As 2000 approaches: Millennial conjunctures and apocalyptic prophecy

The conjunctures in question are the approach of a new millennium and the likely sag of the economy into a long-wave (Kondratiev) trough as that millennium arrives. Will there be yet another wave of apocalyptic expectation? An answer is sought in the nature and extent of American prophecy belief and in historic associations between millennial surges and long-wave troughs.     

Reporting the cost of capacity

A recent innovation in management accounting is the practice of reporting unused capacity costs. This experimental study examines factors that affect when this practice improves decisions and when it impairs decisions. Reporting unused capacity costs uniformly leads experimental participants to cut unused capacity resources. Such cuts improve overall profitability when demand exhibits a negative trend. However, the cost savings from capacity reduction are more than offset by the increased opportunity cost of foregone demand when demand exhibits a positive trend. As such, this study suggests that explicit capacity cost reporting can be detrimental to growing companies.     

How advanced is the strategy paradigm? The role of particularism and universalism in shaping research outcomes

As the field of strategy reaches its 25th anniversary, we examine how far the field has progressed during that time. Both management and strategy research have been characterized as being in an early stage of development. We draw on Kuhn's ( 1996 ) paradigm development model, which posits a connection between a field's stage of maturity and research processes and outcomes, to assess the maturity of the strategy field. We conduct two studies. The first is a cross‐discipline comparison of productivity norms for university faculty. The second study examines longitudinal research outcomes for a sample of 945 strategy faculty. Our results indicate that strategy has the attributes of both an early stage and mature field: while overall research norms are low relative to other fields, they are driven far more by merit‐based than non‐merit factors. Copyright © 2005 John Wiley & Sons, Ltd.     

Enterprise Risk Management and the Cost of Capital

Enterprise risk management (ERM) is a process that manages all risks in an integrated, holistic fashion by controlling and coordinating any offsetting risks across the enterprise. This research investigates whether the adoption of the ERM approach affects firms' cost of equity capital. We restrict our analysis to the U.S. insurance industry to control for unobservable differences in business models and risk exposures across industries. We simultaneously model firms' adoption of ERM and the effect of ERM on the cost of capital. We find that ERM adoption significantly reduces firm's cost of capital. Our results suggest that cost of capital benefits are one answer to the question how ERM can create value.     

Promoting Tourism,Projecting Power: The Role of Television Commercials

This paper analyzes television commercials (TVCs) launched by Korea Tourism Organization (KTO) from 1999 to 2012. By repeating shots of traditional and Korean popular (k-pop) culture, high-tech machinery, and sportsmanship, it is fair to say that Korean tourism TVCs both reflected and fueled the fad a target audience has for Korea. Hence the commercials not only promoted tourism, they were also projecting national power in general and cultural power in particular. It is surmised that through power projection the TVCs intend to create a country halo effect so that the country’s products and services may enjoy an aspired added value.     

Reduced tillage and nitrogen effects on soil water dynamics and maize (Zea mays L.) yield under semi-arid conditions

Soil water and nutrients are critical drivers of crop production for smallholders of southern Africa. A three-year study was conducted to assess the effect of integrating single and double ploughing, ripping and planting basins with nitrogen fertilizer (0, 10 and 20?kg?N?ha^–1) on soil water dynamics and maize (Zea mays L.) yields. The experimental design was factorial with four tillage methods and three nitrogen levels as treatment factors. The study was conducted under semi-arid conditions of Zimbabwe. Tillage methods had similar soil water patterns in the profile and no tillage?×?N interaction effects were observed on soil water dynamics. Soil water penetrated deeper into the profile under ripper and basin methods than conventionally ploughed treatments. Nitrogen increased maize yields (14–96%) and rainwater-use efficiency (20–92%) regardless of tillage methods and growing season quality. However, more studies are required to explore complementary techniques that can improve rainwater capture and prolong soil water storage, and improve soil fertility.