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61.
Marketing online banking services: The voice of the customer 总被引:1,自引:1,他引:0
US banks have invested heavily in developing online capabilities, with the expectation of migrating customers to the new cheaper delivery system. Results in the USA thus far have been mixed at best; market penetration is low and customer usage is sporadic, focusing mainly on simple tasks. This paper reports on the first of two studies conducted to investigate the reasons for the mediocre performance. A qualitative consumer study revealed significant differences in attitudes and opinions between early users and those that banks hope will adopt next. Most importantly, future prospects could be characterised as indifferent about online banking; many were not convinced about its benefits and the value it provides. While the potential to expand the market for online banking services exists, banks need to re-examine their marketing approach. 相似文献
62.
Differences between bank employees' perceptions towards implications of electronic banking in Greece
Konstantinos Lymberopoulos Ioannis E Chaniotakis 《Journal of Financial Services Marketing》2003,8(1):35-47
This paper aims to identify both the Greek branch and the central division employees' perceptions towards implications of electronic banking adoption and explore whether there are any differences between them. To this end, based on 14 potential implications recognised in the literature review, a questionnaire was designed and completed by 613 bank employees. The analysis showed that perceptions vary in relation to respondents' working position. Additionally, there are indications that the identified differences are greater if they are linked with the respondents' working experience and educational qualifications, as well as the size of the financial institution. In conclusion, the paper discusses the strategic implications of the findings. 相似文献
63.
非正式制度影响下的农村集市市场主体行为分析 总被引:1,自引:0,他引:1
农村集市在我国有着悠久的历史.它的产生和发展与农村社会赖以生存的传统文化和习俗等非正式制度有着不可忽视的联系。本文分析了小农思想和传统的家族观念等因素对农村集市市场主体交易场所选择的影响,并用进化博弈论的方法分析了有限理性前提下的农村集市上的销售者和购买者的互动.并得出了由此产生的进化稳定均衡点。强调了非正式制度对农村集市的重要作用。 相似文献
64.
国家助学贷款中信息不对称问题及其矫正 总被引:1,自引:0,他引:1
国家助学贷款工作的实施,为帮助贫困大学生顺利完成学业发挥着重要作用。但是由于助学贷款中的信息不对称所引起的逆向选择和道德风险问题使该项工作陷入了贷还两难的窘境。因此,必须通过建立完善的信用制度,健全法律法规,设计合理的还贷激励机制,构建风险分担体系,加大高校的工作投入,使助学贷款工作能够顺利实施,发挥更大的作用。 相似文献
65.
Jay Ginn 《Journal of Financial Services Marketing》2003,7(4):319-329
Present policy means that a private pension, unless it is substantial, may fail to bring financial gain in retirement due to means testing: the pensions poverty trap. This paper examines women's acquisition of private (occupational and personal) pensions and their risk of facing this trap. Because of the loosening link between marriage and motherhood, previous patterns of pension advantage according to marital status are shifting. The employment and pension impact of motherhood varies with socio-economic status but the pension prospects of the majority of women are poor. It is concluded that women's need for financial advice to avoid the pensions poverty trap is greater than men's. An improved basic pension, indexed to national income, would reduce the risk of mis-selling and restore confidence that saving for a pension is worthwhile. 相似文献
66.
The paper argues that although considerations such as industry consolidation, the role of lending and the effects of technology are still important in shaping the future of investment banking, sustainable competitive advantage necessitates that emphasis is also placed on thought leadership. This entails quite a radical change in terms of the way in which the industry approaches the problem of competition and requires emphasis on value creation for all the constituent parts of the industry: corporations, investors, the banks themselves and research departments. Accordingly, the paper provides a rationale for this change and provides inter alia a range of examples to illustrate how thought leadership could lead to a fundamental change in the future of the investment banking industry. 相似文献
67.
A play-the-winner-type urn design with reduced variability 总被引:1,自引:0,他引:1
Anastasia Ivanova 《Metrika》2003,58(1):1-13
We propose a new adaptive allocation rule, the drop-the-loser, that randomizes subjects in the course of a trial comparing
treatments with dichotomous outcomes. The rule tends to assign more patients to better treatments with the same limiting proportion
as the randomized play-the-winner rule. The new design has significantly less variable allocation proportion than the randomized
play-the-winner rule. Decrease in variability translates into a gain in statistical power. For some values of success probabilities
the drop-the-loser rule has a double advantage over conventional equal allocation in that it has better power and assigns
more subjects to the better treatment.
Acknowledgments. I thank Stephen Durham, the associate editor, and the referees for their helpful suggestions. 相似文献
68.
69.