Travel queries on cities in the United States: Implications for search engine marketing for tourist destinations

Given the growing importance of search in online travel planning, marketers need to better understand the behavioural aspect of search engines use. Built upon a number of previous studies, the goal of this research is to identify patterns in online travel queries across tourist destinations. Utilizing transaction log files from a number of search engines, the analysis shows important patterns in the way travel queries are constructed as well as the commonalities and differences in travel queries about different cities in the United States. The ratio of travel queries among all queries about a specific city seems to associate with the “touristic” level of that city. Also, keywords in travelers' queries reflect their knowledge about the city and its competitors. This paper offers insights into the way tourism destinations are searched online as well as implications for search engine marketing for destinations.     

李商隐无题诗审美意象的时空特色

以李商隐无题诗歌中的时间和空间审美意象及其特色作为研究李商隐无题诗一个重要的出发点和切入点,力求将空间审美意象进行一个细致的分析,进而分析出其空间方面的特色,为李商隐无题诗的研究提供更为深广的参考.     

浅谈武汉市土地储备模式中的“土地打包”

通过介绍土地打包的含义和运作方式,从土地打包规模和布局对武汉市土地打包现状进行了分析,论述了土地打包方式的可行性和在城市土地储备中的重要作用,并采用吉布斯-马丁的多样化指标对武汉市土地打包结构多样性进行了分析.根据实证数据总结出武汉市土地打包在打包数量、质量、结构和收益等方面存在的诸多问题,并提出了明确主体、统一补偿标准、做好规划和风险分析等对策.     

高校大学生创业集群效应分析

文章从聚集效应、网络效应和竞争效应三个方面对大学生创业集群在培养大学生创业、创新、竞争力等各方面的作用进行阐述。     

Conceptual modelling for supply chain inventory visibility

Visibility becomes increasingly important for companies that seek to globalise their supply chains due to the increasing complexity involved. This paper contributes to the research on Supply Chain Visibility (SCV) from an inventory perspective with a focus on inventory visibility, which is a critical part of SCV. The characteristics of Inventory Visibility (IV), which are inherited from SCV, are conceptually analysed. A theoretical model in terms of atom, single, and compound visibility, is developed based on the characteristics identified. A method for objectively measuring IV is presented together with a case example to demonstrate its convenience and usefulness.     

改造工程路基施工质量控制

老路改造工程必须控制好路基,包括防护工程、排水构造物和软基处理的质量.     

超微粉碎山楂粉营养面包制作工艺研究

探讨以山楂超微粉为原料生产面包的制作工艺,通过正交试验确定了山楂超微粉面包的最佳配方:300目山楂粉添加量为3%、食盐为0.6%、白砂糖为18%、面包改良剂为0.5%,研制的面包不仅风味口感俱佳,且营养价值较高。     

论经济全球化下的理想信念教育

全球化是一种客观趋势。全球化的迅猛发展给我国的政治、经济、化建设带来重大影响，给我们理想信念教育工作带来严峻的挑战。在全球化背景下，如何有效开展理想信念教育工作是思想政治教育工作的重大责任和历史使命。     

用恩格尔系数评价我国居民生活水平的局限性

随着我国居民生活水平的不断提高，采用合适的评价指标对居民生活水平的变化进行评价显得日益重要。恩格尔系数作为国际上通用的衡量一个国家或地区人民生活水平的指标，经常被各国经济学家用于衡量本国居民的生活水平。然而就中国经济的实际情况来看，在应用恩格尔系数分析我国居民生活水平的过程中存在着诸多不确定性因素，其准确程度在不同地区之间、不同时期内具有差异性，所以在采用此指标时应慎重使用。