Assessing Student Perceptions of Real Estate Careers

In selecting a career, students seek to maximize expected satisfaction. Expected satisfaction is a function of perceptions of the relative level of critical attributes possessed by a career area. This paper uses multidimensional scaling to produce a perceptual space to analyze the perceived similarities and dissimilarities of eight business career areas for a group of students and identify the attributes critical to these perceptions. With respect to those attributes most critical to perceptions, real estate careers were perceived as providing relatively high economic potential, low prestige, low entry difficulty and little career predictability. Information such as in this study provides a baseline for career counseling as well as eliminating possible distortions in perceptions of real estate careers.     

Spatial analysis of the U.S. lodging industry, 1963–1977

Data from the U.S. Department of Commerce Census of Business in 1963, 1972, and 1977 were compared on a state by state basis and by standard metropolitan statistical areas in order to analyze the spatial growth points of the U.S. lodging industry. The results point to major lodging growth areas in the Sunbelt states with central Florida, Las Vegas, Nevada and Hawaii as outstanding nodes of development. Metropolitan lodging growth has taken place in the Sunbelt cities with populations of 100,000 to one million, with above average growth in those cities located in the coastal zone.     

A model of brand awareness and brand attitude advertising strategies

A model is described that helps guide advertising strategy, based upon careful attention to brand awareness and brand attitude. In this model, an important distinction is drawn between recognition brand awareness and recall brand awareness. Brand attitude strategy is seen as reflecting an interaction between a potential consumer's involvement with the purchase decision and the underlying motivation to purchase. Applications of the model are discussed.     

Urban Politics as the Unfolding of Social Relations in Place: The Case of Sexually Transmitted Disease Investigation in Mid‐Twentieth‐Century Gay Seattle

Recent debates in urban politics stress the need to broaden conceptions of what counts as urban politics, as well as of where they take place. This means shifting attention to include more quotidian and prosaic social relations, including those taking place in spaces of civil society. We answer this call with a case study of the relations between an emerging gay male community in mid‐twentieth‐century Seattle, USA and the local public health department’s disease investigators (DIs). We focus on both the biopolitics and cultural politics of the investigation process, from the perspectives of both DIs and gay men. We point out certain tensions and paradoxes in these processes as a form of governmentality, and interpret them through a ‘noir’ cultural lens that is consistent with a notion of urban politics as the unfolding of social relations in place. We conclude by stressing how our findings and framework can augment urban political inquiry both intellectually and empirically.     

Statement of the Financial Economists Roundtable: Bank Capital as a Substitute for Prudential Regulation

The Financial CHOICE Act recently passed by the House proposes to create an “off‐ramp” that would allow banks to escape burdensome prudential regulation if the ratio of their equity capital to their total assets is 10% or more. The Financial Economists Roundtable supports this idea as a means of reducing regulatory costs, but believes some additional safeguards are needed. A capital ratio of 10% may not be high enough to discourage banks from excessive risk taking. A solution is to have two capital requirements for banks choosing the off‐ramp: one absolute (as proposed in the act) and one risk‐based. The FER believes that many banks will prefer this regime to the current burdensome prudential regulation, especially if regulators simplify the setting of risk weights and make them more rule‐based. Regulators setting minimum capital requirements should consider not only a bank’s stand‐alone risk, but also the systemic risk posed by banks, as well as the tendency of accounting measures of income and assets to overstate the economic value of banks’ equity capital. The Financial Choice Act would also eliminate useful elements of ongoing supervision and regulation, not all of which can be addressed by higher capital alone. Furthermore, to facilitate regulatory learning about risks, off‐ramped banks should continue to report the data that regulators use for stress tests, even if they are no longer subjected to the discipline of stress tests. Finally, the act is viewed as too permissive in its treatment of off‐ramped banks that get into trouble. To prevent gaming of regulation, FERC recommends that off‐ramped banks that subsequently fall below the minimum requirements should be required to raise new capital immediately.