124.
Corporate management is torn between either focusing solely on the interests of stockholders (the neo-classical view) or taking
into account the interests of a wide spectrum of stakeholders (the stakeholder theory view). Of course, there need be no conflict
where taking the wider view is also consistent with maximising stockholder wealth. In this paper, we examine the extent to
which a conflict actually exists by examining the relationship between a company’s positive (strengths) and negative (concerns)
corporate social responsibility (CSR) activities and equity performance. In general, we find little evidence to suggest that
managers taking a wider stakeholder perspective will jeopardise the interest of its stockholders. However, our findings do
suggest that the market is not only influenced by the independent CSR activities, but also the totality of these activities
and that the facets that they value do vary over time. It seems that␣most recently, the market has valued most firms that
satisfied minimum requirements in the areas of diversity and environmental protection but were most proactive in the area
of employee-relations.
Ron Bird is an Emeritus Professor in the School of Finance and Economics at the University of Technology, Sydney. His research
interests focus on market implications of corporate social responsibility and also dysfunctionality within capital markets.
He received his Master's degree in economics at Monash University in 1971.
Anthony D. Hall is currently the Head of the School of Finance and Economics and Director of the Quantitative FinanceResearch
Centre at the University of Technology, Sydney. His research interests cover all aspects of financial econometrics. He was
awarded a PhD in econometrics from the London School of Economics in `976.Francesco Momente is Professor of Corporate Finance
at the Bocconi University, Milan (Italy). His research intersts focus on the market valuation of corporate social responsibility
and the value relevance of accounting information.He received his PhD in General Management at Ca' Foscari University, Venice
(Italy) in 1998. Francesco Reggiani is Professor of Corporate Finance at the Bocconi University, Milan (Italy). His research
interests focuson the market valuation of corporate social responsibility and corporate governance. He received his PhD in
GeneralManagement at Bocconi University in 2001.
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