The Power of Promoting Healthy Brands: Familiarity in Healthy Product Decision Making

This research investigates consumer decision making and brand commitment for brands promoted as “healthy.” The authors examine the relationship of brand familiarity to brand credibility, brand quality, purchase intentions, and brand commitment. The findings indicate that familiarity can help increase purchase intentions and brand commitment for healthy brands with low credibility. However, to go beyond a transactional exchange to one that is relational in nature, familiarity, credibility, and quality are all crucial for fostering brand commitment.     

Food Aid and Food Security: A Cautionary Note

A simple model is presented to examine the effects of instability in global food aid supplies on foreign exchange expenditures and food availability in recipient countries. When global food prices rise, food aid recipients are doubly affected through decreased availability of food aid, and through higher costs of additional commercial imports needed to make up the shortfall. Empirical estimates of key parameters of the model suggest that countries with a high dependence on food aid may place their food security at risk.
Suit un modèle simple qui permet d'analyser les conséquences de l'instabilité des approvi-sionnements destinés à l'aide alimentaire sur les dépenses en devises étrangères et l'offre d'aliments dans les pays bénéficiaires. Lorsque le prix mondial des aliments augmente, les bénéficiaires de l'aide alimentaire subissent le contrecoup à la fois d'une aide alimentaire réduite et du coût plus éléve des produits importés pour répondre à la pénurie. Une estimation empirique des principaux parametrés du modele suggére que les pays qui dépendent fortement de l'aide alimentaire compromettent leur sécurité alimentaire.     

Slotting Allowances as a Facilitating Practice by Food Processors in Wholesale Grocery Markets: Profitability and Welfare Effects

Slotting allowances, which are lump-sum transfers paid by food manufacturers to grocery retailers in return for various retail concessions, are becoming increasingly common in wholesale grocery markets. This article extends the literature on slotting allowances by considering two features that previously have been ignored: the role of food processors in determining these pricing arrangements, and the effect of slotting allowances on the size and distribution of economic surplus. Slotting allowances motivated by food processors increase procurement quantities and farm prices, and this raises farm surplus, increases total producer surplus, and improves consumer welfare in the food system.     

On the welfare implications of restricting bankruptcy information

The Fair Credit Reporting Act (FCRA) dictates that adverse events such as a Chapter 7 bankruptcy filing must be removed from an individual’s credit record after 10 years. The intent of the law is to provide partial consumption insurance by giving an individual a fresh start. However, the law obviously weakens incentives not to default, which can result in higher interest rates that in turn reduce intertemporal insurance. Because of this tradeoff, it is unclear how long is the optimal length of time that an adverse event remains on an individual’s credit record. In this paper we assess the welfare consequences of varying the length of time that adverse events can be on one’s credit record. We calibrate the model to US data where the exclusion parameter is set to be 10 years on average. Then we run a counterfactual to find the length that maximizes ex-post economywide welfare using a consumption equivalent measure. The model predicts agents prefer to remove the bankruptcy flag after one year, though the gains are small.     

Information-consistent learning and shifts in long-run productivity

Recent macroeconomic research has incorporated learning in an inconsistent manner by assuming agents learn with less information than they use in optimization. We present an information-consistent learning framework and illustrate the effects of violating information-consistency.     

Input substitutability and vertical integration

Input substitutability in final production is a well-known motive for noncompetitive input producers to integrate with their customers. In models that characterize the noncompetitive input industry as a pure monopoly, whether such integration would increase or decrease final production is ambiguous. The analysis here breaks the total output effect into factor substitution and market power components and discovers that the output ambiguity is sensitive to the specific model of noncompetitive equilibrium assumed. For the empirically most important cases of industrial organization, the sole effect of input substitutability on output is likely to be an unambiguous output increase.For their helpful comments, I am indebted to Stephen Karlson, Li Way Lee, W. G. Shepherd, Stephen Spurr, Hal Varian, and the referee. Any errors in the paper persist in spite of them.     

Resale price maintenance in a model of consumer search

A retail search model of Salop and Stiglitz (1977) is adapted to analyze manufacturer incentives for resale price maintenance. For some retailer cost functions and distributions of consumer search costs, imposition of a minimum price for retailers causes a price distribution to collapse to an intermediate price. Manufacturers may benefit from price floors when sales to high-search-cost consumers that have obtained lower prices increase sufficiently so as to offset decreased sales to other consumers facing higher prices. In contrast to previous work, no free-riding problem with respect to dealer services is necessary for manufacturers to prefer banning discounting of their products.