代价高昂的客户满意度

正在某种程度上,管理者认为更高的满意度会令客户更加偏爱自己的品牌。但事实上,真正的关键在于客户对某一品牌的满意度是否高于其同时正在使用的其他竞争品牌,或者说消费者心目中的首选品牌是什么大多数公司都恪守客户满意至上的承诺,认为"客户满意才能保证收入"。因而,在公司的使命宣言和营销策划中,随处可见对客户满意度的强调;     

Unemployment and labour force participation in Turkey

This article investigates the relationship between labour force participation rate and unemployment rate in Turkey a developing country. Cointegration analysis is carried out for the aggregate and gender-specific series. The findings indicate that there is no long-run relationship between labour force participation and unemployment rates in Turkey. Thus, unlike in the case of the developed countries, the unemployment invariance hypothesis is supported in Turkey.     

U.S. domestic money, inflation and output

Recent empirical research documents that the strong short-term relationship between U.S. monetary aggregates on one side and inflation and real output on the other has mostly disappeared since the early 1980s. Using the direct estimate of flows of U.S. dollars abroad we find that domestic money (currency corrected for the foreign holdings of dollars) contains valuable information about future movements of U.S. inflation and real output. Statistical evidence suggests that the Friedman-Schwartz stylized facts can be reestablished once the focus of analysis is back on the correct measure of domestic monetary aggregates.     

A quantitative exploration of the opportunistic approach to disinflation

Under a conventional policy rule, a central bank adjusts its policy rate linearly according to the gap between inflation and its target, and the gap between output and its potential. Under “the opportunistic approach to disinflation” a central bank controls inflation aggressively when inflation is far from its target, but concentrates more on output stabilization when inflation is close to its target, allowing supply shocks and unforeseen fluctuations in aggregate demand to move inflation within a certain band. We use stochastic simulations of a small-scale rational expectations model to contrast the behavior of output and inflation under opportunistic and linear rules.     

Public Information Arrival and the Fisher Effect in Emerging Markets: Evidence from Stock and Bond Markets in Turkey

We examine the impact of inflation on nominal stock returns and interest rates in Turkey's emerging economy, which has a moderately high, persistent, and volatile inflation rate. Empirical evidence indicates that Turkey's inflation increased more than nominal stock returns and interest rates, implying that real returns to investors declined during our sample period. Among the different sector indexes we study, the financials sector serves as the best hedge against expected inflation, and the Fisher effect appears to hold only for this sector. We also find that public information arrival plays an important role, especially in the stock market.     

Building service businesses in Africa: Introducing the business builder model

The success of Silicon Valley has served as a driving force for entrepreneurs and investors worldwide. Many have attempted to create their own version in developing markets by setting up Silicon Valley‐style tech incubators. In recent years, Africa has seen an influx of these start‐up incubators, which has resulted in an emergence of major tech hubs in different parts of the continent. These areas have taken on names synonymous with the booming tech industry: Cape Town in South Africa is known as the Silicon Cape, Nairobi in Kenya as the Silicon Savannah, and Lagos, Nigeria as the Silicon Lagoon. Despite the influx and success of some of these incubators, there is also a multitude of examples where success and longevity are rare. The lifespan of these start‐ups are short and they seldom realize any profit. Limited access to capital markets, poor infrastructure, and weak regulatory environment are just a few reasons cited for this. Although there is a multitude of articles and publications that feature success cases and reasons behind propelling success, there are far fewer that focus on failures. As such, with this article we aim to shed light on the various reasons why these businesses fail by analyzing the literature and demonstrating them with real‐world examples of both successes and failures in the market. Using the information analyzed, we then propose a solution for successfully investing in tech startups in the developing world, the business builder model.     

A Cross-national Investigation of the Satisfaction and Loyalty Linkage for Mobile Telecommunications Services across Eight Countries

Improving customer satisfaction has become a strategic imperative for managers and researchers given the benefits of developing customer loyalty for long-term financial success. Creating these linkages becomes even more important in the context of mobile telecommunications due to the ubiquitous nature of mobile phones and the potential this creates to engage in interactive marketing for firms. Further, with increased global penetration of mobile telecommunications, examining cross-national differences in consumer attitudes and behaviors has become critical. Most studies that examine customer satisfaction and loyalty linkages however have traditionally focused on single countries and/or single industries. This study extends the literature by testing the moderating impact of cultural variables on the impact of satisfaction on loyalty intentions using data from 3,393 mobile telecommunications customers in Australia, Brazil, Canada, China, France, Spain, UK, and USA. Our findings reveal that the impact of satisfaction on loyalty in the mobile telecommunications context depends on cultural differences. The results demonstrate non-linear threshold effects where managers operating in countries characterized by self-expressionist values will have an easier time creating satisfaction and loyalty with mobile customers compared to those operating in cultures dominated by high survivalist values.     

Do asymmetries matter for European monetary policy?

In this paper we analyze the impact of economic and institutional (ECB decision rules) asymmetries on the effectiveness of monetary policy in Euroland. We consider a model where asymmetric shocks and divergent propagation of shocks in output and inflation are potential causes of tensions within the ECB concerning the conduct of common monetary (interest rate) policy. Welfare implications of the alternative decision procedures are discussed.     

Strategic planning and strategic management in Australian organisations

Many planning and organisational aspects of 48 Australian organisations were examined. The empirical information tends to suggest that the process of adopting the strategic management concept is well advanced in some Australian organisations. Irrespective of size and ownership status, some organisations have already adopted strategic planning, and the process of evolution is continuing towards the final stage of strategic management. The increasing environmental volatility and growing international exposure of organisations in Australia and elsewhere in the Asia Pacific region will increase the pressure to implement international management systems, including strategic management.