Leadership marketing: an exploratory study

In an era when collaboration is the key to business prosperity, the ability to develop one truly coherent and agile brand lived by its employees and delivered to external stakeholders has become extremely challenging. Unity between the internal brand and a company’s external image, when change is the only constant, has almost ceased to exist. The marketing function is frequently underemphasised at board level and its role is often devalued in leading organisational change. This paper concerns how marketing can partner with organisational leadership for a mutually beneficial exchange of skills and capabilities to be able to reinvent organisations rapidly enough to cope with shifts in the external business environment and create a sustainable future for the business. This paper explores the concept of “leadership marketing” from an interpretivist perspective which challenges the conventional view of marketing and leadership as two separate fields and offers a holistic approach for business management and brand alignment.     

液压与气动课程CDIO教学模式探讨

探讨了基于CDIO理念的液压与气动课程教学模式,包括课程分层次教学方法设计、课程教学内容模块化设计、课程教学效果考核细化设计。通过液压与气动课程CDIO教学模式实践,可以进一步提高课程的教学质量和效果,有利于培养和加强学生的实践能力和综合素质。     

A STRUCTURAL RISK‐NEUTRAL MODEL FOR PRICING AND HEDGING POWER DERIVATIVES

We develop a structural risk‐neutral model for energy market modifying along several directions the approach introduced in Aïd et al. In particular, a scarcity function is introduced to allow important deviations of the spot price from the marginal fuel price, producing price spikes. We focus on pricing and hedging electricity derivatives. The hedging instruments are forward contracts on fuels and electricity. The presence of production capacities and electricity demand makes such a market incomplete. We follow a local risk minimization approach to price and hedge energy derivatives. Despite the richness of information included in the spot model, we obtain closed‐form formulae for futures prices and semiexplicit formulae for spread options and European options on electricity forward contracts. An analysis of the electricity price risk premium is provided showing the contribution of demand and capacity to the futures prices. We show that when far from delivery, electricity futures behave like a basket of futures on fuels.     

Clarifying the Relationship between Involvement Variables and Advertising Effectiveness among Young People

Previous research has indicated the need for an in-depth investigation of the role of involvement variables in advertising information processing among young people, in view of the unsuitability of existing adult persuasion models for a young population, the inadequate consideration of involvement variables among young people and the unique characteristics of this population. This study examined the effects of advertising involvement and product involvement on advertising effectiveness among young people, using a quantitative study of 252 4–15-year olds. Results show that advertising involvement and product involvement had a positive direct effect on ad effectiveness. In addition, all endogenous variables—subjective product knowledge, peer and parent influence and age—had an indirect effect on ad effectiveness, via advertising involvement and product involvement. Interestingly, subjective product knowledge and peer influence had no direct effect on ad effectiveness, but rather only an indirect effect. This study presents a more accurate depiction of the complexity of the process and shows that advertising involvement and product involvement contribute to a better understanding of the process among young people.     

Modelling user perception of bus transit quality

This article evaluates how bus users perceive the quality of their public transport service. In particular it looks at how perception of quality varies according to the available information. The experiment compares an overall evaluation of service quality before and after making passengers reflect on the importance of certain fundamental system variables which they may not have previously considered.Focus groups were used to individualise the most relevant variables. A quality survey was carried out both on-board buses and at bus stops and the overall service quality was related to the aforementioned variables using ordered probit models. The perception of quality is shown to change with the category of user and that there tends to be more criticism towards variations in overall quality until the users are stimulated into thinking more deeply about other influential variables. The application of this methodology may provide operating companies with valuable information for planning marketing policies aimed at different categories of user, in order to improve the service quality and attract more passengers to using public transport.     

Russia’s salt industry: Problems of development

The paper describes the current situation in the salt industry. It points to the inadmissibly high and expanding market share of imported salt products despite the country’s own colossal resource base and the domestic enterprises’ huge unused capacities. It has been shown that OAO Russian Railroads (OAO RZhD) will economically benefit due to its reasonable policy of selective reduction of the railroad shipment tariffs for salt for domestic producers due to the inevitable growth of the country’s own salt output.     

The Influence of Unethical Peer Behavior on Observers’ Unethical Behavior: A Social Cognitive Perspective

The relationship between unethical peer behavior and observers?? unethical behavior traditionally has been examined from a social learning perspective. We employ two additional theoretical lenses, social identity theory and social comparison theory, each of which offers additional insight into this relationship. Data from 600 undergraduate business students in two universities provide support for all the three perspectives, suggesting that unethical behavior is influenced by social learning, social identity, and social comparison processes. Implications for managers and future research are discussed.     

美国加州财政危机对我国地方债务风险管理的启示

加利福尼亚州是美国经济最发达的州,相当于世界第八大经济体,然而近年来加州政府却挣扎在濒临破产的边缘。长期的入不敷出是导致加州财政危机的直接原因,但背后却隐藏着美国联邦财政体制、税制结构、福利模式、两党政治博弈、三权分立的行政效率等深层次的原因。加州财政危机是美国政治、经济、社会的体制矛盾的集中反映。近年我国地方政府债务规模迅速增大,高速的经济增长掩盖了大量风险。加州财政危机对治理我国地方债务风险具有重要的借鉴意义。     

浅析市政工程项目管理

在市政工程项目管理中,要取得高水平的工程质量,创造社会效益,取得经济效益,项目经理不仅要管好工程中的人,财,物,更要管好工程的进度和协调,只有做好工程项目管理,建筑单位才能在市场竞争中立于不败之地。     

论银行关系借贷的价值与风险

在信贷市场上,商业银行与企业通过保持密切的联系来沟通信息,提高融资效率,关系借贷的方式被普遍采用.本文具体分析了关系借贷对银企双方的价值以及其内在的风险因素.交易各方只有按照市场规律的要求,共同维系健康、稳定与和谐的银企关系,才能规避风险,获得收益.