Walgreens重回时代广场“斜线”令世界十字路口耳目一新

巴里温斯顿(Barry Winston),这名专门负责时代广场的标志专家说:“Walgreens已经为入驻时代广场做出了一个新的构想,其中包括一个令人惊叹的LED显示屏,那将是迄今为止在时代广场出现过的最大,最独特的LED显示屏。“     

情定迈阿密——Coppertone女孩和她的小狗标识重新闪耀

这是和Andy Warhol的汤罐一样出名的标志。12月的迈阿密,晴朗的夜晚,Jerry Begins微笑的看着全面翻修的Coppertone女孩带着淘气的咬着她泳衣的可卡犬再次回到城市的MIMO区。Jerry的父亲有家公司Tropicalites,最初是建造和安装标志符号,帮助协调和宣传防晒产品的标志,现在位于比斯坎湾大道北侧7300.     

金融业的成功 从事金融服务的人同样能够在招牌行业取得新的成功

“一旦拥有了所有的技术和资源,那么是时候开设一家招牌商店了。“十年前.世纪招牌制作公司(美国新墨西哥,阿尔伯克基州)在圣菲的一个小村庄里进行了改造.并于1932年进行了一次大规模的整修,具备了一个完整的环保图形软件包,其中包括,建筑证明、房间号码牌、指路标志,以及其它的一些圈形设施等。     

Livin''La Vida Libre Media 1为一家以古巴为主题的奥兰多餐厅制作了非常有趣味的招牌

Dale is president and co-partner at Media 1 ldentity Solutions (Longwood,FL).Cuba Libre在Pointe Orlando开设了第三家分公司,这家公司设立了户外购物和餐饮,还在街对面开设了娱乐场所,从以橙县(佛罗里达州)的会议中心到设施齐全的国家商会,非常具有吸引力。这家餐馆将它的货物运输到一个现已禁止的岛屿上,这种境况让人想起了很久之前卡斯特罗的哈瓦那。Cuba Libre公司在深夜还会播放一些生动的音乐,配合以拉丁音乐为主题的歌舞表演,同时提供丰盛的可供选择的拉丁鸡尾酒和诱人的古巴车票。这是一个两层楼,占地面积为20000平方英尺的场所,所有装置都是露天的,建筑色彩鲜明,植物颇有异国风情,服务员们统一身穿瓜亚贝拉制服,周围散发出一种热带雨林的氛围。     

一场数字标识革命 这不再是你爸爸的生意了

从1976年到1985年,我掌管Biggsigns Inc.(aka Wet Paint Sign)I,是一个为大辛辛那提和北肯塔基服务的标识和图形设计公司。我学这个的时候用的是老式的工具和方法。我们以前用的是刻字笔,油漆喷雾器,支腕杖,提花轮,丝网印刷,一次性刻字瓷漆和普锐涂料等等。     

Contingent Valuation: Controversies and Evidence

Contingent valuation (CV) has become one of the most widely usednon-market valuation techniques. CV's prominence is due to itsflexibility and ability to estimate total value, includingpassive use value. Its use and the inclusion of passive use valuein benefit-cost analyses and environmental litigation are thesubject of a contentious debate. This paper discusses key areasof the debate over CV and the validity of passive use value. Weconclude that many of the alleged problems with CV can beresolved by careful study design and implementation. We furtherconclude that claims that empirical CV findings are theoreticallyinconsistent are not generally supported by the literature. Thedebate over CV, however, has clarified several key issues relatedto nonmarket valuation and can provide useful guidance both to CVpractitioners and the users of CV results.     

Lost in translation: Delayed ex-dividend price adjustments of Hong Kong ADRs

Previous research documents that Hong Kong stocks have a full ex-dividend price adjustment consistent with dividends and capital gains being tax free. We examine ex-dividend price behavior of Hong Kong ADRs to assess the impact of differing tax environments in US and Hong Kong. These ADRs typically go ex-dividend before their underlying stock. They experience significant abnormal returns of 1.16% on their ex-day; the average ex-day price drop is only 30% of the dividend. However, ADR prices drop when the underlying stock goes ex-dividend subsequently. The cumulative ADR price drop is equal to the dividend. Thus, the ADR ex-dividend adjustment resembles that of the underlying stock, consistent with home country tax laws governing ADR price behavior. Neither liquidity nor transaction costs can explain the anomalous delayed ex-dividend adjustment of ADRs.     

Book Review

Media fragmentation and proliferation, in concert with declining television advertising efficacy, has engendered interest in developing more effective ways to reach consumers – particularly non-users of a brand. This study explores the effect of active product placement in computer games on both brand attitude (A_brand) and recall. Findings suggest that exposure to a particular brand in a computer game can increase A_brand among consumers whose pre-existing attitude towards the brand in question is fairly low. We conclude that product placement within computer games is an effective means of fostering high spontaneous brand recall and even of influencing consumers less positively predisposed towards a brand (analogous to non-users). These findings have promising managerial implications for firms looking to grow their customer base through acquisition and conversion.