An experimental assessment of alternative teaching approaches for introducing business ethics to undergraduate business students

This study employs a pretest-posttest experimental design to extend recent research pertaining to the effects of teaching business ethics material. Results on a variety of perceptual and attitudinal measures are compared across three groups of students — one which discussed the ethicality of brief business situations (the business scenario discussion approach), one which was given a more philosophically oriented lecture (the philosophical lecture approach), and a third group which received no specific lecture or discussion pertaining to business ethics. Results showed some significant differences across the three groups and demonstrated that for a single lecture, the method used to teach ethics can differentially impact ethical attitudes and perceptions. Various demographic and background variables did not moderate the relationship between the teaching method and the dependent variables, but the sex of the student was strongly associated with the ethical attitude and perception measures. Scot Burton is Assistant Professor of Marketing at Louisiana State University. His research has appeared in the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Marketing, among others. Mark. W. Johnston is Assistant Professor of Marketing at Louisianna State University. His research has been published in journals such as the Journal of Marketing Research, the Journal of Applied Psychology, and the Journal of Business Research. Elizabeth J. Wilson is Assistant Professor of Marketing at Louisiana State University. Her research has been published in the Journal of Advertising Research and Industrial Marketing Management.     

Local assimilation of an enterprise system: Situated learning by means of familiarity pockets

Once a new information system is introduced to the workplace, individuals confront it and struggle to make sense of it. Over time, it must be somehow learned and assimilated into everyday work practices. Enterprise systems, because they are complex and integrate work across functions and distance, pose special challenges to learning at the firm's periphery, where local users are distanced from both the centralized system and others elsewhere, and where a community of learning may be thin or lacking. The present study, using direct observations and interviews at a bank in which a new CRM system was introduced across small regional branch offices, explicates the local learning process. Findings suggest that in assimilating the system, bank representatives created familiarity pockets within which they routinely worked with it and outside of which they competently ignored it. Even within familiarity pockets, routine use of the system, while skilled, masked much that was not known by the bank reps. In short, in local assimilation of enterprise systems, knowing in practice may be constituted as much from what can be competently and routinely ignored by users, as from any deep knowledge of the system itself.     

Marketing for Public Organizations

The role of marketing for public organizations has received limited attention in the academic or management literature.     

Creative Rebellion and Moral Efficiency as Elements of Managerial Ideology

It is a supreme irony that given the requirement for rebellious creativity, organizations discourage individuality. Accordingly, these cases of creative rebellion contain the seeds of a more informed criticism of the dominant management paradigm. The conventional notion of efficiency is questioned. The concept of moral efficiency is explained. The cases examined describe and analyze: (1) Refusal to concur with the findings of an aircraft accident report that covers up senior officer management weakness. (2) Falsification of data in order to overcome the dysfunctional impact of a management information system. A deconstruction of these stories suggests theoretical as well as practical tension between the dominant normative management paradigm and the manner in which an innovative perspective of individual ethics pushes toward adaptive solutions to problems that cannot be solved by orthodoxy.     

New Paradigms in Stock Market Indexing

Considerable recent interest has been shown in a new set of stock‐market indices that are weighted by fundamental factors such as sales, earnings, dividends or book values, rather than by capitalization. In this paper, we analyze the performance of Fundamental Indexing? (“FI”). First, we show that the source of FI's recent excellent performance is not from its ability to systematically arbitrage mispricing in a noisy market but from increasing the portfolio's exposure to stocks with low price‐to‐book values and with small capitalizations. We find that FI does not produce a positive alpha when its excess returns are explained by the Fama‐French three‐factor model of CAPM beta, the value premium and the size premium. Second, we show that it is possible to construct a portfolio of exchange‐traded funds with similar factor loadings that can replicate, and sometimes, even outperform FI. However, we caution investors not to expect consistent outperformance from portfolios tilted towards value and small‐cap stocks. Historical data shows evidence of mean reversion in the performance of such strategies.     

Hugging Trees: Claiming de Facto Property Rights by Blockading Resource Use

This paper explores conflicts between two groups,the industry and theenvironmentalists, over whether an indivisible resource (e.g., an ancient tree) should be harvested or preserved. In a complete information war ofattrition the environmentalists' willingness to blockade harvest attemptsmay control resource use as effectively as if they held property rights. Optimal government intervention will override this ability for somebenefit/cost combinations but may augment it for other combinations.Introducing uncertainty about the environmentalists' benefits results inextended disputes and consequent lack of efficiency. Governmentintervention for welfare reasons generally reduces these efficiencylosses.     

Taylor rules, McCallum rules and the term structure of interest rates

Recent empirical research shows that a reasonable characterization of federal-funds-rate targeting behavior is that the change in the target rate depends on the maturity structure of interest rates and exhibits little dependence on lagged target rates. See, for example, Cochrane and Piazzesi [2002. The Fed and interest rates—a high-frequency identification. American Economic Review 92, 90-95.]. The result echoes the policy rule used by McCallum [1994a. Monetary policy and the term structure of interest rates. NBER Working Paper No. 4938.] to rationalize the empirical failure of the ‘expectations hypothesis’ applied to the term structure of interest rates. That is, rather than forward rates acting as unbiased predictors of future short rates, the historical evidence suggests that the correlation between forward rates and future short rates is surprisingly low. McCallum showed that a desire by the monetary authority to adjust short rates in response to exogenous shocks to the term premiums imbedded in long rates (i.e. “yield-curve smoothing”), along with a desire for smoothing interest rates across time, can generate term structures that account for the puzzling regression results of Fama and Bliss [1987. The information in long-maturity forward rates. The American Economic Review 77, 680-392.]. McCallum also clearly pointed out that this reduced-form approach to the policy rule, although naturally forward looking, needed to be studied further in the context of other response functions such as the now standard Taylor [1993. Discretion versus policy rules in practice. Carnegie-Rochester Conference Series on Public Policy 39, 195-214.] Rule. We explore both the robustness of McCallum's result to endogenous models of the term premium and also its connections to the Taylor Rule. We model the term premium endogenously using two different models in the class of affine term-structure models studied in Duffie and Kan [1996. A yield-factor model of interest rates. Mathematical Finance 57, 405-443.]: a stochastic volatility model and a stochastic price-of-risk model. We then solve for equilibrium term structures in environments in which interest rate targeting follows a rule such as the one suggested by McCallum (i.e., the “McCallum Rule”). We demonstrate that McCallum's original result generalizes in a natural way to this broader class of models. To understand the connection to the Taylor Rule, we then consider two structural macroeconomic models which have reduced forms that correspond to the two affine models and provide a macroeconomic interpretation of abstract state variables (as in Ang and Piazzessi [2003. A no-arbitrage vector autoregression of term structure dynamics with macroeconomic and latent variables. Journal of Monetary Economics 50, 745-787.]). Moreover, such structural models allow us to interpret the parameters of the term-structure model in terms of the parameters governing preferences, technologies, and policy rules. We show how a monetary policy rule will manifest itself in the equilibrium asset-pricing kernel and, hence, the equilibrium term structure. We then show how this policy can be implemented with an interest-rate targeting rule. This provides us with a set of restrictions under which the Taylor and McCallum Rules are equivalent in the sense if implementing the same monetary policy. We conclude with some numerical examples that explore the quantitative link between these two models of monetary policy.     

Reducing business complexity with toys

Education is an enabler of change, but it needs to be delivered in a manner that really increases individual talent, skills, and abilities to think "outside the box."     

Deficits,money and inflation

This paper examines the interrelationships between monetary and fiscal policy. Specifically, it seeks to determine whether Government budget deficits influence monetary growth. Using a money supply model originally developed by Barro, we find that deficits have had a significant impact on the growth of the U.S. money supply throughout most of the period since 1961. Such a relationship need not always hold. It depends on whether government deficits place upward pressure on interest rates and whether the central bank monetizes the debt in an effort to stabilize interest rates.