The development of new higher education courses

The main objective of this study was to present a proposal for a model explaining the construction of a new higher education course to be offered to the market. Having quite a limited theoretical basis and with few investigations dealing with innovation in educational services, a case study was made to help in construction of the model. The case study, supported by studies found and adaptation of innovation in services to the educational sector, made construction of the model possible, and this is divided in three stages: antecedents, development, and implementation of the new higher education course. The proposed model can be useful for managers of higher education institutes when they decide to put new courses on the market. As for the academic field, the study presented attempts to clarify the phenomenon, as well as showing the need for further research into the subject.     

Managerial Collective Cognitions: An Examination of Similarities and Differences of Cultural Orientations

abstract    Using the context of market orientation, we examine how an exemplary business's market orientation culture is reflected in managers' mental models, evaluate how mental models and perceived behaviours differ across hierarchical levels and functions, and compare the cognitive values and beliefs or the cognitive aspects of market orientation culture with behavioural aspects. Results from a rich, multi-method, case study suggest that while managers in the business share core beliefs regarding the customer dimension of market orientation, their beliefs regarding competitors, technology and inter-functional coordination dimensions vary widely across the levels and functions of the business. We found differences in terms of both the integration between the four dimensions of market orientation and the depth of knowledge within the dimensions. Our findings reveal that customer rather than competitor beliefs are the most important commonly shared beliefs in successful companies, leading us to encourage cognitive researchers to move beyond competitor analysis when examining managerial cognition. Another implication for future research is that a strong market orientation implies common core beliefs regarding customer dimensions but does not imply that all beliefs will be or should be shared. From the methodological standpoint, we find that cognitive mapping techniques provide rich insights into a business's market orientation culture that are not gained from behavioural methods alone.     

Acquisition through innovation tournaments in high-tech industries: a comparative perspective

Acquisition of innovative firms is a widely observed phenomenon in high-tech industries. On the basis of distinct advantages of large and small firms, in this paper, we build a tournament model with possible acquisition activity of large firms to derive hypotheses on interdependencies between acquisition frequency and post-acquisition success rates. We find empirical support for our hypotheses that (1) acquisitions increase overall innovation output and (2) that the number of acquisitions is higher in industries with larger heterogeneity between established firms and young start-ups. However, our third hypothesis derived from the formal model that innovation success following from acquisitions varies across industries is only partially confirmed.     

Product diversification and stability of employment and sales: first evidence from German manufacturing firms

In this study, we use a unique rich newly built data set for German manufacturing enterprises to investigate the relationship between product diversification and the stability of sales and employment. We find that contrary to portfolio theoretic considerations, more diversified firms exhibit a higher variability of sales and employment. However, the effects are negligibly small from an economics point of view.     

Credit constraints and margins of import: first evidence for German manufacturing enterprises

This study uses tailor-made enterprise-level data for 2008–2010 from various sources for firms from manufacturing industries to test for the link between credit constraints, measured by a credit rating score provided by a leading credit rating agency, and imports in Germany for the first time. We find empirical evidence that a better credit rating score is positively related to extensive margins of import – firms with a better score have a higher probability to import, they import more goods and they source from more countries of origin. The intensive margin of imports – the share of imports in total sales – is found not to be related to credit constraints.     

Gesetzliche Mindestlöhne: mit der Einführung kommen die Tücken der Umsetzung

Looking around the world, one realizes that national minimum wages are not uncommon. Yet it is still very difficult to estimate what effects a minimum wage might have in Germany. This is not just a question of how high the minimum wage should be — its impacts would also depend on many details of practical implementation. The present article addresses these issues.     

Ungleiche Verteilung der Einkommen bremst das Wirtschaftswachstum

In Germany in the last decade, corporate incomes have increased much more sharply than private household incomes. At the same time, the inequality of household incomes has increased. High-income households have profited particularly from investment income and self-employment. The income gap has not widened further in recent years, but the high level of inequality already reached in 2005 has resulted in a sustained reduction of consumer spending. What is needed now is a level of income and wealth distribution that will strengthen domestic demand.     

Cross-channel integration – is it valued by customers?

It has been common for retail companies to use multiple channels simultaneously. However, simultaneous use is only the first step in creating a customer-centric multichannel system that demands channel synergies rather than parallel retail formats. Therefore, the perceived integration of customer-related functions and processes between the channels of multichannel systems is analyzed with respect to its significance for customer loyalty and usage of a multichannel system. Drawing on a sample (n) of 981 customers, the results indicate that linkages between retail channels positively affect customer loyalty and verify the importance of establishing a well-integrated – ‘seamless’ as perceived by the customer – multichannel system.     

A note on why more West than East German firms export

Germany is one of the most important exporters of manufacturing goods in the world, but by far not all manufacturing firms in Germany are exporters, and there is a remarkable gap between the share of exporters in all manufacturing firms between West Germany and East Germany. While in West Germany in 2004 about two in three manufacturing plants were exporters, fourteen years after re-unification this share was less than fifty percent in the former communist East Germany. Given that exports play a key role in shaping business cycles and growth in Germany, and the much higher unemployment in East compared to West Germany, promotion of exports by East German firms figure prominently on the policy agenda. However, the reasons for the large difference in the propensity to export between East and West German firms are not yet well understood, not least due to a lack of comprehensive micro data. Using unique new data and a recently introduced non-linear decomposition technique this paper shows that the huge difference in the propensity to export between West and East German plants can only partly be explained by differences in firm size, productivity, and technology intensity.