Life after death? Analyzing post-defection consumer brand equity

The industry literature is full of the idea of winning back lapsed customers. Yet marketing practitioners and academics know very little about what happens to customers after they stop buying the brand. This research investigates the brand equity of lapsed customers of five major financial institutions. The analysis compares the propensity for positive and/or negative brand associations, overall brand evaluation, and the propensity to consider the brand in the future across the main segments of lapsed customers. The results show that the group of lapsed customers is not homogenous, but consists of distinct segments. Customers who defected for different reasons also differ in their post-defection brand equity. The paper concludes with implications for winback strategies for lapsed customers and brand equity measurement and management.     

Industry equilibrium with random exit or default

An industry consisting of a large number of small price taking firms subject to idiosyncratic productivity shocks is considered. At the moment of entry, a firm takes on debt. We show that in a competitive equilibrium, some firms exit and pay out their debt while others choose to default. The outcome depends on the realization of firm‐specific shocks. The paper demonstrates that if the firms self‐select between exit with debt repayment and default, then the default region is disconnected from the exit region. The methodological contribution of the paper is the analytical characterization of the long‐run equilibrium for two scenarios of the initial distribution of productivity shocks. We consider two public policy mechanisms—contract enforcement and creditor protection. Our policy recommendation is that regulators need to reduce the contract enforcement if they want to decrease the long‐run default rate.     

Capacity management for hospitality and tourism: A review of current approaches

In this article we provide a review of current capacity management approaches applicable to hospitality and tourism enterprises. While many of the traditional methodologies involve closed-form analytical calculations, newer methods have been developed that address more complex problems. These more recent methods include the creative use of mixed models such as those that integrate visitor-preference and operations-research models, linear programming, and simulation models. We consider the full range of methodologies, the advantages and disadvantages, and potential applications to both physical and human capacity estimation. We highlight the ways that various leisure industries can benefit from different approaches to capacity management.     

Computer-assisted analysis of public discourse: a case study of the precautionary principle in the US and UK press

Content analysis of newspaper publications has become a major scientific method of the analysis of public discourse. Within the framework of content analysis, we suggest a computer-assisted method to extract the most important topics of this discourse in an objective, quantifiable manner. The method combines frequency and proximity analysis of the text population, selection of the key words, text modification based on a key word dictionary, factor analysis of the modified text population, and factor interpretation. We illustrate the concept by applying the method to study the major topics discussed in the US and UK prestige press that relate to the precautionary principle. Precautionary principle is a concept of preventing environmental damage under scientific uncertainty. The analysis demonstrates the difference between the major topics of the precautionary principle discussion in the US and UK press. In the US, it revolves around an emphasis on the action on global warming, international trade on genetically modified food, environment pollution, the risks of new technologies, and cost-benefit analysis (CBA). In the UK, the major discussion topics include threats to agriculture and farmers, climate change economics, national and EU regulations, and commercial fishing. Other discussion topics, such as health and pollution, water safety regulations, meat safety and trade, and GMO regulations are shared between the countries. The US sample demonstrates more negative views towards the precautionary principle, which is presented as a threat to the US economic interests.     

A trait-based model of the potential demand for a genetically engineered food crop in a developing economy

We predict the potential demand of smallholder farmers for genetically transformed varieties of a food crop, the cooking banana of the East African highlands. Farmer demand for planting material is derived in an agricultural household model that accounts for variety traits and missing markets. The demand for candidate host varieties is predicted using a Zero‐Inflated Poisson (ZIP) regression system. The fitted model is used to illustrate the sensitivity of farmer demand for improved planting material to (a) investments in research and development, represented by the effectiveness of gene insertion and expression, and (b) other public investments in education, extension, and market infrastructure that support diffusion. By comparing the characteristics of agricultural households we demonstrate that the choice of host variety can have social consequences, favoring one rural population compared with another. Clients for transgenic banana planting material are likely to be poorer, subsistence‐oriented farmers in areas greatly affected by biotic constraints. A model of this type might be useful in assessing the investments needed to support the systematic dissemination of improved planting material. The approach can be generalized to other crop biotechnologies for smallholder farming systems, particularly in developing economies.     

On the choice of measures of reliability and validity in the content-analysis of texts

The paper discusses several reliability measures: Scott’s pi, Krippendorff’s alpha, free marginal adjustment (Bennett, Alpert and Goldstein’s \(S\) ), Cohen’s kappa, and Perreault and Leigh’s \(I\) and the assumptions on which they are based. It is suggested that correlation coefficients between, on one hand, the distribution of qualitative codes and, on the other hand, word co-occurrences and the distribution of the categories identified with the help of the dictionary based on substitution complement the other reliability measures. The paper shows that the choice of the reliability measure depends on the format of the text (stylistic versus rhetorical) and the type of reading (comprehension versus interpretation). Namely, Cohen’s kappa and Bennett, Alpert and Goldstein’s \(S\) emerge as reliability measures particularly suited for perspectival reading of rhetorical texts. Outcomes of the content analysis of 57 texts performed by four coders with the help of computer program QDA Miner inform the analysis.     

A hedonic approach to estimating the supply of variety attributes of a subsistence crop

The article extends the household hedonic model by estimating a supply function for variety attributes of a subsistence crop in a developing economy. The model is applied to bananas in Uganda, making use of disaggregated data on variety‐specific farm‐gate banana bunch prices and attributes, while accounting for the semisubsistence nature of banana‐producing households. The article is motivated by the need to understand the attribute trade‐offs made by farmers at the farm gate in light of targeted variety improvement efforts and their impact on banana markets. Whether variety improvement will pay off at the market level requires a more detailed examination of the relative worth of banana attributes within the structure of consumer preferences and production technologies related to bananas in Uganda. The results confirm the importance of consumption and production attributes in selling behavior. Quality and bunch size are found to be complements at the farm gate. Banana bunches that capture a premium at the market will be those that provide bundles of desirable consumption and production attributes simultaneously. By revealing important price–attribute relationships, the findings provide guidance for crop improvement efforts and diversification choices, while taking into account implicit market signals for output attributes.     

Stochastic convergence in per capita energy consumption and its catch-up rate: evidence from 26 African countries

Using annual data from 1971 to 2014, we examine stochastic conditional convergence in per capita energy consumption for 26 low income, lower middle-income and upper-middle-income African countries. To do so, we use panel unit root tests that allow for cross-sectional dependence and structural breaks as well as the recently developed univariate Residual Augmented Least Squares-Lagrange multiplier (RALS-LM) unit root test with structural breaks. Although for most countries our evidence suggests stochastic conditional convergence, we find divergence for four countries including DR Congo, Senegal, Egypt and Botswana. Consistent with the neoclassical growth models we also examine the catch-up rate between energy consumption levels of African economies and that one of China and investigate its convergence properties. As African economies continue to grow, regional energy consumption disparity narrows, African energy consumption levels will catch up to the ones in China.     

CEO network centrality and corporate cash holdings

Review of Quantitative Finance and Accounting - The social network centrality of Chief Executive Officers (CEOs) has received tremendous attention in recent research. This study examines how CEO...     

Retraction Note: Analyzing of innovations influence on economic growth by fuzzy system

Quality & Quantity - The Editor-in-Chief has retracted this article (Mladenovi? et al. 2017) because validity of the content of this article cannot be verified. This article showed...