Green marketing strategies: an examination of stakeholders and the opportunities they present

As green marketing strategies become increasingly more important to firms adhering to a triple-bottom line performance evaluation, the present research seeks to better understand the role of “green” as a marketing strategy. Through an integration of the marketing, management, and operations literatures, an investigative framework is generated that identifies the various stakeholders potentially impacted through the environmentally friendly efforts of a firm. Specifically, the inter-connected nature of the core business disciplines of marketing, management (both strategy and human resources), and operations are examined as controllable functions within an organization from which strategies can be enacted to affect a firm’s stakeholders. The prior research in these areas is examined to identify potential research opportunities in marketing while also offering a series of representative research questions that can help guide future research in marketing.     

Globalization and trade union strategy: industrial restructuring and human resource management in the international civil aviation industry

For trade unions, the central problematic of globalization is the growing disparity between the mobility of capital and labour. The ability of capital to operate on a trans-national basis is widely perceived to have precipitated a process of cost cutting as international companies seek to cut workers' remuneration and other conditions of employment. However, systematic empirical evidence on the impact of globalization on human resource management is hard to find, as is any assessment of the differential impact of globalization on different occupational groups or the response of trade unions to any deterioration in their members' terms and conditions of employment. Focusing on the international civil aviation industry, we examine the effects of globalization on human resource management and the national and international strategies developed by organized labour in response. Although the evidence suggests that there is indeed a concerted effort by major airlines to cut costs, trade unions have been able to retard the pace of change and effectively defend the interests of some occupational groups. Moreover, the future course of globalization will be contested through new international strategies and repertoires of collective action developed by the trade union movement.     

Quantitative properties of sovereign default models: Solution methods matter

We study the sovereign default model that has been used to account for the cyclical behavior of interest rates in emerging market economies. This model is often solved using the discrete state space technique with evenly spaced grid points. We show that this method necessitates a large number of grid points to avoid generating spurious interest rate movements. This makes the discrete state technique significantly more inefficient than using Chebyshev polynomials or cubic spline interpolation to approximate the value functions. We show that the inefficiency of the discrete state space technique is more severe for parameterizations that feature a high sensitivity of the bond price to the borrowing level for the borrowing levels that are observed more frequently in the simulations. In addition, we find that the efficiency of the discrete state space technique can be greatly improved by (i) finding the equilibrium as the limit of the equilibrium of the finite-horizon version of the model, instead of iterating separately on the value and bond price functions and (ii) concentrating grid points in asset levels at which the bond price is more sensitive to the borrowing level and in levels that are observed more often in the model simulations. Our analysis is also relevant for the study of other credit markets.     

Dissipation of Knowledge and the Boundaries of the Multinational Enterprise

This paper provides a theoretical formalization of the joint-venture contract, as an alternative to foreign direct investment (FDI), within a Dissipation of Intangible Assets (DIA) framework. In a two-period model, we discuss how the threat of knowledge spillover shapes the boundaries of a multinational enterprise (MNE). Similarly to the theoretical findings on the FDI-licensing trade-off, we show that the integrated solution is more likely to emerge when know-how easily spills over—i.e., when firms are endowed with more intangible assets or they belong to high-tech industries. Probit estimates, from a new firm-level data set, show that Japanese manufacturing operations in Europe are in line with these predictions. JEL no. F23, C25, O5     

A Tale of Three Countries: Italian,Spanish and Swiss Manufacturing Operations in China

In this paper, the choice of joint venture versus wholly foreign‐owned enterprise (WFOE), made by Italian, Spanish and Swiss multinationals in China, as shaped by the risk of dissipation of intangible assets, is investigated. Probit estimates, based on an entirely new firm‐level dataset, constructed by the author, show that WFOE is more likely to emerge when know‐how easily spills over – namely for firms endowed with more intangible assets or belonging to high‐tech sectors – in line with the theoretical expectations.     

The Production,Transfer and Spillover of Technology: Comparing Large and Small Multinationals as Technology Producers

Multinational enterprises are, sina qua non, the world's technology producers. In this paper, we explore the concept of technology production by multinationals, focusing on three aspects: (i) technology as a firm-specific advantage, (ii) the costs of technology transfer, and (iii) technology spillovers. In each case, we outline current views and debates in the field about the role played by large multinationals in technology production. Finally, we compare MNEs with small and medium sized enterprises (SMEs) as technology producers. We conclude that SMEs face certain constraints, due to small size and inadequate financing, that raise their costs of technology production and transfer, relative to the costs for MNEs. On the other hand, their flexibility and use of unconventional methods can create successful mini-nationals in niche markets.     

Accounting and networks of corruption

This study examines the nature and role of accounting practices in a network of corruption in an influence-market setting. The study focuses on the Canadian government’s Sponsorship Program (1994–2003), a national unification scheme that saw approximately $50 million diverted into the bank accounts of political parties, program administrators, and their families, friends and business colleagues. Relying on the institutional sociology of Bourdieu, the study demonstrates the precise role of accounting practices in the organization of a corrupt network imbued with a specific telos and certain accounting tasks. The study illustrates how accounting is accomplished and by whom, and it shows how the ‘skillful use’ of accounting practices and social interactions around these practices together enable corruption. In so doing, the study builds on a growing body of work examining criminogenic networks and the contextual, collaborative and systemic uses of accounting in such networks.     

Union responses to ‘multi‐enterprise’ factories in the Italian motor industry

During the 1990s, outsourcing work was commonly associated with the weakening of union organisation and the deterioration of pay, working conditions and job security. A variant of outsourcing, termed here as ‘insourcing’, involves a firm purchasing ‘non‐core’ functions and services from enterprises located under the same roof. This case study of Fiat outlines the impact of insourcing on traditional arrangements and practices, and analyses the response of Italian local unions. The findings indicate that in the context of ‘bargained compromise’ between trade unions and management in the Italian motor industry insourcing did not have the negative implications for union organisation and employee terms and conditions associated with traditional outsourcing.     

Change in contemporary Italy's social concertation

This article examines the crisis of social concertation in Italy since 2000. We argue that this crisis is not due exclusively to the political shift from a centre‐left to a centre‐right government led by Silvio Berlusconi, or the end of the European integration phase. It reflects the continued failure of Italian social concertation to address problems of economic growth and work productivity was apparent by the second half of the 1990s. We argue that this is due mainly to the stagnation of the decentralisation process at the company and territorial levels and, in particular, the limited development of second‐level collective bargaining introduced by the 1993 July Ciampi Protocol. This reflects a weakness in the Italian institutional context as well as the difficulties associated with the altering of industrial relations in global market economies more generally. The prospects for the future of concertative policy making in the Italian context are also discussed.