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71.
Julie C. Delforce 《Agricultural Economics》1994,10(2):165-177
The assumption of separability between farm-household production and consumption facilitates analysis, but entails several important restrictions. The implications of assuming separability are discussed here in relation to the modelling of a representative Tongan farm-household. Econometric estimation of household demand is coupled with a linear programming (LP) model of farm-household production. When analysing consumer demand, separable farm-household economics is undoubtedly preferable to ignoring the production/consumption linkages entirely. However, the restrictions which must be imposed on the production side of the separable model are such that a realistic LP solution is unlikely to be obtained. This is likely to be a major deterrent to adopting the separable approach for studies in which the main focus is on production rather than consumption. 相似文献
72.
Julie Carlson Ginger Zhe Jin Matthew Jones Jason O’Connor Nathan Wilson 《Review of Industrial Organization》2017,50(4):487-507
In 2015, the Federal Communications Commission (FCC) imposed common carriage regulation—so-called Title II requirements—on previously unregulated broadband Internet service providers. The regime shift was premised on the FCC’s findings that such rules had demonstrably yielded economic gains. This paper evaluates the FCC’s empirical arguments and finds them uncompelling. Adjustments for inflation or general economic trends eliminate the effects cited by the FCC. Moreover, contrary to the Commission’s assessment, mobile services and broadband markets have shown notable growth in response to deregulatory events that reduce Title II requirements. 相似文献
73.
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75.
A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study 总被引:3,自引:1,他引:3
Corporate Social Responsibility (CSR) programs are increasingly popular corporate marketing strategies. This paper argues
that CSR programs can fall along a continuum between two endpoints: Institutionalized programs and Promotional programs. This
classification is based on an exploratory study examining the variance of four responses from the consumer stakeholder group
toward these two categories of CSR. Institutionalized CSR programs are argued to be most effective at increasing customer
loyalty, enhancing attitude toward the company, and decreasing consumer skepticism. Promotional CSR programs are argued to
be more effective at generating purchase intent. Ethical and managerial implications of these preliminary findings are discussed.
Julie Pirsch, Ph.D., is an Assistant Professor of Marketing at Villanova University. She researches in the areas of cause-related
marketing, corporate social responsibility, and new product development.
Shruti Gupta, Ph.D., is an Assistant Professor of Management at The Pennsylvania State University at Abington, in Abington,
Pennsylvania. Dr. Gupta’s research interests lie in the area of corporate social responsibility, cause-related marketing,
environmental consumerism, and social marketing issues.
Stacy Landreth, Ph.D., is an Assistant Professor of Marketing at the University of North Texas. She researches in the areas
of cause-related marketing and social marketing alliances, as well as advertising source effects. 相似文献
76.
The influence of store environment on quality inferences and store image 总被引:17,自引:0,他引:17
Julie Baker Dhruv Grewal A. Parasuraman 《Journal of the Academy of Marketing Science》1994,22(4):328-339
The study reported here examines how combinations of specific elements in the retail store environment influence consumers’
inferences about merchandise and service quality and discusses the extent to which these inferences mediate the influence
of the store environment on store image. Results show that ambient and social elements in the store environment provide cues
that consumers use for their quality inferences. In addition, store environment, merchandise quality, and service quality
were posited to be antecedents of store image—with the latter two serving as mediators—rather than components of store image
(as they are typically treated in the store image literature). Theoretical and managerial implications of the findings are
discussed, and future research directions are proposed.
She received her Ph.D. from Texas A&M University. Her areas of interest include store environment, consumer behavior, and
product/service quality. She has published articles in theInternational Journal of Research in Marketing and theJournal of Retailing.
He received his Ph.D. from Virginia Polytechnic Institute and State University. His areas of interest include pricing, consumer
behavior, product/service quality, and customer satisfaction. He has published articles in a number of journals, including
theJournal of the Academy of Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Public
Policy and Marketing, andJournal of Retailing.
He received his D.B.A. from Indiana University in 1975. His research interests focus on the measurement and improvement of
service quality and on services marketing strategy. He is the recipient of several teaching and research awards. In 1988,
he was selected as one of the ten most influential figures in quality by the editorial board ofThe Quality Review. His articles have appeared in theJournal of Marketing, Journal of Marketing Research, Journal of Services Marketing, andBusiness Horizons, among other publications. He is the author ofMarketing Research, a college textbook, as well as coauthor ofMarketing Services: Competing through Quality andDelivering Quality Service: Balancing Customer Perceptions and Expectations. He is also an active consultant to a number of major corporations. 相似文献
77.
Assuring the quality of food products, especially their safety and nutrition levels, is an increasing focus for governments, companies, and international trade bodies. In choosing quality assurance programs, public and private decision-makers must assess the benefits and costs of expected improvements in food safety and nutrition. This article discusses methods for measuring these benefits and costs as well as how these valuations are related to the mix of voluntary and mandatory quality management systems used in particular countries or trading blocs. These relationships are illustrated by a short case study of safety assurance systems for meat and poultry products. 相似文献
78.
Julie Ann Elston 《Small Business Economics》1995,7(6):475-479
The author wishes to thank David Audretsch, Lee Baldwin, Wendy Carlin, Richard Deeg, Colin Mayer, Sigurt Vitols, and three anonymous referees for their helpful suggestions on an earlier version of this article. 相似文献
79.
80.
AbstractThough the academic literature focused on postfeminism, neoliberalism, and the relationship between the two is considerable, there is little exploration of these conjoined discourses as they relate to leisure culture in general, and women’s sporting lives in particular. At the level of lived experience, scholars have yet to empirically examine how women engage and are affected by the empowerment discourse punctuating many aspects of postfeminism. This study uses the U.S. Soccer Federation’s 2015 SheBelieves Campaign as an empirical site for critically examining women’s attitudes toward, and experiences of, issues of empowerment, feminism, and sexism associated with what scholars have labelled the postfeminist-neoliberal moment (McRobbie, 2009; Rottenberg, 2014). Working at the intersection of leisure studies, feminism, and physical cultural studies, this research provides a window into the complicated, and sometimes contradictory, ways women view and experience neoliberal empowerment discourses within and through sporting elements of their leisure lifestyles. 相似文献