The effects of social TV on television advertising effectiveness

Social TV is the use of communication devices to connect with family and friends watching other TV screens. Plausible arguments suggest both positive and negative effects of social TV viewing on ad-effectiveness. This study contributes by providing evidence for the direction of social TV's effects. The results of a controlled laboratory experiment suggest that the benefits of social TV, principally its association with live TV and therefore less ad-avoidance, come at the cost of negative distraction effects. Like normal coviewing, social TV viewing distracts from ad-processing, reducing unaided recall and brand attitude favorability, compared to individual (solus) viewing. However, social TV messaging about ads improved brand attitude. Perceived creativity increased the likelihood of ad-related messaging. Social TV also has an additional source of distraction, multitasking, but in this study, multitasking did not further reduce ad-effectiveness compared to coviewing. The paper concludes with implications for advertisers and future research.     

An other view of integral futures: De/reconstructing the IF brand

This paper points to some limitations of the narrow version of integral futures (IF) as represented in the recent special issue of Futures (2008, vol. 40, issue 2). I also propose several ways that the IF brand could be refreshed through a broader and deeper approach to integral futures by way of a scholarly engagement with other kindred discourses. The main focus of this paper is to open out beyond the “myth-of-the-given” in relation to the notion of integral and in this way broaden and deepen possibilities for integral futures.     

International Labor Mobility,Redistribution, and Domestic Political Liberalization

Do international labor flows influence the prospects for democratization both in the countries that export their excess workers and in the countries that import them? This paper argues that emigration should have a positive effect on political liberalization in net source countries because it decreases the amount of redistribution that would occur in a more democratic regime. Conversely, immigration should have a negative effect on political liberalization in net destination countries through the same causal channel: by increasing the amount of redistribution that would occur in a more democratic regime. South Korea and Singapore are considered as illustrative examples, and the paper provides statistical evidence to support the hypothesis that emigration (immigration) has been positively (negatively) related to future political liberalization.     

Postformal priorities for postnormal times: A rejoinder to Ziauddin Sardar

This essay is a postformal rejoinder to Ziauddin Sardar's Welcome to Postnormal Times. I have no quarrel with Sardar's conclusion that these times are postnormal, nor do I disagree with many of his observations, but our standpoints regarding implications are somewhat contradictory. Paradoxically, rather than jump into an old paradigm form of debate with Sardar's interpretations of postnormalcy, this rejoinder is a playful postformal response. I celebrate our complementary views as expressions of the complex truths of multiperspectivality. First I question the meaning of normal and postnormal in the context of such notions as “the pathology of normalcy.” Secondly I begin to explore the postnormal circumstances from a postformal perspective. This involves discussion of notions of progress, development, evolution and co-evolution from different points of view as an opener to coming to terms with complexity. I then explore how concepts such as complexity and paradox can be understood as paths to wisdom; how active imagination can be engaged in the service of life; and how engaged imagination can unfold new normative narratives of alternative futures. Such imaginaries of hope are vital for the wellbeing of young people. The essay closes with a call to embrace the richness of complexity and play with—rather than fear—the paradox of planetary pluralism.     

U.S. Auditors' Perceptions of the PCAOB Inspection Process: A Behavioral Examination

This study examines U.S. auditors' observations of the PCAOB inspection process, and its impact on their work, in order to understand the current U.S. regulatory audit climate. Using 20 interviews with experienced auditors, we consider behavioral factors (e.g., perceived power of and trust in the PCAOB) that can impact the level and form of auditor compliance according to theory from the slippery slope framework on audit regulation (Kirchler et al. 2008; Dowling et al. 2018). Our participants described an audit climate with a powerful regulator. They reported that their desire to receive “clean” inspection reports has had a substantial impact on audit procedures and quality control. However, our participants do not appear to have high trust in the PCAOB, as they questioned aspects of the inspection process and its expectations. Accordingly, we conclude that U.S. public company auditors operate in an antagonistic environment in which auditors perceive the PCAOB has high coercive power. In other words, they comply due to fear of enforcement rather than agreement with the PCAOB's views on audit quality. Some auditors also indicated that they consider both the costs and benefits of compliance. Theoretical intuition implies that any future increases to perceived costs relative to perceived benefits of compliance could ultimately decrease the PCAOB's coercive power and reduce U.S. auditor compliance. Our findings have implications for regulators and researchers interested in understanding behavioral factors that may influence regulatory compliance.     

An Empirical Analysis of Triple Bottom-Line Reporting and its Determinants: Evidence from the United States and Japan

This paper investigates triple bottom‐line (TBL) disclosures of 50 of the largest US and Japanese companies. Twenty disclosure criteria were developed for each of the TBL disclosure areas: economic, social, and environmental. Disclosure information was examined in annual reports, stand‐alone reports, and special website reports. Regression analysis was used to examine empirically the determinants of TBL disclosure practice. Our results indicate that, for total TBL disclosure (combining economic, social, and environmental categories), the extent of reporting is higher for firms with larger size, lower profitability, lower liquidity, and for firms with membership in the manufacturing industry. Further analysis indicates that the results for the total TBL disclosure are primarily driven by non‐economic disclosures. We also find that the extent of overall TBL reporting is higher for Japanese firms, with environmental disclosure being the key driver. This result could be attributed to the differences in national cultures, the regulatory environment, and other institutional factors between the United States and Japan.     

Spontaneous visualization and concept evaluation

This paper proposes that customers often respond to brand extension concepts by visualizing the product. We call this process spontaneous visualization and suggest that it precedes concept evaluations. In two studies, we show that spontaneous visualization is enhanced by the fit between the parent brand and the extension category and by the ease with which the product category can be imagined. The appeal of the visualized image in turn determines whether visualization enhances or decreases concept evaluations. In addition, we find a stronger link between product evaluations and delayed choice when evaluations are based on visualization; evaluations based on visualization hence appear to be more “valid” in the sense of predicting subsequent behavior. Implications of these findings and ideas for future research are discussed.

Britain and Brexit: A forecast of the future of employment protection during corporate insolvency

Brexit has produced a lot of uncertainties in the UK, not the least of which are the future of protections that have been derived from EU social policy Directives. Arguably, the UK's membership in the EU has pushed it further into a socially liberal and protective framework that it might not have adopted had it remained outside of the EU's sphere of influence. The question now is what direction the UK will take with regard to both the rescue culture and the social protections, both of which have been highly influenced by EU law and policy. The UK has ever been the “odd man out” in the EU, springing as it does from a significantly different legal origin than the Franco/German model at the heart of the EU. Examining the developmental path of other common law jurisdictions (America, Canada, and Australia) whose legal systems are derived from the British may be instructive in relation to the direction the UK might have taken had it not joined the EU, with a particular focus on the employment protections derived from the EU which are often applicable during insolvency and rescue procedures. An analysis of this counterfactual position may then also provide a clue or forecast as to the direction that the UK may take following Brexit.     

What does it mean to find the face of the franchise? Physical attractiveness and the evaluation of athletic performance

We show that attractiveness, as measured by facial symmetry, leads to greater rewards in professional sports. National Football League quarterbacks who are more attractive are paid greater salaries and this premium persists after controlling for player performance.