利用案例教学提高学生的动手分析能力

概括案例教学法的发展历史及其功能，总结和探索市场营销学课程案例教学的教学目的及有关操作流程，提出一些应注意的问题。     

Global and regional inequality in the distribution of income: Estimation with limited and incomplete data

The paper examines the nature and extent of global and regional inequality using the most recent country level data on inequality drawn from World Bank studies, and real per capita income from the Penn World Tables, for the period 1980–1990. The methodology employed in the paper is based on a mixture of parametric and non-parametric approaches to inequality measurement. It is designed to handle the limited and incomplete nature of income distribution data from different countries. Empirical results show a very high degree of global inequality, but with some evidence of catch-up and convergence between regions.     

THE INDUSTRIAL MARKET AS AN INTERFIRM ORGANIZATION

Recent theorizing in the marketing and organization theory literature attests to the notion that the market is a complex organizational form. We discuss the techno-economic and institutional forces that structure the industrial market as an interorganizational network. The manner in which these forces structure the market determines segmentation and integration and the changing nature of co-operation and competition in industrial markets.     

土地登记代理执业风险及防范

所谓土地登记代理执业风险是指土地登记代理人因在执业过程中未能完成代理事项或未能正确履行代理职责所要承担的法律责任。它主要表现为因代理违约而产生的违约风险、因代理失败或代理不当而产生的风险等。虽然典型的土地登记代理纠纷案例并不多见,但其潜在的执业风险业内人士应予以足够的重视。土地登记代理风险的成因产生土地登记代理风险的原因是多方面的,从根本上说,主要来源于委托人、土地登记代理人及其代理机构自身和土地登记代理人的执业环境三个方面。因委托人产生的风险因素1.委托人的委托意向。委托人委托代理人进行土地登记的…     

兵团分类团场经济发展情况分析

本文主要分析了中心团场、小城镇团场、植棉团场、边境团场、贫困团场和少数民族团场在兵团经济发展中的现状与所起的作用,并提出了具体的发展思路。     

Modeling response to repetitive promotional stimuli

Marketers frequently include promotional stimuli which elicit some form of response from the recipient among the tactics used to market products or services. Print ads, including 800 numbers which allow consumers to respond, and direct mail campaigns are examples of such activities. Promotions of this nature are often repeated a number of times, thus providing several opportunities to respond. Understanding consumer response to such campaigns is critical for more efficient design and use of these activities. A conceptual framework of response to repetitive stimuli is proposed, and stochastic models of alternative response patterns are developed. Alternative contexts in which such models are useful are also noted. Variations of the models are provided for those situations when only a fraction of the target population will ever respond. Estimation of model parameters is discussed, and data from actual campaigns are used to demonstrate how to apply the models. He received his Ph.D. in mathematical statistics from Michigan State University. He joined the Terry College of Business after a 15-year career in industry, including 10 years in consumer research at Procter & Gamble. His research interests include discrete choice models, market response to promotional stimuli, forecasting marketing potential from initial sales results, and, in general, applications of quantitative methods to business problems. He has published articles in such journals as theAnnals of Mathematical Statistics, Annals of Statistics, Journal of the Academy of Marketing Science, Journal of Retailing, and theJournal of Advertising. He earned his Ph.D. at Columbia University and has served as assistant and associate professor of marketing at New York University, as visiting assistant professor at Columbia University, and as visiting associate professor at the University of California, Los Angeles. He is a member of the editorial review boards ofMultivariate Behavioral Research andJournal of Marketing Channels. He has published in theJournal of Marketing Research, Journal of Marketing, andManagement Science, among others. His research interests include the study of brand extensions, relationship marketing, strategic alliances, and television program scheduling. He received his Ph.D. in marketing from the University of Georgia. His current research interests include marketing strategy, strategic alliances, relationship marketing, and the implications of new technologies on business research and practice. He has published in various conference proceedings and theInternational Business Review.     

城市产业发展战略的三大课题

城市发展战略是城市管理导引的主导性环节。城市产业发展战略是城市发展战略的核心内容。在当前形势下,我国城市产业发展战略面临以下三大课题:面对“入世”对我国提出的挑战和机遇,城市产业应提出“应对战略”;面对知识经济的到来和我国与发达国家存在的差距,城市产业应提出“追赶战略”;面对我国城市产业发展自身长期存在的不协调和不适应问题,城市产业应提出“调整战略”。     

风险投资的资本退出与防范研究

1.风险投资的实质风险投资(venturecapital),在国外又称创业投资,是指将资金投入到快速成长的、具有高度不确定性的未上市中小企业,以期获得高收益的投资行为。风险投资家以专业知识主动参与经营,使被投资企业能够健全经营、迅速成长,风险投资家可在被投资企业成功后,将所持有股票卖出,收回资金及其高额利润,再投资于另一新创企业,复始进行中长期投资并参与经营。风险投资家以获取股息、红利及资本利得为目的,其最大特征是甘冒较大风险以获取巨额资本利得。与其他投资相比,风险投资的特殊性在于其投资收益是通过转让风险企业的股权而实现增…     

Effects of teleconferencing technologies: An exploration of comprehension,feedback, satisfaction and role-related differences

Several theoretical approaches have been put forth to predict and explain the effects of teleconferencing technologies. One approach is to examine the functions of nonverbal signals and to make predictions based on the fact that different teleconferencing technologies allow nonverbal communication to different extents. One of the functions of nonverbal signals is to allow the listener to provide feedback to the speaker in a communication. Prior research has shown that such feedback enhances listener comprehension. In this study, it was hypothesized that different teleconferencing technologies would allow different levels of feedback based on their ability to accommodate nonverbal signals, and this in turn would affect comprehension. An experimental study was conducted to compare comprehension, feedback, and satisfaction in telephone and computer conferencing. The study confirmed that comprehension and speaker satisfaction are related to feedback, but failed to show a relationship between listener satisfaction and feedback. No difference in comprehension, listener, or speaker satisfaction was observed across teleconferencing technologies. Role-related differences were observed between the speaker and the listener. It is suggested that the effects of teleconferencing technologies can be mapped systematically by examining each of the functions of nonverbal signals, one at a time.