Designing multi-channel technologies – the mediating role of risk perceptions

ABSTRACT

The integration of online and offline distribution channels has become a major topic in practice and research. Several studies reveal beneficial outcomes for retailers if consumers use multiple channels. Therefore, many retailers offer multi-channel technologies (MCTs), i.e. click & collect, check & reserve and the availability check, which encourage this behavior. However, research is still sparse on how retailers should design these MCTs to provide the highest usefulness for consumers. Our study thus analyzes the impact of different MCT design characteristics on consumers’ perceived usefulness of these MCTs. Moreover, we examine how consumers’ perceived time and product availability risk mediate these effects. The results show that some MCT design characteristics exhibit the expected positive impacts on consumers’ perceived usefulness of the MCTs, while others seem to be less relevant and even counterproductive. In particular, a certain (vs. unspecified) product pick-up time and a high (vs. low) displayed inventory status lead to a higher perceived usefulness of the MCTs via the two risk dimensions. However, the immediate (vs. delayed) confirmation of product reservations does not have any positive effects. In fact, it even decreases the perceived usefulness of click & collect. These findings provide implications for the design of MCTs.     

The psychological contract in Chinese-African informal labor relations

This qualitative study analyzes Chinese-Ghanaian employment in trade as an example of South-South cross-cultural labor relations. Based on ethnographic fieldwork, employment practices and labor conflicts are discussed with regard to psychological contract and equity. The analysis is guided by a process model of psychological contract that has been adjusted and extended in consideration of the dimensions of foreignness and cross-cultural communication. After briefly introducing the situation in Ghana we elaborate that under conditions of foreignness, employment relations are conflict prone because of contradictory equity expectations of employers and employees. We discuss how Ghanaian employees perceiving their psychological contract as violated attempt to restore equity by means of voice, silence, retreat or destruction and often fail due to lack of mutual cultural understanding between employers and employees. We conclude that exit in contrast to expectations is a viable option for employers rather than employees, but most employment relations, though defective, are perpetuated.     

Measuring and comparing World Bank regions’ ‘ease of doing business’ opportunity sets

Journal of Productivity Analysis - This paper measures and compares the World Bank regions’ opportunity sets to promote ease of doing business for the years 2010 and 2019, as well as the time...