Konsumentenanimosität: State of the Art und Entwicklung eines kontextsensitiven Erklärungsansatzes

Research on consumer animosity indicates that consumers reject products because they hold hostile attitudes towards the products’ country of origin. As companies operating in foreign markets are facing serious challenges, marketing research has focused on the mechanisms by which animosity influences consumer perception and behavior. The present article reviews 44 relevant empirical studies to illustrate antecedents, moderators, and behavioral consequences of the animosity effect. The analysis reveals a lack of a sound theoretical foundation and it shows that prior studies disregard social influences. To overcome this gap, the present article develops a theory-driven model which suggests that the social animosity context interacts with feelings of animosity at an individual level. Based on this new approach, directions for future research and managerial implication are discussed.     

Steuerflucht und Steueroasen

The current debate on tax planning has to distinguish between tax evasion and aggressive tax planning. While tax evasion is illegal and requires the enhanced exchange of information, measures against aggressive tax planning seem to be very complex and complicated. Tax havens’ benefits from tax haven activities are inversely related to the intensity of competition among tax havens. Once the set of tax havens narrows, each havens’ share of the business increases and its margins go up. This competition aspect makes initial successes easy but final success very difficult. Nevertheless, some authors argue that action against tax flight is inevitable. As tax flight is a multilateral phenomenon, coordinated initiatives by country groups appear particularly promising. Here the EU should be in the vanguard. Only automatic information exchange generates the transparency and leeway needed to eliminate income tax evasion and to permit countries to devise tax codes at their own discretion. Despite the European trend towards lower corporate taxes, an empirical analysis shows that German multinationals have increased their tax haven activities. Recent research suggests that this development might be explained by the increased usage of anti-tax avoidance measures by high-tax countries. The substitutive nature of different tax-avoidance schemes indicates that only a coordinated closing of loopholes for profit shifting would reduce the demand for tax-haven operations significantly.     

Effects of agri-environment schemes on farm-level eco-efficiency measures: Empirical evidence from EU countries

The European Union (EU) budget allocated to agri-environmental schemes (AES) has increased consistently over the past 20 years. European citizens should expect effective spending of these public funds, so investigation of the effects of these schemes on both environmental benefits and farm efficiency is warranted. We examine the effects of European agri-environmental schemes on farm-level eco-efficiency. Our analysis combines data envelopment analysis and impact assessment methods to evaluate the impact of scheme payments on eco-efficiency measures. Our results suggest that there is considerable scope for eco-efficiency improvements, both for dairy and crop production. Results also show that the average change in eco-efficiency scores does not vary significantly between AES participants and non-participants, which questions the effectiveness of present AES.