Managing sub-branding affect transfer: the role of consideration set size and brand loyalty

Although the essential role of affect transfer has been evidenced in the brand extension literature, scant research has focused on affect transfer when a firm attempts to add sub-brands into its brand portfolio. We conducted a series of four experiments to demonstrate that affect associated with a family brand does in fact transfer to its sub-brand, and the effect is more pronounced for a sub-brand that is closer to (vs distant from) its family brand. Further, the transfer of affect is contingent upon consideration set size and brand loyalty. While affect transfer is observed when consideration set is small, this effect dissipates when consideration set expands; such moderation effect further interacts with consumers’ loyalty to a family brand and a competing brand. Our findings caution brand managers to take into account consumers’ consideration set size and brand loyalty when managing their brand portfolios.     

城市减灾与可持续发展

城市可持续发展,强调人与自然、人与人的和谐发展。如今,环境与生态的危机也越来越强烈和深刻了。面对日益频繁的灾害,防灾减灾应成为城市的基本功能之一。灾难本身并没有改变,但城市发展模式能够决定灾害的危险性程度和城市应对灾害能力的强弱,为了城市的可持续发展,城市的建设和管理必须重视城市公共安全系统的规划和建设。     

四川旅游产业制度安排刍议

四川是旅游资源大省,但与旅游资源相对贫乏得多的邻省云南相比,在旅游业发展和收益及影响力等方面都远不如云南省。出现这一问题的原因是多方面的,其中最为重要的原因是四川省在发展旅游产业过程中制度安排缺乏灵活性,制度安排的效率较低,制度供给数量和质量上与四川旅游产业发展需要方面还存在很大差距,在制度安排的研究上也跟不上发展的需要。本文试图从制度安排这一全新视角研究四川旅游产业,揭示四川在发展旅游产业过程中存在的制度安排供给不足等问题,在此基础上进一步探索四川发展旅游产业制度安排新路径。     

Effects of family structure and socialization on materialism: a life course study in Thailand

Consumer researchers have long been interested in understanding the development of materialistic attitudes and values in different cultural settings. The life course approach, which has developed recently as an interdisciplinary programme for studying various aspects of behaviour, was used as an overarching framework for studying the development of materialism in Thailand. Specifically, the paper first presents the general conceptual framework that serves as a blueprint for discussing theoretical perspectives. Next, hypotheses derived from life course perspectives are formulated, and a survey of young adults (ages 20 to 32) is used to test them. We found that family disruption influences materialism only among those young adults from lower social classes. Findings of this paper have implications for theory development and suggest directions for future research.     

Modeling Distribution Channel Dynamics of North American Cars in the Spanish Automobile Industry

Relations between manufacturers and distributors have been the center point of the distribution channel’s management. This study covers the effects of coercive, as well as non-coercive power on intermediary variables such as cooperation and conflict. It will also analyze the effects of cooperation and conflict on American car dealers’ satisfaction and performance in Spain. Due to the small sample size (46 dealers), the model based on causal modeling compelled us to use the optimization method based on the partial least squares (PLS) regression techniques coupled with a bootstrapping to enable some generalization of the results.

Stock Market’s Reaction to Disclosure of Environmental Violations: Evidence from China

The stock market’s reaction to information disclosure of environmental violation events (EVEs) is investigated multi-dimensionally for Chinese listed companies, including variables such as pollution types, information disclosure sources, information disclosure levels, modernization levels of the region where the company locates, ultimate ownership of the company, and ownership held by the largest shareholder. Using the method of event study, daily abnormal return (AR) and accumulative abnormal return (CAR) are calculated under different event window for examining the extent to which the stock market responds to the EVEs. Furthermore, statistical significance of the difference in stock market reaction is compared between event firms with different characteristics. The relationship between CAR and its impact factors is examined by multivariate analysis. The findings reveal that the average reduction in market value is estimated to be much lower than the estimated changes in market value for similar events in other countries, demonstrating that the negative environmental events of Chinese listed companies currently have weak impact on the stock market.     

Do microfinance institutions benefit from integrating financial and nonfinancial services?

This article examines the impact of microfinance ‘plus’ (i.e. coordinated combination of financial and nonfinancial services) on the performance of microfinance institutions (MFIs). Using a global data set of MFIs in 77 countries, we find that the provision of nonfinancial services does not harm nor improve MFIs’ financial sustainability and efficiency. The results however suggest that the provision of social services is associated with improved loan quality and greater depth of outreach.     

市场时机与中国上市公司投资行为——基于股权融资渠道的实证检验

文章选取中国A股市场2004-2009年面板数据,实证检验了中国市场时机影响公司投资的股权融资渠道,并深入分析了市场时机影响上市公司投资的机理过程及经济后果。结果表明,中国资本市场存在显著市场时机影响公司投资的股权融资渠道,通过分析市场时机对公司投资—现金流敏感度的影响,发现股权融资渠道在缓解融资约束公司投资不足的同时也造成了非融资约束公司的过度投资。最后,实证检验表明,市场时机对上市公司投资效率的影响显著为负。     

A lifestyle analysis of female consumers in greater China

This study compares the lifestyles of female consumers in Hong Kong, Taiwan, and China, which together make up Greater China. The investigation revealed that significant differences exist among the three groups of female consumers in nine different areas. These are (a) women's role and perception, (b) family orientation, (c) home cleanliness, (d) brand consciousness, (e) price consciousness, (f) self-confidence, (g) addiction to work, (h) health consciousness, and (i) environmental consciousness. Although the women studied in the three groups were found to be heavily influenced by Confucianism, they were also affected by western culture to varying degrees. Thus, the three groups were found to have a mixture of traditional and modern values. Hong Kong women were found to favor a more modern view of the role of women than their counterparts in China and Taiwan. However, women in China, especially the younger ones, were quickly adopting new values and Western ideas. The authors foresee that female consumers in Greater China will become increasingly similar in their lifestyles in the near future. © 1997 John Wiley & Sons, Inc.     

The nexus between firm-supply-chain relationships and the potential for tourism development: A case study approach

This exploratory study examines the importance of firm-supply chain relationships for tourism development. Based upon prior observations, two firms seeking to boost their tourism offerings and operating in a popular Vietnamese tourist destination were selected. Semi-structured face-to-face and online interviews were conducted and complemented by on-site visits, and firm information. Various salient dimensions emerged from the data analysis. The ‘performance catalyst’ and ‘detectable value adding’ dimensions underscore the supply chain's benefits, while the ‘discerning relations’ dimension highlights deeper relationships through mutual support, building trust, or demonstrating care. Conceptually, the study proposes a framework with associated theoretical and practical implications.