Functional brand qualities and perceived value: The mediating role of brand experience and brand personality

Brand experience and brand personality have become two important theoretical constructs in the branding literature. However, research on the antecedents of these two constructs has been focused on intangible brand characteristics and qualities, underestimating the role of functional features. This study aims to overcome this gap by postulating that two key functional brand qualities, quality and innovativeness, help shape brand experience and personality, which, we ultimately predict, contribute to perceived value. Investments in quality and innovation have grown substantially, but how they materialize in benefits for customers and firms remains unclear. Accordingly, this study provides insights into how firms can engender the characteristics of their offer to build brands that are perceived by consumers as generating a valued brand experience and personality. The results from two samples provide broad support to the proposed model. Both brand quality and innovativeness contribute to brand experience and personality. Moreover, we observe that both brand experience and personality relate to perceived value. Finally, we also determined that brand personality and experience partially mediate the relationship between brand innovativeness and quality and perceived value. Hence, these results provide relevant implications for both theory and the practice of brand management.     

Effect of Management Practices on Actual ICT Application in Kenyan Hotels: A PLS-SEM Approach

Advances in information communication technology (ICT) has seen many hotels invest huge sums of money in ICTs to enhance their performance. However, this has never been the case for most hotels in economically developing countries due to poor ICT implementation. This study sought to establish how ICT-related management practices influence actual ICT application by hotels in Kenya. A total of 194 hotel managers drawn from 36 hotels were surveyed. The data collected was analyzed quantitatively. The outcomes show that though operational management and human resource management practices significantly predict actual ICT application, HRM practices have the biggest effect in explaining the variance in actual ICT application. The study finding offer insights to best management practices and how they influence actual ICT use in hotels.     

How images about emerging economies influence the willingness to accept expatriate assignments

Countries’ image is a multifaceted construct. Its symbolic dimensions have shown to play an important role both on consumer behavior and on the attraction that organizations can have during the recruitment process. This paper offers a comprehensive model of international mobility decisions encompassing the antecedents and consequences of perceptions about emerging economies, proposing that country image depends on individuals’ background and social identities. In this context, countries’ evaluations can play a major role on influencing the willingness to accept expatriate job offers. We used a within-subject design asking for opinions about hypothetical job offers on six particular host countries: Algeria, Democratic Republic of Congo, Argentina, Chile, Angola and Mozambique. Survey results from more than 500 engineers, (125 French nationals, 121 Spanish and 131 Portuguese, with the remaining 138 coming from 42 different countries, yet working in 1 of the 3 above-mentioned European countries), evidence, that language proficiency influences the evaluation of specific expatriate locations. Our results also convey the critical role of the perceived level of safety and cultural attraction in predicting the willingness to accept expatriate job offers. We conclude by discussing the theoretical and practical implications for human resource management.     

Tourism and cultural revival

Cultural change is a recurrent concern in tourism anthropology studies. Host societies frequently remodel their culture following the creation of a tourist resort. But, that does not necessarily imply an acculturating process, since what actually takes place is pragmatic cultural production work in response to the touristic demands that offer consolidated economic alternatives and livelihood. As for the Pataxó Indians of Porto Seguro of Brazil, they have sponsored a “cultural revival” process. In other words, they have generated the traditions that start being exhibited commercially in arenas where the prospect of emergent ethnic tourism is perceived.     

Financial stability reviews: A first empirical analysis

Between 1996 and 2005 the number of central banks that publish a financial stability review (FSR) increased from 1 to 40. A FSR may contribute to financial stability, increase accountability of authorities responsible for financial stability, and strengthen co-operation between the various authorities. The occurrence of a banking crisis in the past, income per capita, and European Union membership increase the likelihood that a FSR is published. The content of FSRs differs widely; on average only 33% of the indicators as suggested by the IMF is actually published. The amount of information provided seems unrelated to the health of the banking system.     

Investor relations,reputational bonding,and corporate governance: The case of Royal Ahold

Royal Ahold (Koninklijke Ahold NV) was one of the major success stories in the 1990s and is one of the major failures, suffering a complete meltdown, in 2003. We investigate the strategy, investor relations, accounting transparency and corporate governance of Ahold; these elements jointly drive the firm’s performance over the past decade. Investor relations and its implications are an important but under researched aspect of the market’s belief formation process. For Ahold, investor relations is an important component of reputational bonding [Siegel, J., 2005. Can foreign firms bond themselves effectively by renting US securities laws? Journal of Financial Economics 75, 319–359]. Our clinical study documents investor relations’ influence on investor expectations. We then provide an in-depth analysis of the strategy, accounting transparency and corporate governance that lead to Ahold’s downfall. We provide insights and implications into these relationships that present theory and empirical studies have not fully addressed.     

PIOUS LIES: THE JUSTIFICATION OF STATES AND WELFARE STATES

Institutions, customs, laws are often, and sometimes implausibly, credited with efficiency. They serve a good purpose and if they had not arisen, we would have invented them. The claim is reassuring, though it may be no more than a pious lie. The creation of the state by social contract, and the adoption of supposedly rational customs by primitive peoples, serve as examples. Interpreting the welfare state as a mutual insurance scheme from which all can expect to profit is a classic of the kind.     

Has Distance Died? Evidence from a Panel Gravity Model

The estimated coefficient of distance on the volume of tradeis generally found to increase rather than decrease throughtime using the traditional gravity model of trade. This distancepuzzle proved robust to several ad hoc versions of the modelusing data for 1962–96 for a large sample of 130 countries.The introduction of an "augmented" barrier to trade functionremoves the paradox, yielding a decline in the estimate of theelasticity of trade to distance of about 11 percent over the35-year period for the whole sample. However, the "death ofdistance" is shown to be largely confined to bilateral tradebetween rich countries, with poor countries becoming marginalized.     

Tax Evasion and Auditing in a Federal Economy

This paper analyzes the relation between tax auditing and fiscal equalization in the context of fiscal competition. We incorporate a model of tax evasion by firms into a standard tax competition framework where regional governments use their audit rates as a strategic instrument to engage in fiscal competition. We compare the region’s choice of audit policies for three different cases: A scenario of unconfined competition without interregional transfers, a scenario with a gross revenue equalization (GRS) scheme and finally, a scenario with net revenue sharing (NRS), where not only the revenues from taxation but also the regions auditing costs are shared. Without regional transfers, fiscal competition leads to audit rates which are inefficiently low for revenue-maximizing governments. While in general GRS aggravates the inefficiency, NRS makes the decentralized choice of auditing policies more efficient.JEL Code: H26, H71, H77