Task‐Relationship‐Self: A Framework for Understanding Service Encounter Behaviors

Research conducted over past decades has investigated selected service encounter behaviors from either a customer or service provider perspective. However, a comprehensive, dual‐perspective framework is lacking. Such a framework is needed to organize knowledge of these behaviors, and thereby provide structure, clarity, and parsimony to the field. This paper describes a three‐tier framework of service encounter behavior that was developed by applying grounded theory principles to interviews with customers, service employees, and other stakeholders. These informants described many ways in which they behave when executing service exchanges, dealing with service difficulties, and managing themselves in the process. Using an iterative inductive approach, a conceptual framework was developed in which specific (Tier 1) behaviors were placed within broader (Tier 2) categories, and these lower classification levels were, in turn, interpreted within a conceptual space defined by the (Tier 3) dimensions of task, relationship, and self. This framework was then elaborated and refined by reference to the psychology and marketing literature, a set of 157 audio‐recorded service interactions, and an expert panel study. The paper includes comparisons between the framework and those previously proposed, propositions regarding service encounter processes and outcomes, and implications for future research and practice.     

Market development in practice: A case study of user‐initiated product innovation

User‐initiated innovation refers to the inauguration of new industrial processes and products by their users rather than by manufacturers. The marketing literature has recently been enhanced by the reconceptualisation of industrial innovation to include the possibility of this customer‐active approach. But the accounts of customer‐active innovation which have so far appeared confine the role of the user to the development of internally‐applied process innovations, leaving their wider commercial exploitation entirely to manufacturers. This article presents a case study of the development of flexible manufacturing systems in a major British company and demonstrates the importance of recognising the active role of users in product innovation.     

The relationship between technology adoption and strategy in business-to-business markets : The case of e-commerce

Firms have been traditionally advised to adopt information and communication technologies (ICT) to support the achievement of existing business objectives. However, entry into business-to-business e-commerce may require the concurrent adoption of new business strategies. This paper argues, therefore, that ICT analysis needs to be considered at the same time and at the same strategic level, as internal, competitor and market analysis. This is because the source of the competitive advantage brought by ICT has changed, to be largely obtained through increase in customers' perceived value. The literature presents a confused picture of the likely consequences to a firm of its adoption of e-commerce. This paper concludes that any such adoption must be evaluated in the environment of the individual firm. A multidimensional analytical framework, taking a combined informational and marketing perspective, is presented to assist with such evaluations.     

Refashioning Organizational Boundaries: Outsourcing Customer Service Work*

abstract In recent years there has been a discernible trend towards the outsourcing and subcontracting of work. However, there has been very little empirical research on employees' attitudes to work in outsourced firms. This study is conducted in the area of call centre services where there has been a substantial growth in the provision of external market suppliers. It examines employees' perceptions of their work and employment arrangements in both an in‐house producer and an external service provider and identifies and compares the factors that shape their organizational commitment and intentions to quit. The research found that the character of the internal labour market and the nature of the work regime were more important explanations of organizational commitment and intentions to quit in the external market supplier than in the in‐house producer. The paper discusses the implications of these findings for the quality of customer service provided under subcontracting arrangements.     

Robert Beachy, Beatrice Craig, and Alastair Owens, eds. Women, Business and Finance in Nineteenth-Century Europe: Rethinking Separate Spheres

This volume consolidates a session at the European Social ScienceHistory Conference in 2002. It comprises case studies of women'sactivities in various sectors of the European economy, fromfinancial investment to varied business and entrepreneurialroles, from women artisans to women in the more traditionalshop-keeping and retail trades and the time-honored, domesticand prostitution services. Their scope covers a variety of countries,including Germany, England, The Netherlands, Sweden, Austria,Spain, and     

Learning teaching in the sustainability classroom

This article analyzes the experience of a particular sustainability learning classroom model, examining the classroom composition, structure, positioning, and atmosphere components in an experimental course on the topic of sustainable buildings. The course, called Angles on Green Building, offered as the second in a suite by the Learning City sustainability in higher education collaborative, experimented with content, which concerned the emerging practice and policy of green building, and with form, exploring the most appropriate pedagogical methods for the advancement of sustainability learning and action. The course took as its practical focus the green building industry in Vancouver, Canada, with an initial case study of the new Centre for Interactive Research on Sustainability (CIRS), a green building and research facility planned for completion in 2009. This article uses evidence drawn from the instructors, students and visiting professionals in the course, together a diverse and interdisciplinary group from four different higher education institutions in Vancouver. Our findings contain lessons about the careful attention needed for instructors to design, run and implement courses in sustainability topics that enable students from widely different backgrounds and levels of self-directedness to engage with, take responsibility for, and transform their behaviours in favour of sustainability.     

Gendered patterns in computing work in the late 1990s

Computing is one of the most growing industries offering many opportunities for employment and advancement. Furthermore it is one of the newest industries which comprises of mainly young firms and relatively freshly constituted forms of working practices. Using empirical work in the UK, this paper presents and asesses gendered patterns of work and employment in the computing sector whilst comparing it to other traditionally male-dominated sectors.     

Reconceptualizing professional service firm innovation capability: Scale development

Building on capability theory, this paper presents a reconceptualization of the innovation capability construct within a knowledge-intensive service context, specifically, professional service firms (PSFs). Employing a rigorous multi-stage scale development process we interviewed 37 participants and surveyed 463 respondents across a wide range of PSFs including lawyers, accountants, consulting engineers and management consultants. The results of exploratory and confirmatory factor analyses highlight the multi-dimensional nature of innovation capability within this context. Three dimensions were identified: client-focused, marketing-focused, and technology-focused innovation capability. We provide evidence of face validity, content validity, convergent and discriminant validity, nomological validity and reliability of our scale. Our scale offers a new way to measure innovation capability within PSFs and highlights the need to move beyond the narrow manufacturing mind-set focus of prior innovation research. Implications for theory and practice are discussed.     

ESTIMATION OF EFFECTIVE RISK REDUCION THROUGH IRRIGATION OF A PERENIAL CROP*

This paper outlines an approach to assessing the benefits from in vestment in the irrigation of tea stands in three areas of East Pakistan. Irrigation aflects both the establishment and productive life of the growing crop, and therefore the analysis includes a discounred assessment of the replacement decision, as well as an appraisal of the change in technology. Since the biological and weather eflects that determine annual and long-run productivity of the stand are stochastic variables, the evaluation is made using a simulation model in which these determinants are introduced as known discrete probabilities. Using this model an estimate may be made of rhe net gains to a tea estate of the risk reduction achieved by eliminating harmful crop moisture deficits.     

Accounting education: a cooperative learning strategy

This paper reveiews the experiential learning and learning-styles literature and applies it to accounting instruction. The authors show that the majority of Sophomore accounting students display a learning style which is inconsistent with traditional teaching methods. An experiential teaching approach is presented which utilizes a cooperative learning environment. This method resulted in improved student performance.