Measures of brand attitude: Are cognitive structure approaches really needed?

Recent research on attitude toward the advertisement provides a theoretical base that questions the usefulness of multiattribute attitude measures. Arguments for global measures of brand attitude in affect-referral choice situations are presented. The two types of measures are tested as predictors of purchase intentions for ten supermarket brands. Global brand attitudes demonstrated greater predictive value for nine of the ten test brands.     

Tax impact in corporate social responsibility decisions and reporting

Tax effects of corporate social responsibility decisions should be incorporated into the various approaches for performing social audits or accounting for social performance. This paper identifies some special U.S. tax provisions which encourage corporate participations in social responsibilities. The Linowes' socio-economic accounting model is revised to show tax costs.     

Toward a service-oriented growth strategy

This article suggests that the linkage between industrial modernization and significant service sector employment gains has not been adequately considered and that such consideration might lead to a re-evaluation of the labour absorption argument which calls for more ‘appropriate’ technologies with higher labour intensity. This paper reviews the literature on labour absorption and appropriate technology. It then examines the experience of the service sector in both DCs and LDCs. The key relationships between the service sector and the economy are then developed, leading up to possible implications for LDC growth strategies.     

The cost of quality in existing housing: Estimates from an implicit markets model

Rosen's implicit markets approach is used to model and estimate the cost of improving the state of repair of rental housing in existing structures. Particular attention is devoted to potential errors in the measurement of state of repair and to the inconsistent estimates of supply and demand parameters implied by Rosen's original econometric technique. Cost estimates imply that improvements in low-income housing could be provided much less expensively in existing housing than by either public new construction or the Section 8 existing housing program.     

Some new historical evidence on the impact of affirmative action: Detroit, 1972

A sample of Detroit area firms in 1972 is used to determine the effects of affirmative action requirements and other firm characteristics on the recruitment and hiring of women and black men. The results suggest that affirmative action changed firm hiring practices with respect to black males. The unique data set also allows for a test of Becker’s well-known hypothesis that customer prejudice may influence the hiring of blacks or females.     

Local measured telephone service in the USA: A quantitative analysis

The USA has steadfastly held to a flat rate for local telephone service, whereas most other countries are characterized by a user-sensitive (measured service) system of pricing. Economic theory suggests some method of measured service pricing more accurately reflects the true costs of local service. This article seeks to determine how many US consumers could be induced to switch to measured service pricing, and using ordinary least squares, derives a model of the demand for measured service. The factors are identified that will induce the US population to move towards a measured service rate structure. The findings indicate that consumers are quite responsive to both relative price (between a local flat rate and a measured service rate) and advertising.     

The Financial Stakes in Due-On-Sale: The Case of California's State-Chartered Savings and Loans

On August 25, 1978 the California Supreme Court ruled that enforcement of due-on-sale clauses unduly restricts the right of homeowners to sell their homes. On June 28, 1982, the U.S. Supreme Court ruled that the Federal Home Loan Bank Board could permit due-on-sale enforcement because such enforcement was important to the financial stability of savings and loans. Both courts' decisions, though contrary in their effect on the clause, are based on the economic importance of the clause. Just how important is the clause? This paper calculates how much money the 1978 California decision (Wellenkamp) transferred from affected savings and loans to homebuyers. The yearly transfer by 1981 is estimated at between $58 and $170 million. For the lenders, this amounts to between a tenth and a quarter of total 1981 losses. For affected homebuyers, the savings average 25% of mortgage interest payments. On the basis of these calculations, both courts are correct about the importance of the clause.