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41.
Marie Adele Humphreys 《Journal of Business Research》1983,11(2):187-199
Managers may affect the consumer information search and acquisition process and, thus, consumer preference by designing communications and selecting information channels that are responsive to consumers' uncertainty-associated information needs. However, measures of uncertainty that would be appropriate for general use in measuring product-attribute associated uncertainty have not been developed and assessed. In this paper, two methodologies that may be appropriate are presented and evaluated. Comparison of the methods shows both approaches to be about equal when evaluated with respect to convergent and face validity, test-retest reliability, and the ability of each measure to predict preference. Possible uses of product-attribute uncertainty measures in assisting managers to formulate communications strategy are discussed. 相似文献
42.
Thomas Otter Joe Johnson Jörg Rieskamp Greg M. Allenby Jeff D. Brazell Adele Diederich J. Wesley Hutchinson Steven MacEachern Shiling Ruan Jim Townsend 《Marketing Letters》2008,19(3-4):255-267
Choice models in marketing and economics are generally derived without specifying the underlying cognitive process of decision making. This approach has been successfully used to predict choice behavior. However, it has not much to say about such aspects of decision making as deliberation, attention, conflict, and cognitive limitations and how these influence choices. In contrast, sequential sampling models developed in cognitive psychology explain observed choices based on assumptions about cognitive processes that return the observed choice as the terminal state. We illustrate three advantages of this perspective. First, making explicit assumptions about underlying cognitive processes results in measures of deliberation, attention, conflict, and cognitive limitation. Second, the mathematical representations of underlying cognitive processes imply well documented departures from Luce’s Choice Axiom such as the similarity, compromise, and attraction effects. Third, the process perspective predicts response time and thus allows for inference based on observed choices and response times. Finally, we briefly discuss the relationship between these cognitive models and rules for statistically optimal decisions in sequential designs. 相似文献
43.
Johannes Lohse Timo Goeschl Johannes H. Diederich 《Environmental and Resource Economics》2017,67(3):455-477
Does it matter whether contribution decisions regarding environmental public goods are arrived at through intuition or reflection? Experimental research in behavioral economics has recently adopted dual-system theories of the mind from psychology in order to address this question. This research uses response time data in public good games to distinguish between the two distinct cognitive processes. We extend this literature towards environmental public goods by analyzing response time data from an online experiment in which over 3400 subjects from the general population faced a dichotomous choice between receiving a monetary payment or contributing to climate change mitigation efforts. Our evidence confirms a strong positive link between response times and contributions: The average response time of contributors is 40 % higher than that of non-contributors. This suggests that reflection, not intuition, is at the root of pro-environmental contributions. This result is robust to a comprehensive set of robustness checks, including a within-subjects analysis that controls for potentially unobserved confounds and recovers the relationship at the individual level. 相似文献
44.
Jack J. Kasulis Ph.D. Marie Adele Hughes Ph.D. 《Journal of the Academy of Marketing Science》1984,12(1-2):115-127
This research addresses two research questions: (1) Are there differences in patterns of husband-wife roles in the selection of family professionals across different professional groups? (2) Do husbands and wives differ in their perceptions of their roles in the selection of family professionals? Over 300 respondents were asked to specify the degree of relative influence that the husband and the wife had in the selection of six family professionals: physican, dentist, eye-care specialist, lawyer, insurance agent and pharmacist. The findings indicated that: (1) Quite diverse patterns of family decision making occur across the six professional groups. (2) The aggregate perceptions of wives and husbands differ considerably with respect to two professionals: eye-care specialists and dentists. 相似文献
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46.
Eugene Sadler-Smith Adrian Sargeant Adele Dawson 《International Journal of Training and Development》1997,1(4):216-229
In order for businesses to remain competitive it is suggested that across industry there is a requirement for ‘higher and broader’ skills. Universities have an important role to play in satisfying the need for higher level skills training for businesses of all sizes. With respect to small firms, the training and development provided by universities has traditionally been founded upon an educational/large firm model. In order to make significant in-roads into the small firm training market it is argued that universities need to attend more closely to the specific needs of client organisations. One way in which the small firm higher level skills training market can be segmented is in terms of sector. The present study examines the higher level skills training needs of a sample of UK small firms from the perspective of sectoral variations. Differences between firms occupying different sectors were observed in terms of funding of training, responsibility for training and types of higher level skills training undertaken. Attitudes towards universities as training providers were generally favourable with little inter-sectoral variation. It is argued that these findings need to be taken into account if universities are to address the real, as opposed to perceived or presumed, needs of small businesses. A systematic-collaborative model of the customer-supplier relationship for the small firm training market is put forward. 相似文献
47.
Adele Ladkin 《International Journal of Tourism Research》2000,2(3):211-228
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Diederich Johannes Eckel Catherine C. Epperson Raphael Goeschl Timo Grossman Philip J. 《Experimental Economics》2022,25(2):734-758
Experimental Economics - An influential result in the literature on charitable giving is that matching subsidies dominate rebate subsidies in raising funds. We investigate whether this result... 相似文献
50.