Impact evaluation for tourism development using the fuzzy set model: A case study of Kyongju,Korea

The Community tourism industry is primarily influenced by facilities, traffic systems, capacity, and development of tourism commodities. To develop tourism industry on a local basis, it is unavoidable to make investments on a large scale. Factor analysis for impact evaluation prior to undertaking of development projects, which this study intends to make, is more reasonable when related to the fuzzy numeric analysis of words or sentences than to a quantitative analysis of measured information. In this study the Euclidean distance method and Zadeh's fuzzy extension principle were used as linguistic approximation to establish the validity of decision‐ making in each factor category of impact degree. Therefore, this study introduces a general concept of Fuzzy theory through literature review of linguistic expressions. This study examined availability of the Fuzzy model in analyzing investment priorities for tourist development and applied it to Kyongju area, which unveiled the priorities for Kyongju tourism future in order of traffic system improvement, early construction of horse‐ racing track now under planning, promotion of Kyongju as tourism special zone to visitors and positive tourism events. In terms of methodology, this study disclosed that Fuzzy Model approach is greatly useful to decision‐making processes in tourist development.     

The effect of buyer feedback scores on internet auction prices

One of the major roles of Internet intermediaries is to help build trust between buyers and sellers for efficient and safe transactions. The buyer feedback system started in online auctions as one of the trust‐building mechanisms on the Internet. As the buyer feedback system is becoming a standard trust‐building mechanism in other e‐commerce sites as well as in online auction, there is an increasing interest about the impact of the buyer feedback system. On the top of recent studies investigating the effects of buyer feedback scores on auction prices, we provide empirical validations using more sophisticated methods. In this study, we tested the relationship between buyer feedback scores and bidding prices using an empirical data set from a leading consumer‐to‐consumer (C2C) Internet auction site. Data analysis results show a strong empirical validation of previous studies. Negative feedback is a significant price discount factor in the final auction price on the C2C Internet auction market. The results also show that potential buyers are more sensitive to negative feedback when they are considering buying inherently risky products such as used or refurbished products.     

Efficiency, Performance and Changing Corporate Governance in China's Township–Village Enterprises since the 1990s

This article outlines some of the major challenges facing Chinese township–village enterprises (TVEs) since the 1990s. The authors argue that the internal mechanisms associated with the unique ownership structure of TVEs has allowed them to perform better than state-owned enterprises (SOEs). Since the mid-1990s, debt levels in the TVE sector have increased sharply. Most of the problems of TVEs have been magnified by the close relationship between local governments and enterprises, which was once one of their major strengths. Since the mid-1990s, local governments have come to regard TVEs with high levels of debt as a burden rather than an asset. In response local governments have moved to other, more indirect forms of governance over most TVEs under their control, while retaining direct control over the most successful. These alternative ownership structures include share-holding co-operatives and outright privatisation.     

Union commitment and participation among Hong Kong firefighters: a development of an integrative model

This paper examines the factors influencing members' intent to participate in their union, drawing on a study of Hong Kong firefighters. As in Western studies, the main direct predictor of intent to participate is affective union commitment, but instrumentality is a relatively more important antecedent of affective union commitment and participation than in the Western studies. We found some evidence of frustration-aggression effects on intent to participate in ‘militant’ and ‘general’ union activities, although the latter was significant only among individuals who perceive management–employee relations as co-operative and trusting.     

Direct marketing in the financial services industry

This article presents empirical research findings on the use of direct marketing by a representative sample of UK financial services institutions. A number of similarities and differences between banks, building societies and insurance companies are identified in relation to direct marketing programmes and the use of particular direct marketing techniques. While acknowledging some exceptions the research concludes that there is scope for a greater appreciation of the strategic value and workings of direct marketing. Institutions could usefully focus attention on achieving fuller integration of direct marketing with other marketing and communication activities and securing improvements in testing, database quality and timing.     

Book reviews

MARKETING BUDGETING by Nigel Piercy (Croom Helm, 1986) 522 pages, £27.50 hb. ISBN 0–7099–2092‐X.

STATISTICS FOR MARKETING by Leslie W. Rodger (McGraw‐Hill, London, 1984), 280 pages, £10.95. ISBN 0–07–084728–2.

ANALYSIS FOR STRATEGIC MARKET DECISIONS by George S. Day (West Publishing Co., St. Paul, Minnesota, 1986), ISBN 0–314–85227–1.

MARKETING FOR THE CONSTRUCTION INDUSTRY by Norman Fisher (Longman, Harlow, Essex, 1986), 270 pages, £19.95 HB. ISBN 0–582–503302.

SOURCES OF UNOFFICIAL UK STATISTICS by David A. Mort and Leona Siddall (Gower Publishing Co., 1985), 457 pages, £45.00. ISBN 0–566–02620–1.

HOTEL & FOOD SERVICE MARKETING by Francis Buttle (Holt, Rinehart and Winston, London, 1986) 406 pages, £9.95. ISBN 0–03–910682–9.

POSITIONING: THE BATTLE FOR YOUR MIND by Al Ries and Jack Trout, first edition revised (McGraw‐Hill, New York, 1986), 213 pages, £17.95 hardcover. ISBN 0–07–065264–3.

BUSINESS WARGAMES by Barrie G. James (Abacus Press, Tunbridge Wells, 1984), 254 pp., £14.95. ISBN 0–85626–441–5.     

Teaching the Concept of Demand: Another Approach

Using a market with which the students themselves are familiar, the author describes a lecture exercise that helps explicate the concepts of demand, elasticity, and price setting.     

Company and union commitment: evidence from an adversarial industrial relations climate at a Korean auto plant

This study examines the feasibility and antecedents of worker commitment to company and union at an automobile plant in Korea. It utilized a sample of 331 workers at the plant who were implementing new management techniques, e.g. human resources management, total quality management and lean production. The plant had a long history of adversarial industrial relations, and its workforce was organized by the Korean Confederation of Trade Unions, a union organization known for its militancy. The study found little evidence of workers' dual commitment to the company and the trade union, but instead discovered a competing commitment between company and trade union. Furthermore, company and union commitment were predicated on different factors, with workers' positive perceptions of the industrial relations climate positively affecting commitment to their company and negatively affecting commitment to their union. The findings were more consistent with those at other workplaces with an adversarial industrial relations climate rather than those with a co-operative one.     

A Web of Watchdogs: Stakeholder Media Networks and Agenda-Setting in Response to Corporate Initiatives

This article seeks to model the agenda-setting strategies of stakeholders equipped with online and other media in three cases involving protests against multinational corporations (MNCs). Our theoretical objective is to widen agenda-setting theory to a dynamic and nonlinear networked stakeholder context, in which stakeholder-controlled media assume part of the role previously ascribed to mainstream media (MSM). We suggest system dynamics (SD) methodology as a tool to analyse complex stakeholder interactions and the effects of their agendas on other stakeholders. We find that largely similar dynamics of interactions occur among stakeholders in these cases, and that the costs for managements of maintaining their agendas steadily rises. We conclude that the “web of watchdogs” comprises a powerful reason for managers to engage in responsibility negotiations with their stakeholders.     

Information richness on service business websites

Delivering rich information is the key success factor for service business websites. Numerous studies have investigated useful guidelines to deliver rich information. The implicit assumption made by these studies is individual homogeneity. This study argues that this is only one side of the story, as individual heterogeneity is also important. Specifically, this study questions relationships between personal dispositional factors and the person’s perception of information richness. Dispositional factors of interest are age and personality. This study adopted information processing theory as its theoretical lens. A review of literature through the lens leads to the development of six hypotheses. The insurance industry provided the context of this study. Data were collected from 110 potential customers of 10 insurance organizations. The Hierarchical Linear Modeling technique was utilized for model building and hypotheses testing. The result revealed that aging individuals often find information as low in richness. Furthermore, those with high consciousness and extraversion generally perceived information as higher in richness. Lastly, the other three dimensions of personality showed no association with information richness.