Restructuring Japanese business through Kyosei: Capitalizing on international strategic alliances at the consumer level

Japan of the post-bubble era is the object of much reflection and speculation pertaining to risutora or restructuring of the economy. This study provides a novel, analytical perspective on the fundamental issues involved in the shift of momentum that characterizes Japanese business and economic restructuring. After examining the economic and corporate dimensions of the transitional forces that shape Japan's restructuring process, this study focuses on two powerful, yet often ignored, agents of change: the emergence of a new class of collaborative mandates, kyosei, and the rise of consumer power. The study further emphasizes the importance of planning and managing corporate-level restructuring activities with the interests of end users in mind, by empirically demonstrating the significance of strategic alliances, as a corporate restructuring option, on consumers. The results show that consumers' impression of alliances with Japanese firms have a strong effect on future attitudes toward each partnering brand. © 1996 John Wiley & Sons, Inc.     

French planning in the 1980s : A political agenda

Planners and policy makers can no longer rely on the assumptions that have stood them in good stead for the past two decades. The decline in birth rates, the growth of structural unemployment, the middle-class revolt against further taxation, and the emergence of quality of life issues will force a reappraisal of these assumptions. New methods will be needed to cope with the wider boundaries of social planning.