The Marketing Concept and New High-Tech Products: Is There a Fit?

This article defines the marketing concept in a traditional way, but extends its application to high-technology products. Dennis Cahill, Sharon Thach, and Robert Warshawsky present two case studies of high-technology products. Both products were ultimately market failures; however, the analysis presents one as a successful application of the marketing concept, contrasting sharply with the other.     

企业人力资源开发管理中的领导心理研究

企业只有提高领导者的心理素质，用科学的领导方法，充分利用好企业人力资源，调动广大员工的积极性，以同心为企业文化的动力原点，才能顺利地实现企业的目标。加强对企业领导心理的研究，对于顺利实现组织的目标有着重要的意义。     

南通市废旧轮胎回收利用现状的思考

橡胶作为高分子材料,具有高弹性的特征,被广泛用于国民经济的各个领域.随着经济的快速发展,我国于2002年首次超过美国而成为世界橡胶消耗第一大国(见表1).随着橡胶制品的大量使用,废橡胶产生量也同步增长,这给废橡胶的综合利用带来了新的挑战和机遇.废橡胶的主要来源是废旧轮胎,占废旧橡胶来源总量的70%以上;其次是废旧橡胶制品,占20%以上.过去一直被视作"黑色污染"的废旧橡胶,伴随着循环经济的发展,其再利用价值为社会各界所关注.     

Umpire and batsman: Is it cricket to be both?

The paper is a response to Richard De George's essay, Theological Ethics and Business Ethics. It defends the possibility of theologically oriented approaches to business ethics by pointing out certain deficiencies in business ethics narrowly based on the premisses of analytic moral philosophy. In particular it argues, in a manner consistent with Alasdair MacIntyre's After Virtue (1981), that such a program of business ethics is insufficiently critical of its own roots in the social fiction of bureaucratic rationality. After showing how this ideology governs De George's negative judgments on theological approaches to business ethics, the author outlines a program of critical reflection that would draw from the intellectual traditions of both theology and philosophy in order to facilitate a dialogue in business ethics that no longer is captive in the Iron Cage of bureaucratic rationality. Dennis P. McCann is an Associate Professor of Religious Studies at De Paul University. He has served on the faculties of Reed College and Lewis and Clark College. He is the author of Christian Realism and Liberation Theology (1981) and a co-author of Polity and Praxis: A Program for American Practical Theology (1985).     

执政经济成本的效益测评

执政是要支付成本的。执政经济成本的高低与执政的业绩有很大联系。“提高执政效率”是党的十六届四中全会《决定》中的一个重要思想。要提高执政效率,就必须考察执政的成本与效益之间的关系,开展对执政的经济成本效益及其测评方法的研究。     

在效率优先的基础上重建社会公平

效率和公平是经济学研究的核心问题,而且二者的优先次序一直是经济学界甚至其他学科研究的重点问题,历史上曾经形成了公平优先论、效率优先论以及公平效率同等重要论,现阶段应当对效率和公平的认识进行科学的、必要的深化。社会公平问题是我国当前一个比较突出的问题,但是现阶段我们仍然要坚持效率优先的原则,初次分配注重效率,再次分配注重公平,特别是教育公平和医疗公平,在效率优先的基础上重建社会公平。