Attitudes toward the extension and parent brand in response to extension advertising

This paper investigates how ads for extensions can trigger different reactions with respect to consumers' attitudes towards new line and brand extensions of familiar brands. Using a structural equation model, the authors research the influence of attitude towards the ad (Aad), parent brand quality, and perceived fit on attitude toward the extension (Aext), and resulting feedback effects on attitude toward the parent brand (Apb) with a sample of 509 Belgians. Results are compared between two types of advertising strategies (informational vs. positive emotional). The findings indicate that informational appeals, in comparison to emotional appeals, reduce the effects of parent brand quality and fit, but Aad is all the more important. In terms of feedback effects to the parent brand, Aext transfers more easily to Apb with an informational appeal than with a positive emotional appeal. On the other hand, Aad directly influences Apb for positive emotional appeals, but not informational appeals.     

Brand placement repetition in a fictional text

This paper investigates the effect of brand name repetition on brand attitude in the context of a fictional text. Furthermore, it tests the moderating impact of brand familiarity, narrative transportation, and individual differences in need for cognition (NFC). Participants in an experiment read the full text of a real short-story, which featured the target brand. Brand name repetition and brand familiarity were systematically manipulated. The results show that brand name repetition affects attitude towards an unfamiliar brand and readers’ narrative transportation and NFC moderate this effect: Attitude towards the brand improves with repetition only when both transportation and NFC are relatively high. No effects were found for the familiar brand.     

Drivers of Customers’ Adoption and Adoption Timing of a New Loyalty Card in the Grocery Retail Market

The authors study consumers’ process of adoption of a new loyalty card in a grocery retail context. More specifically, the authors simultaneously investigate the impact of attitudinal, behavioral, and socio-demographic variables on the likelihood of adoption and the time to adoption. They show that these variables differently affect the adoption likelihood and timing and demonstrate the importance of attitudinal measures of customer loyalty such as commitment to the store. This research confirms the so-called self-selection bias and extends it to the attitudinal dimension of loyalty. Some guidelines are proposed to increase the effectiveness of loyalty card program launches.     

The impact of protein increments on blending revenues in the Canadian wheat industry

Since 1994, progressively more protein grade increments have been added to existing standards for Canadian Western Red Spring (CWRS) wheat. This paper simulates the impact of additional protein increments on the farm value of grain and on revenues from optimal blending by using a linear programming model that maximizes blending revenues, given the protein distribution of No. 1 CWRS wheat for 1990–91 to 1992–93. Both analytical and empirical results show that the outcome depends on the pricing schedule, the protein distribution, and the placement of the new protein grade.     

From conventional to unconventional monetary policies: The failure of the market‐maker of last resort

This paper analyses the new role of market‐maker of last resort openly assumed by central banks since the 2008 financial crisis revealed the increasing impact of noninterest‐income activities on banks' balance sheets. A brief review of the distinction between conventional and unconventional monetary policies shows that the inflexion point from lender of last resort to market‐maker of last resort is given by the extension of central bank intervention to other markets than the bank reserves markets. Herein, it is explained how the market‐maker of last resort role is as counterproductive as its predecessor in putting the economy back on track. We show that the main problem of both conventional and unconventional monetary policies is that they distort price signals, particularly asset prices, in their attempt to reignite economic growth. Instead of correcting cyclical fluctuations, the policies of the market‐maker of last resort prevent the cyclical divergences between financial and goods sectors from readjusting.     

Growth and Jobs in Developing Economies: Trends and Cycles

Open Economies Review - This paper investigates the relationship between economic growth and job creation in developing economies with a focus on low and lower middle-income countries along two...     

Encouraging and enabling action research in innovation management

Although action research offers great advantages of connecting academia and practice, it is surprisingly underutilised in innovation management. This paper, therefore, focuses on how innovation management research and researchers can more effectively and efficiently apply action research to their domain. The analysis commences with the rationale for aligning action research and innovation management before assessing the strengths and limitations of existing interdisciplinary action research approaches from an innovation management perspective. Combining and enhancing the strengths of these approaches, a new Action Innovation Management Research (AIM-R) framework is developed to assist in resolving the increasing demand for action-orientation in innovation management. AIM-R offers a structured research process for systematically applying action research as a way of encouraging rigorous research processes, while also importantly stimulating relevant practical outcomes. AIM-R specifically considers different change levels (individual, team, organisational) and objects (e.g. outcome, process, capability) critical for the multi-faceted character of innovation management. A real-world example towards the end of the article illustrates how AIM-R has been applied to a complex problem-solution space. This example adds important insights for readers wanting to apply this more engaged, but currently underutilised, innovation management research technique.     

Do incentive systems spur work motivation of inventors in high tech firms? A group-based perspective

In this paper, we explore with a model the potential tensions between the incentive system of groups of inventors and knowledge diversity in a high tech firm. We show that, when all groups are rewarded and able to interact freely with their peers, extrinsic and intrinsic motives are mutually self-reinforcing, leading to crowding in effects. As a result, the level of created knowledge increases in each group, reinforcing the diversity of the firm’s knowledge base. By contrast, competitive rewards and constrained autonomy are likely to produce motivating effects in a small number of groups, limiting knowledge creation to the firm’s core competencies. In this case, the firm can suffer from crowding out effects by the other groups, leading eventually to the extinction of creation in their fields and reduced diversity in the long run. The results are illustrated with empirical findings from a case study of a French high tech firm.     

The Gendering of Entrepreneurship on Reality Television

Research on gender inequalities in entrepreneurship focuses more often on identifying or overcoming existing barriers rather than examining how stereotypical gendered beliefs and characterizations are created or maintained in the first place. We argue that the media provides a contextualized and sociocultural perspective into the gendering of entrepreneurship. Using a novel multimethod approach based on media framing analysis, we examine the content and social interactions portrayed during the first season of the reality television program Shark Tank to deconstruct the processes that normalize and reinforce gendered stereotypes and inequalities.