Restricted Visions of Multiracial Identity in Advertising

Mixed-race representations have become increasingly evident in marketing communications through the use of celebrity spokespersons like Misty Copeland and Halle Berry. This study explores the sociocultural ramifications of the ways in which marketers represent multiracial identity. Through an interdisciplinary review of pertinent literature, the authors create a theoretical framework for understanding the limitations of visual representations. A temporal model for discerning visual representations of the multiracial identity emerged by combining critical discourse analysis (CDA) techniques to investigate multiracial advertising depictions in eight popular U.S. magazines with interviews of multiracial women and advertising professionals. Findings suggest that marketers use mixed-race representations as cultural currency by mythologizing mixed-race bodies as the new beauty standard and as representing a racial bridge, physically and culturally tailored to ameliorate perceived racial divides. While visual representations in marketing communication have served to legitimatize and normalize mixed-race identity, these images generally ignore mundane consumption practices, obscure the relationships and processes that bring about multiracial bodies, and are devoid of sociopolitical context. The authors offer a framework through which scholars can systematically analyze the sociocultural significance of a wide range of identity coordinates utilized in advertisements and other forms of marketing communication.     

Investors’ Limited Attention: Evidence from REITs

The Journal of Real Estate Finance and Economics - This paper examines the degree to which the market prices of publicly traded firms reflect and respond to new information regarding the economic...     

Inferring latent social networks from stock holdings

We infer the latent social networks of investors using data on their stock holdings. We map linkages to portfolio weights using a portfolio-choice model. The precision of an investor’s private signal about firm value is assumed to increase with his connections in the city where the firm is headquartered. Using money-manager data, we find that managerial linkages to a city are overly dispersed relative to the Erdös–Rényi model of i.i.d. connections. Managers at the tail of this distribution with non-i.i.d. linkages have more university alumni in that city. Their stock holdings there outperform their holdings in other cities.     

Product Market Reform and Innovation in the EU*

European Union countries have implemented widespread reforms to product markets to stimulate competition, innovation, and economic growth. We provide empirical evidence that the reforms carried out under the EU Single Market Programme (SMP) were associated with increased product market competition, as measured by a reduction in average profitability, and with a subsequent increase in innovation intensity and productivity growth for manufacturing sectors. Our analysis exploits exogenous variation in the expected impact of the SMP across countries and industries to identify the effects of reforms on average profitability, and the effects of profitability on innovation and productivity growth.     

Exploring the expectations of transport professionals concerning the future automobility system: Visions,challenges, and transitions

A mixture of potentially significant changes in technology, commercial structures, and social practices is currently entering the automobility system. These changes have the potential to combine together and lead to a substantial shift in the manner in which society fuels, owns, and makes use of its cars. This paper reports a research project that made use of focus groups to examine the narratives of British transport professionals concerning forthcoming developments in the automobility system. Specific attention was given to what the expectations for future change in automobility are, if these changes will likely lead to a transition toward a more sustainable system and the manner in which a transition of this nature could be facilitated. The oral testimony offered during the focus groups has been assessed qualitatively using thematic analysis. The results suggest that there is a commonly held view that the automobility system is entering a stage of flux, which may lead to considerable changes in system configuration. However, the attainment of a sustainable transition for the system will likely be inhibited by a series of institutional, societal, and physical barriers, which may restrict system developments.     

Segmenting a market in the making: Industrial market segmentation as construction

This paper takes an empirical starting point in a claim that Biacore, a pioneering Swedish producer of affinity biosensors, was “in the enviable position of creating its own market” (Abelin, 1997). An in-depth case study traces how Biacore undertook segmentation activities while shaping the market for its new product technology, affinity biosensors. This involved stabilising the modes of exchange with customers, the product and the identity of the company. The efforts of Biacore highlight a constructive dimension of market segmentation that hitherto has received little attention. Rather than a process of describing, deciding and taking action, Biacore engaged in the gradual construction of market segments through an interactive and iterative process involving close collaboration with early users. Simultaneously, the market for the new technology gained shaped. Thus, the paper reports a ‘markets from networks’ story illustrating how the practice of segmenting a market may have consequences for that market.     

Alcohol Advertising Controls in the 1990s

Public health campaigners have criticized the British system for the regulation of alcohol advertising, which relies on several distinct codes of practice governing different media. This paper looks at the options for change, in the light of the economic, political and technological factors that will influence the development of the UK's alcohol advertising policy in the 1990s. The available evidence on the costs and benefits of alternative policies is reviewed, drawing on the Addiction Research Centre's multi-disciplinary programme of work undertaken at the Universities of Hull and York. While there is some evidence that a ban on alcohol advertising would have a marginal effect on overall consumption, it is argued that legislative intervention is no longer feasible. Technological innovation and global pressures for deregulation have made it difficult for national governments to ban the advertising of any one product. At the same time, however, it is feared that commercial pressures resulting from the introduction of satellite broadcasting and the increased competition for advertising revenues could undermine the existing self-regulatory system and exert a downwards pressure on advertising standards. It is suggested that the way forward lies in developing a strong self-regulatory system throughout Europe.     

Semivariance of Property Value Estimates as a Determinant of Default Risk

Standard practice in the residential mortgage underwriting industry is to estimate collateral values via independent appraisals conducted by third parties. This paper empirically examines the role of property value ( i.e. , appraisal) uncertainty as a determinant of default on residential mortgage loans. Based upon an analysis of 1,428 residential loans drawn from the portfolio of a national mortgage lender, we find evidence that semivariance in property value uncertainty is related to default risk. Specifically, subject properties that are valued above the sales price of recently sold "similar and proximate" properties show evidence of greater default risk. Interestingly, a variance (range) measure of property value uncertainty is not significantly related to default risk.