Mapping Out the Customer's Journey: Customer Search Strategy as a Basis for Channel Management

Many companies tailor their communication and interaction with customers by segmenting them into channel usage groups. This study argues that simply focusing on channels has limited effectiveness as increasingly customers today use multiple channels, the online channel contains many different forms, and channels are increasingly blended. We have identified several search strategies that reveal how customers find their way through a multichannel landscape during the various phases of a purchase. By explaining channel usage through these “search strategies,” we propose a clear and intuitive model that will support companies developing an effective multichannel strategy.     

Effects of the October 2013 U.S. Federal government shutdown on National Park gateway communities: the case of Acadia National Park and Bar Harbor,Maine

The U.S. Federal Government experienced a shutdown that halted much of its spending and services over 16 days in October 2013. Federal government officials noted a wide variety of impacts that the shutdown had on economic activity, including a reduction in the admission fees collected by the National Park Service and losses of visitor spending in ‘gateway communities’ located near national parks and monuments. This article examines the effects of the October 2013 federal government shutdown on Acadia National Park’s gateway community of Bar Harbor, Maine. Regression results show that the 16-day shutdown is associated with a 76% reduction in Acadia visitation in October 2013 and a 13% reduction in tourism-related sales. This suggests that an estimated 17% of the potential visitors impacted by the Acadia closure cancelled their trips to Bar Harbor. This change in visitor behaviour is a reasonably large response to a short-term event such as the government shutdown.     

The Relationship Between School Quality and U.S. Multi-family Housing Rents

The Journal of Real Estate Finance and Economics - Drawing on a sample, of U.S. multi-family apartment and school data from across 45 U.S. Core Based Statistical Areas, this paper examines the...     

Willingness to Pay for Attributes of Location Efficiency

The Journal of Real Estate Finance and Economics - This paper examines U.S. residential consumer willingness to pay for location efficiency, a normative advancement of new urbanism. Drawing on a...