The behavioral perspective model of purchase and consumption: From consumer theory to marketing practice

The Behavioral Perspective Model of purchase and consumption (BPM) portrays the rate at which consumer behaviors take place as a function of the relative openness of the setting in which they occur and the informational and hedonic reinforcement available in or promised by the setting. Each of eight combinations of contingencies based on these explanatory variables is uniquely related to a specific mode of observed consumer behavior. By providing an environmental perspective on consumer behavior, the model makes a critical contribution to the development of contemporary consumer research that frequently decontextualizes its subject matter. It also presents an innovative conceptualization of the nature of marketing strategies.     

Pricing Options on an Asset with Bernoulli Jump-Diffusion Returns

The price movements of certain assets can be modeled by stochastic processes that combine continuous diffusion with discrete jumps. This paper compares values of options on assets with no jumps, jumps of fixed size, and jumps drawn from a lognormal distribution. It is shown that not only the magnitude but also the direction of the mispricing of the Black-Scholes model relative to jump models can vary with the distribution family of the jump component. This paper also discusses a methodology for the numerical valuation, via a backward induction algorithm, of American options on a jump-diffusion asset whose early exercise may be profitable. These cannot, in general, be accurately priced using analytic models. The procedure has the further advantage of being easily adaptable to nonanalytic, empirical distributions of period returns and to nonstationarity in the underlying diffusion process.     

Consumer safety in Greece: An analysis of the Consumer Protection Act 1991

In September 1991 the Greek Consumer Protection Act No. 1961 was enacted. Chapter 2 of this Act establishes a legal framework for product safety. This framework has the dual aim of securing deregulation in the Greek market while maintaining effective consumer protection. This paper analyses the main features of this framework and demonstrates its inadequacies. It also investigates the extent to which these inadequacies could jeopardise an effective protection of consumers' interests. The paper concludes by emphasising that effective protection of consumers can only be achieved by supporting the general safety requirement with adequate accident-surveillance systems, mechanisms for investigation of risks, unambiguous risk-assessment criteria, creation of a comprehensive set of supporting standards that offer a high level of protection, effective control of the safety of products by the authorities, and real possibilities for consumer organisations to participate in the whole process.

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Zusammenfassung Die Sicherheit des Verbrauchers in Griechenland: eine Analyse des Verbraucherschutzgesetzes von 1991 Im September 1991 trat das griechische Verbraucherschutzgesetz in Kraft. Kapitel 2 des Gesetzes führt einen rechtlichen Rahmen für die Sicherheit von Produkten ein. Dieser Rahmen verfolgt das Ziel der Deregulierung auf dem griechischen Markt bei zugleich wirksamem Verbraucherschutz. Der Beitrag analysiert die wesentlichen Aspekte dieses Rahmens und stellt seine Schwächen dar. Er prüft, inwieweit diese Schwächen einem wirksamen Verbraucherschutz entgegenstehen können, und hebt hervor, da\ wirksamer Verbraucherschutz nur durch Stärkung der allgemeinen Sicherheitsbestimmungen erreicht werden kann. Dafür sind erforderlich ein angemessenes Unfallüberwachungssystem, Regelungen für die Untersuchung von Risiken, eindeutige Kriterien für die Bewertung von Risiken, die Entwicklung umfassender Kriterien zur Gewährleistung eines hohen Schutzniveaus, die wirksame Kontrolle der Produktsicherheit durch die Behörden, sowie für die Verbraucherorganisationen die faktische Mitwirkungsmöglichkeit an der gesamten Entwicklung.

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George Argiros, a member of the Athens Bar Association, is at present researching in the field of EC Law and Consumer Protection at the University of Leicester, Faculty of Law, Leicester LE1 7RH, U.K.     

Current Issues in the Analysis of Commercial Real Estate

This paper identifies and discusses a number of current issues regarding our understanding of commercial real estate markets. These issues include: 1) accurate estimation of the quantity and location of our nation's commercial space; 2) an understanding of the linkage between the space and capital markets for commercial real estate; 3) identification of the macroeconomic factors that affect the rate of return on commercial property and whether local market factors also affect the rate of return; 4) problems associated with measuring the return characteristics of equity investments in commercial property (including measures of the diversification benefits and inflation-hedging abilities of this asset class); 5) a better understanding of rental markets, including good measures of changes in effective rents over time; and 6) examination of the rationale for ownership of commercial space by corporate users. This paper reviews recent research related to these questions and suggests future research that should prove to be fruitful.     

Further Ambiguity When Performance Is Measured by the Security Market Line

This paper employs the optimality conditions for expected utility and mean-variance portfolio problems to examine the ambiguities associated with the security market line criterion both at a point in time and through time. At a point in time, we show that the security market line criterion can be irrelevant, even in meanvariance economies. In a multiperiod setting, we show that the analysis of performance based on portfolio choice is inconsistent with the analysis based on return generating models. Empirical work suggests that the inconsistency can lead to dramatically different estimates of a security's required return.     

LESSONS FROM A MIDDLE MARKET LBO: THE CASE OF O.M. SCOTT

In 1986 The O.M. Scott & Sons Company, the largest producer of lawn care products in the U.S., was sold by the ITT Corporation in a divisional leveraged buyout. The company was founded in Marysville, Ohio in 1870 by Orlando McLean Scott to sell farm crop seed. In 1900, the company began to sell weedfree lawn seed through the mail. In the 1920s, the company introduced the first home lawn fertilizer, the first lawn spreader, and the first patented bluegrass seed. Today, Scott is the acknowledged leader in the “do-it-yourself” lawn care market, with sales of over $300 million and over 1500 employees. Scott remained closely held until 1971, when it was purchased by ITT. The company then became a part of the consumer products division of the huge conglomerate, and operated as a wholly-owned subsidiary for 14 years. In 1984, prompted by a decline in financial performance and rumors of takeover and liquidation, ITT began a series of divestitures. Over the next two years, total divestitures exceeded $2 billion and, after years of substandard performance, ITT's stock price significantly outperformed the market. On November 26, 1986, in the midst of this divestiture activity, ITT announced that the managers of Scott, along with Clayton & Dubilier (C & D), a private firm specializing in leveraged buyouts, had agreed to purchase the stock of Scott and another ITT subsidiary, the W. Atlee Burpee Company. The deal closed on December 30. Clayton & Dubilier raised roughly $211 million to finance the purchase of the two companies. Of that $211 million, almost $191 milion, or 91% of the total, was debt: bank loans, subordinated notes, and subordinated debentures. The $20 million of new equity was distributed as follows: roughly 62% of the shares were held by a C & D partnership, 21% by Scott's new subordinated debtholders, and 17.5% by Scott management and employees. After this radical change in financial structure and concentration of equity ownership, Scott's operating performance improved dramatically. Between the end of December 1986 and the end of September 1988, sales were up 25% and earnings before interest and taxes (EBIT) increased by 56%. As shown in Table 1, this increase in operating earnings was not achieved by cutting back on marketing and distribution or R & D. In fact, spending on marketing and distribution increased by 21% and R & D spending went up by 7%. Capital spending also increased by 23%.     

The local economic impact of construction projects in a small and relatively self-contained economy: The case of Lancaster University

Whilst the local multiplier impacts of the annual operation of universities has been the subject of intensive research, the economic impacts of capital construction projects have been almost completely ignored. This paper presents the results of detailed analysis of capital projects at Lancaster University in 1993-The reasons for the radically different annual operation and construction multipliers estimated in the Lancaster study are examined. Despite the smaller size of construction multipliers it is argued that it is a serious mistake to estimate local construction multipliers by making simplifying assumptions on the size of the key parameters in the multiplier equations.