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51.
While marketing academics have long advocated the application of marketing principles by not-for-profit organisations, a review of the literature suggests that attempts to segment financial donors have primarily concentrated on demographic variables. Recently, there have been moves to gain a better understanding of more psychographic influences on individuals' propensity to contribute to charities. It is proposed that the concept of values offers potential for enhancing this understanding. Findings confirm some earlier studies in that demographics such as age, education and household income significantly discriminate between heavy and light donors. Additionally, ten of the initial 56 values tested contribute to the overall discriminant model obtained. The profiles obtained suggest that distinct promotional strategies, with emphasis on different reasons for donating, may appeal to the two groups. Copyright © 1999 Henry Stewart Publications  相似文献   
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Expatriate managers often encounter considerable obstacles in their overseas workplaces. While there is significant research on expatriate management and adjustment, relying on social identity and acculturation theories, little research addresses the expatriate experience of ethnic diversity in the host country. To address this gap, the aim of this study is to explore how Australian expatriate managers interpret their experience of working in a new and ethnically diverse workplace in Malaysia. The qualitative analysis suggests that the key to performing in such a context lies in the individual's ability to change and adapt beyond culture and language skills. The key managerial implication is that cross-cultural training can assist with the development of personal attributes by expatriate managers involved in ethnically diverse workplaces. Implications for future research are provided.  相似文献   
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Rapid global change, driven especially by the telecommunications, computing, and biotechnology industries, are rapidly transforming the international economic, social, and cultural landscape. Affected are both urban and rural businesses that face intense competition at home and abroad. If the United States is to continue to main‐tain a competitive advantage in the global marketplace, educational institutions must prepare the next generation of leaders for a pluralistic world in which multi‐culturalism dominates and international business education is multidimensional. This article addresses the role that the U.S. federal government has played in prepar‐ing international business graduates. It examines the contributions of two federal grant programs: the Business and International Education program and the Centers for International Business program, both authorized under the Higher Education Act of 1965 as amended. ? 2001 John Wiley & Sons, Inc.  相似文献   
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We study the effects of prenatal receipt of nutritional and educational services provided by the Supplemental Nutrition Program for Women, Infants, and Children (WIC) on birth outcomes. Our identification strategy consists of two elements: (1) identifying families in a very tight income range surrounding the WIC eligibility threshold; and (2) exploiting a policy change that differentially influenced the WIC takeup rates of the families on each side of the eligibility threshold. We conduct this analysis by merging three large statewide administrative datasets from Florida concerning all births during the period 1997–2001. We match the birth records of infants and the school records of their older siblings in order to relatively precisely identify “marginally eligible” and “marginally ineligible” families that are very similar in their observable characteristics. We find that WIC participation has no effect on mean birth weight and gestational age, but substantially reduces the likelihood of adverse birth outcomes, e.g. birth weights below 2500 g.  相似文献   
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This study investigates the hypothesis that the advantage corporate social performance (CSP) yields in attracting human resources depends on the degree of job choice possessed by the job seeking population. Results indicate that organizational CSP is positively related to employer attractiveness for job seekers with high levels of job choice but not related for populations with low levels suggesting advantages to firms with high levels of CSP in the ability to attract the most qualified employees.  相似文献   
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We contrast attempts to introduce what were seen as sophisticated Western-style human resource management (HRM) systems into two Russian oil companies – a joint venture with a Western multinational corporation (TNK-BP) and a wholly Russian-owned company (Yukos). The drivers for Western hegemony within the joint venture, heavily influenced by expatriates and the established HRM processes introduced by the Western parent, were counteracted to a significant degree by the Russian spetsifika – the peculiarly Russian way of thinking and doing things. In contrast, developments were absorbed faster in the more authoritarian Russian-owned company. The research adds to the theoretical debate about international knowledge transfer and provides detailed empirical data to support our understanding of the effect of both organizational and cultural context on the knowledge-transfer mechanisms of local and multinational companies. As the analysis is based on the perspective of senior local nationals, we also address a relatively under-researched area in the international HRM literature which mostly relies on empirical data collected from expatriates and those based solely in multinational headquarters.  相似文献   
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This article presents a classroom game that allows students to directly experience the welfare improvements that can result from price discrimination. The demonstration uses a very familiar decision-making scenario, campus parking, to introduce the concept of price discrimination as well as reinforce the concepts of opportunity cost, consumer surplus, and search costs. This game can be used in a variety of classes, including principles, intermediate theory, industrial organization, or environmental economics, and can be conducted in a 50-minute class period with follow-up discussion in the next class.  相似文献   
60.
This paper reports on the needs identified by three teachers during an investigation into their first experiences of implementing technology in their primary classrooms. One part of one teacher's case is presented in detail to illustrate that the meanings the teachers made of their experiences were related very closely to their beliefs about teaching and learning, to their understanding of technology as a phenomenon and to the place they saw technology having within the whole curriculum. One particular outcome of the investigation was that the teachers experienced a lack of knowledge of the scope and breadth of the technology learning area, and as a consequence, faced challenges in planning for the successful implementation of activities. In response to this particular need and to the many issues emanating from current research literature in technology education, the paper then presents two models for conceptualizing and planning units of work in technology in primary classrooms. The models form frameworks that may be useful to help structure thinking for authentic classroom planning and sequencing of lessons or learning experiences. This revised version was published online in July 2006 with corrections to the Cover Date.  相似文献   
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