Word-of-mouth rhetorics in social media talk

Although researchers and practitioners have access to a growing body of evidence on the effects of electronic word-of-mouth (eWOM) frequency and valence, a more detailed understanding of eWOM content is needed in order to better influence these social media-enabled conversations. Based on an ethnomethodological analysis of community conversations in a popular parenting online forum, we reveal that eWOM is a powerful social act in which consumers use a broad repertoire of eWOM rhetorical methods. The repertoire for advice-seeking talk includes five components: seeker's legitimacy, topic legitimacy, request formulation, solicitation of responders, and requested response framing. The repertoire for advice-giving includes four components: foundation of authority, advice framing, advice focus, and advice scheme. For each of these components in the two repertoires, we identify corresponding rhetorical methods that can be used in the conversation (over 30 methods in total). Preliminary evidence also suggests that rhetorical alignment between advice-seekers and givers drives effectiveness of eWOM advice. The proposed rhetorical framework has relevance and implication for the many areas where social media and marketing meet.     

江西省LED产业发展阶段与趋势分析——基于高新技术产业演进规律

文章基于高新技术产业发展阶段特征的分析,从产业内企业主体、融资模式、政府行为与产业组织形态四个方面,对江西省LED产业的发展阶段进行了定位和总结。结果表明：江西省LED产业正处于快速成长阶段,产业内垄断多于竞争,企业主体以创业者为主,融资方式以风险资本为主,省市政府予以鼓励与支持。在此分析的基础上,对江西省LED产业未来发展趋势进行了预测。     

Which type of tourism matters to the regional economic growth? The cases of Spain and Italy

Recently, the attention given to the importance of tourism in economic growth has significantly increased. However, research in this area mainly refers to international tourism and to the national level. This paper focuses on the influence of tourism on the economic growth of Spanish and Italian regions. Both international and domestic tourism are analysed and geographical location criteria are considered. Dynamic panel data techniques are applied. The results reveal that both international and domestic tourism have a significant and positive role for regional economic growth in Spain and Italy, although the pattern of these effects differs among different types of region. Copyright © 2008 John Wiley & Sons, Ltd.     

Product standardisation in the food service industry: post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food

In order to satisfy the Muslim market segment, many restaurant and fast food companies in Western countries have standardised their products by switching to halal. The purpose of this research is to discover the extent to which non-Muslim consumers in non-Muslim countries experience cognitive dissonance when they think about restaurants and fast food outlets having likely served them halal-produced food, and the extent to which these consumers intend to repurchase halal food. Data came from a total sample of 1097 non-Muslim consumers in Canada, Spain and the United Kingdom. The full model, with religious identity, ethnic identification and interest in animal welfare as antecedents of cognitive dissonance, explained 35% of the variance in consumers’ repurchase intentions. Our findings suggest that many non-Muslims do not have a particular issue with consuming halal food, but they may react negatively if they unintentionally consume halal food and perceive that they have been deprived of information, or worse still, deliberately deceived. The research makes a number of contributions to marketing knowledge with regard to the negative spillover effects that can result from faith-based product standardisation, and the influences of consumer interest in animal welfare and deprivation of product information on consumer behaviour.     

The role of private versus governmental venture capital in fostering job creation during the crisis

Small Business Economics - We analyze whether young entrepreneurial ventures backed by different types of venture capital firms, i.e., private (PVCs) vs. government-owned (GOVCs), experience higher...     

“Do You Use English in Your Daily Life?” Undergraduate Students’ Perceptions of Their Extramural Use of English

The aim of this research is to analyse the students’ perceptions about their extramural use of English, comparing undergraduates studying their degree in English (EMI) with those studying theirs in their native language (non-EMI) within a span of five academic years. Data collected from a Spanish University suggest that the students´s interest and perception of their possibilities of working abroad in English differ. Results also reveal key differences in the use of extramural English and suggest that exposure to reading books or watching English-language films will eventually contribute to the formation of global mindset in students. The trend of the importance of English during a five year span is also considered, for both strands of students. This study makes a contribution in the field of teaching in international business settings for high education institutions.     

Determinants of bank’s interest margin in the aftermath of the crisis: the effect of interest rates and the yield curve slope

Empirical Economics - This paper analyses the determinants of net interest margin, focusing on the impact of interest rates and the slope of the yield curve, using a broad panel of data from 32...     

A mixed-mode sensitive research on cannabis use and sexual addiction: improving self-reporting by means of indirect questioning techniques

In this article, we describe the methods employed and the results obtained from a mixed-mode “sensitive research” conducted in Spain to estimate certain aspects concerning patterns of cannabis consumption and sexual addiction among university students. Three different data-collection methods are considered and compared: direct questioning, randomized response technique and item sum technique. It is shown that posing direct questions to obtain sensitive data produces significantly lower estimates of the surveyed characteristics than do indirect questioning methods. From the analysis, it emerges that male students seem to be more affected by sex addiction than female students while for cannabis consumption there is no evidence of a predominant gender effect.     

CONTINUOUS PREFERENCE ORDERINGS REPRESENTABLE BY UTILITY FUNCTIONS

This paper surveys the conditions under which it is possible to represent a continuous preference ordering using utility functions. We start with a historical perspective on the notions of utility and preferences, continue by defining the mathematical concepts employed in this literature, and then list several key contributions to the topic of representability. These contributions concern both the preference orderings and the spaces where they are defined. For any continuous preference ordering, we show the need for separability and the sufficiency of connectedness and separability, or second countability, of the space where it is defined. We emphasize the need for separability by showing that in any nonseparable metric space, there are continuous preference orderings without utility representation. However, by reinforcing connectedness, we show that countably boundedness of the preference ordering is a necessary and sufficient condition for the existence of a (continuous) utility representation. Finally, we discuss the special case of strictly monotonic preferences.     

Interaction between crop insurance and technology adoption decisions: The case of wheat farmers in Chile

This paper examines relationships between crop insurance and input technology decisions among Chilean wheat farmers. Using nationwide farm‐level data, a bivariate probit model is estimated. We investigate the extent to which the adoption of production input technologies is associated with farmers’ participation in the insurance program. We find that relationships between insurance and technology decisions are significant only for family farmers. In particular, there is a negative relationship between participation in the insurance program and the adoption of modern irrigation. Interpretations based on the role of input technologies on insurance adoption and adverse selection behaviours are discussed.