Computerized management of tourism marketing information

This article discusses the benefits of applying computers to the management of marketing Information by the tourism industry. It looks at the role of regional tourism associations, and the monitoring of promotional programmes and details how such a system operates and draws together its potential applications.     

对美国信息企业成功经营经验的探索

本文通过剖析美国若干信息企业的发展历程来探讨它们在激烈竞争的环境中获得巨大成就的经验。它们善于捕捉历史机遇，并且制定充分利用机遇的独特经营战略。历史机遇为企业提供新的市场空间，而高超的经营战略则有利于发挥自己的优势，提高竞争力     

The European Union’s Constitutional Crisis—Causes and Consequences

The rejection of the treaty establishing a European constitution by French and Dutch voters has thrown the EU into a deep crisis. What developments in the EU contributed to these referenda results? What consequences are to be drawn for the continuation of integration and the integration goal, the governance of the EU-25 and the further planned enlargements? What flaws are there in the present draft constitution and how can these be dealt with?     

Terrorism and tourism as logical companions

The symbiotic relationship between terrorism and tourism needs to be understood and acted on, not just in terms of security and marketing, but in terms of such factors as planning, site development, employment policies, political risk analysis and emergency management. This article looks at the relationship between tourism and terrorism from several perspectives. The political and economic impact of terrorism on tourism is assessed, including the sensitivity of the tourism industry to general political strife and the vulnerability of travellers and tourist facilities to terroristic activity. The nature of terroristic violence and the objectives of terrorist groups are evaluated to determine why and how attacks on tourists and facilities may fit the organizational and political objectives of terrorist groups. Finally, the article suggests how the industry and policy makers must proceed to reduce the vulnerability for tourists and the travel sector.