中国石化企业国际化经营中的问题与对策

文中阐述了全球化经济时代我国石化企业在国际化经营中的现状.对我国石化企业国际化经营中的问题进行了分析,结合国际形势.提出了适合我国石化企业国际化经营的对策.     

上市公司会计造假原因分析及对策

随着我国证券市场的建立和发展，在巨额利益驱动下，上市公司、中介机构为了自身利益最大化，不择手段进行会计造假，严重侵害了广大投资者的合法权益，阻碍了证券市场的健康发展。对会计造假现象的原因进行深入透彻的分析，从而找到相应的对策，对促进我国证券市场的健康发展，保障广大投资者的合法权益具有重要意义。     

中国的工业改革与效率变化-方法、数据、文献和现有的结果

全要素生产率是理解经济增长的方式和结构的重要指标之一,中国的工业改革正好为经济学家关注和考察不同所有制的企业形式以及改革政策对生产率变动的不同影响提供了丰富的经验基础。在1978年开始的旨在向市场经济转型的中国经济体制改革正在彻底地改变着它的工业部门面临的市场结构和工业组织,并不断造就着一个与世界经济更加融合的制造业部门。新的和更有竞争力的工业部门在竞争中不断获得了高速增长和扩张的机会,使得中国工业部门的生产率改善主要依赖着非国有企业的成长和它的活力。中国工业改革的成就不是挽救了国有企业,而是收缩了国有企业部门的"战线",诱致了一个非国有的新兴工业部门的崛起。     

企业如何打好"联合促销"牌

“联合促销”作为一种新的促销方式，逐渐被企业广泛采用并被普遍接受。联合促销的目的是根据不同产品的特点、功用、目标人群，选定合适的联合对象，达到销售数量、利润最大化。本文通过对不同类型的联合促销进行研究，分析其利弊，对合理利用这一促销形式提出了相应的建议。     

Recall and recognition effects of brand name imagery

The strategic marketing decision regarding the selection of a brand name has long been an area neglected by academic researchers. This study attempts to apply psychological theory to this important strategic decision area. Specifically, the applicability of a dual-coding theory of memory to brand name recall/recognition is tested in an experimental setting. Results indicate, on average, a significant one hour and two day recall/recognition advantage of high imagery over low imagery brand names across a variety of product categories.     

互联网下会计电算化内部控制研究

实施网络会计给企业带来利益的同时也给企业内部控制带来新问题 ,建立适应互联网环境的内部控制 ,其措施应基于企业内部网络和外部网络两大方面来进行。     

频率不受运放参数影响的文氏桥振荡器

本文介绍一组（12个）新的正弦振荡器，这组振荡器使用两个运算放大器，其振荡频率不受单极点有源元件增益带宽之积的影响。这种特性是由本文所介绍的电路结构取得的，即不需要调节。     

The Lowry Model Revisited: Incorporating a Multizonal Input-Output Model into an Urban Land Use Allocation Model

This paper formulates a new generation of Lowry-style models that combine a multizonal input-output model and an urban land use allocation model. Three different types of models are proposed: 1) an unconstrained model, 2) a primal of a linear programming approach that includes land supply constraints, and 3) a modified dual of the linear programming approach that allocates land based on additional conditions of economic efficiency. The modified dual formulation improves upon the limitations of Lowry models and their derivatives. First, the proposed model has sound theoretical underpinnings that incorporate the production theory of input-output models and the behavioral theory of optimization models. Second, the proposed model allocates land on the basis of economic efficiency by imposing a procedure that equalizes shadow prices. And third, the proposed model is an optimization model that fully accounts for the spatial and sectoral relationships of multiplier effects determining land use demand.     

Focusing the fuzzy front–end in new product development

Effectively managing the 'upfront or fuzzy front–end' (FFE) of the product development process is one of the most important, difficult challenges facing innovation managers. In this paper, we define the FFE as the period between when an opportunity is first considered and when an idea is judged ready for development. We classify the outcomes of the FFE into product definition, time, and people dimensions. We suggest several strategies to manage the FFE by assigning a FFE manager or team; by providing organizational support for FFE activities; by understanding the sources of FFE ambiguity; by building an information system; and by developing relationships with supporters, partners, and alliances.     

Initial Margin Requirements, Volatility, and the Individual Investor: Insights from Japan

Initial margin requirements represent: (1) a cost impediment to the wealth constrained investor and (2) a potential way of mitigating excessive volatility. However, prior empirical research finds that margins are not an effective tool in reducing volatility. We consider the possibility that margins primarily affect certain stocks and investors. Specifically, we test whether margins affect individuals who, as a group, we believe to be the investors most affected when margin requirements change. Our initial empirical tests, however, do not support this contention.