How to Align your Brand Stories with Your Products

The role of stories and their influence on communication have been widely discussed, yet despite recent advances, the elements that constitute a good brand story and their alignment with product types remain unclear. This study uses four between-subjects experiments to test hypotheses pertaining to the appropriate stories for both search and experience products. Authenticity, conciseness, reversal, and humor are generally useful in engaging readers, though brand story elements influence customer attitudes differently for search versus experience products. Authenticity is more important for experience than search products; conciseness has a significant influence on brand attitude only for search products; reversal is more critical to improve brand attitude for experience than search products; and humor exerts a relatively greater influence for search than for experience products. These findings provide insights for marketers who want to design brand stories that align with their products.     

Modeling the unethical intention of software piracy: a qualitative integration of network externalities and information cascades

Information cascades and network externalities have been increasingly influential in explaining the many market outcomes of information technology (IT), but their application to ethical issues of IT has been limited. This study proposes a conceptual model of unethical intention of software piracy by integrating information cascades and network externalities in terms of a theoretical perspective from the literature of economics. In the conceptual model, unethical intention of software piracy is proposed to be influenced by the network benefits of using pirated software, while the network benefits are proposed to be affected by the overall adopter base of pirated software directly and indirectly through the availability of pirated complementary software. Accordingly, whereas the perception of others’ piracy is proposed to be influenced by the overall adopter base of pirated software, the unethical intention of software piracy is proposed to be influenced indirectly by the perception of others’ piracy through the perceived signal that piracy seems a good idea. Finally, this study also provides the conclusion and limitation.     

Adam Smith versus Sima Qian: Comment on the Tao of markets

In contrast with Professor Young's views ( Pacific Economic Review , 1, 137–45), this paper argues (1) that Adam Smith came to his conclusion about the "invisible hand" before 1766, and hence the intellectual debt, if any, of Smith to the great Chinese historian Sima Qian via the agency of Turgot and the two Chinese visitors is minimal; and (2) that the allocative function of the price mechanism is explicit not only in The Wealth of Nations but also in Adam Smith's lecture notes and other writings from his years at Glasgow University before he left for Europe in 1764.     

Being Good Citizens: Understanding a Mediating Mechanism of Organizational Commitment and Social Network Ties in OCBs

Given that citizenship challenges the basis and workings of the basic institutions market, state, and civil society, organizational citizenship behaviors (OCBs) become an important moral tenet found in some codes of ethical principles. This study explores service-oriented OCBs and their determinants. Three dimensions of service-oriented OCBs (loyalty, service delivery, and participation) are hypothetically influenced by distributive justice, procedural justice, personal cooperativeness, and the need for social approval through the mediation of organizational commitment. The three dimensions of OCBs are hypothetically influenced by personal cooperativeness, need for social approval, task interdependence, and outcome interdependence through the mediation of social network ties. The model is tested using data from contact employees at several financial holding companies in Taiwan. Test results reveal that the relationships between need for social approval and organizational commitment and those between task interdependence and social network ties are insignificant, whereas all other paths are significant. This study also provides managerial implications and limitations.     

The role of corporate culture in the process of strategic human resource management: Evidence from Chinese enterprises

Extant research on strategic human resource management (SHRM) has primarily focused on the content of SHRM (best practices, bundles of practices, etc.) and its effect on firm performance. Little research has examined the SHRM process so as to better understand how SHRM is adopted and implemented and what impact it has on organizational processes and outcomes. This article examines the role of corporate culture in the SHRM adoption and implementation process. Empirical results from a sample of 223 Chinese enterprises indicate that corporate culture has an impact on the adoption of SHRM, and that different types of culture affect the SHRM process differently. Specifically, group and developmental cultures have positive effects on the adoption of SHRM, but the effect of hierarchical culture is not significant. Developmental culture is also found to have a direct effect on firm performance. This study offers significant implications for HRM in China and other dynamic and emerging economies. © 2008 Wiley Periodicals, Inc.     

Decision-Making Process of Internal Whistleblowing Behavior in China: Empirical Evidence and Implications

In response to the lack of empirical studies examining the internal disclosure behavior in the Chinese context, this study tested a whistleblowing-decision-making process among employees in the Chinese banking industry. For would-be whistleblowers, positive affect and organizational ethical culture were hypothesized to enhance the expected efficacy of their whistleblowing intention, by providing collective norms concerning legitimate, management-sanctioned behavior. Questionnaire surveys were collected from 364 employees in 10 banks in the Hangzhou City, China. By and large, the findings supported the hypotheses. Issues of whistleblowing in the Chinese context and implications were discussed.     

Does Trading Improve Individual Investor Performance?

From 52,649 accounts and 10,615,117 transaction records obtained from a renowned brokerage house in Taiwan we find that individual investors purchase 73.4% and sell 64.5% of their stock portfolios each month. This is more than ten times the statistics for their U.S. counterparts. In general, individual investors have positive abnormal returns from factor-based models. However, they would have earned higher returns from following a buy-and-hold strategy. We find a U-shaped rather than a monotonic turnover and performance relation. The results do not support the overconfidence argument proposed by Barber and Odean (2000, 2001) nor does the rational model of Grossman and Stiglitz (1980). We find that investors with large portfolio values tend to be informed traders whose excess trading does create performance value. We also investigate whether men are more overconfident than women and find that even though men trade more excessively than women, men's performance measures are not dramatically lower than women's. Specifically, the own-benchmark adjusted gross return for men is higher than that for women. The regression results indicate that electronic traders rather than men are overconfident.     

Real-time mobilization decisions for multi-priority emergency response resources and evacuation groups: Model formulation and solution

This paper presents a model formulation and solution for simultaneous mobilization destination, traffic assignment, and departure schedule for multi-priority groups (SMDTS-MPG) for real-time emergency response in no-notice disasters. The presented approach addresses the decision context in which multiple emergency responses and evacuation flow groups with different destinations and varying priorities coexist in the same traffic network, within which simultaneous mobilization strategies must consider this requirement. The proposed modeling technique and the cell transmission model (CTM)-based linear-programming model provides a mechanism to accomplish this goal in an intuitive and coherent manner. The proposed matrix formulation of the SMDTS-MPG model permits the rapid deployment of the model to large networks. Model formulation and numerical examples are presented in detail in this paper.     

Technology transfer and innovation performance: Evidence from Chinese firms

This paper explores the relationship between technology transfer activities and innovation performance with special reference to Chinese industrial firms. It is based on a recent nationwide survey covering 2334 Chinese industrial firms. The impact of technology transfer on their innovative performance was analyzed for all the responded firms and similar analyses also addressed the issue from perspectives of general industrial firms versus high-tech firms, and large firms versus small and medium firms. Several critical types of technology transfer activities were identified and both positive and negative impacts were discussed along with the Pearson correlation analysis and stepwise regression analysis. The study revealed that the innovation activities in Chinese manufacturing firms could not be boosted substantially merely through the acquisition of key equipment and apparatus from abroad. The findings also suggested that Chinese firms should develop their technological absorptive capacity and transformative capacity, and foster technology transfer and communications among trading partners. Moreover, it would be crucial for Chinese firms to stress the nurturing of indigenous innovation capabilities so as to sustain their performance improvement.     

Research joint venture with technology transfer

Kamien et al. (1992) show that an industry-wide research joint venture (RJV), compared to the case without any RJV, does not lead to better technological development or a higher consumer surplus. In contrast, we show that every non-industry-wide RJV leads to strict improvements in both measures and it also results in higher production efficiency. Furthermore, when technology transfer is possible after making R&D investment, our results continue to hold, and when research efficiency is low, these improvements are further magnified. Governments should encourage innovation through independent collaboration with technology transfer as an alternative to establishing industry-wide research consortiums.