It affects,it affects not: A quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products

Although co-branding is postulated to be beneficial for hospitality brands, empirical test of either transfer effect or spillover effect of co-branding on consumer-based brand equity (CBBE) of hospitality brands is yet to receive attention from researchers. A quasi-experiment design was applied to test the transfer effect of co-branding on the CBBE of the composite brand, controlling for the familiarity, compatibility (fitness) and complementary of the partner brands. A within-subject (repeated measures) design with four steps measuring the CBBE of internationally known and compatible hotel and restaurant brands and their co-brand, as well as respondents’ own most familiar hotel and restaurant brand and their co-brand was applied in four steps to a class of 46 students enrolled for a tourism and hospitality class at a Tourism and Hotel Management School based in Asia. The t-test of differences revealed that the co-brand of the internationally known and compatible hotel and restaurant brands lead to synergy with both brands being winners and none losers, while the co-brand of respondents’ own most familiar brands lead to losses mostly, despite their high ratings individually. Implications and future research suggestions are provided.     

Investigating the interplay among the Olympic Games image,destination image,and country image for four previous hosts

ABSTRACT

This research tested the triangular relationships among country image, destination image, and Olympic Games image using a quasi-experimental design on an online platform. One month before the 2016 Olympics in Brazil, four groups of respondents were randomly assigned to a country context to rate their perceptions of one of the following host countries: England, United Kingdom (UK), Greece, Brazil, or Russia. Brazil's image was measured again one month after the Olympic Games. Comparison of groups showed that England had the strongest country image while Brazil and Greece had stronger destination images, and Russia had the lowest score in both domains. The Olympics image was stronger than both Russia’s country and destination images. Theoretical, managerial, and methodological implications are discussed.     

Investigating the effects of computer mediated interruptions: An analysis of task characteristics and interruption frequency on financial performance

Financial and accounting tasks require high levels of concentration as well as cognitive capacity. Today, advanced technology can help facilitate the effective and efficient completion of such tasks. At the same time, however, these same technologies can interrupt work flow and create work-related stress, thus having a deleterious effect on task performance. These interruptions can be characterized across a number of different dimensions, including frequency, complexity, duration, and relevance to the primary task, to name a few. This study examines the effects of interruption frequency, task complexity, and individual characteristics on cognitive load and subsequent decision-making performance on financial tasks. As hypothesized, the results indicate the significant influence of interruption frequency and order of task complexity on cognitive load which influences performance. This research has implications on the design and use of information systems by accounting professionals in order to reduce potential negative effects.     

Are strategy-performance relationships contingent on macroeconomic environments? Evidence from Japan’s textile industry

This study examines the dynamic relationships between product and international diversification, keiretsu financing, and economic performance of the listed firms in Japan’s textile industry. Panel data analysis shows that the performance effects of those strategic factors are contingent on macroeconomic environments, rather than showing consistent relationships. The potentially positive or negative effects of particular diversification strategies and keiretsu financing are neutralized in the munificent environments, as exogenous macroeconomic factors overwhelm endogenous decision-making by the management. In the scarce setting, by contrast, it is those strategic factors that influence financial outcomes. Keiretsu financing moderates the relationship between international diversification strategy and profitability positively only during times of economic scarcity.

A New Database on the Structure and Development of the Financial Sector

This article introduces a new database of indicators of financialstructure and financial development across countries and overtime. The database is unique in that it combines a wide varietyof indicators that measure the size, activity, and efficiencyof financial intermediaries and markets. It improves on previousefforts by presenting data on the public share of commercialbanks, introducing indicators of the size and activity of nonbankfinancial institutions, and constructing measures of the sizeof bond and primary equity markets.     

Do newly public acquirers benefit or suffer from their pre‐IPO affiliations with underwriters and VCs?

We examine whether pre‐IPO affiliations affect post‐IPO corporate events, namely acquisitions. On the one hand, newly public acquirers may benefit from their pre‐IPO affiliations through residual signaling value or/and resource‐related benefits. On the other hand, newly public acquirers may suffer from those affiliations when conflicts of interests arise during the post‐IPO period. Equity underwriters may have incentive to promote non–value‐creating acquisitions (Type II error), and venture capitalists (VCs) may have incentive to forgo strategically important acquisitions (Type I error). Drawing on a sample of 4,029 acquisitions made by 717 newly public firms, we find that on average the announcement of an acquisition by a newly public acquirer elicits a positive response from investors. The market views more favorably the acquisitions announced by newly public acquirers associated with prestigious equity underwriters, but this reaction becomes negative when the lead underwriter is retained as the acquisition advisor. The market reacts more favorably to acquisitions announced by VC‐backed newly public acquirers, but only when those VCs are committed to a longer lockup period. The effects of pre‐IPO affiliations on expected returns are stronger for newly public acquirers with a high intangible resource base and persist throughout the three‐year post‐IPO period (across each subsequent acquisition announcement). Copyright © 2010 John Wiley & Sons, Ltd.     

Psychological and demographic factors influencing responsible credit card debt payment

Journal of Financial Services Marketing - The objective of this study is to examine whether individuals’ level of time preference, materialism, risk-taking, optimism, and intuitiveness along...