Managing offshore outsourcing in the software industry

The objective of this research paper is to investigate the fundamental role of managers in guiding and growing relationships of offshore software outsourcing partnerships. Offshore outsourcing allows businesses to reduce costs, increase shareholder value, gain competitive advantage, decrease cycle time, improve customer loyalty, gain staffing flexibility and increase revenue, and ultimately allows a business to focus on its core competencies. This study provides a strategic analysis on the key advantages and disadvantages between a contracted source vs a wholly owned offshore outsourcing subsidiary. The paper was focused on the dynamics of the management relationship with a look at how culture, language and the legal systems in foreign countries contribute to the overall outcome of offshore outsourcing ventures.     

Towards a strategic place brand-management model

Abstract

Using earlier research into models of place branding-management processes, this paper develops a multi-level conceptual model of strategic place brand management designed to support managers in embracing a holistic approach to place brand management. The model identifies the following components for attention and activity: place brand evaluation; brand infrastructure relationships, including infrastructure (regeneration) and stakeholder engagement (management); place brand articulation; and brand communications. The model identifies the influences and action processes between these components, including brand identity and architecture, influencing brand experience. Existing place branding models take different perspectives on the branding process – respectively, relationship management, communications, and strategic planning; none of these models are comprehensive and neither are they widely adopted or tested. This paper proposes an integrative model that builds on and subsumes these earlier models and is also grounded in the wider research on branding and place branding concept and processes.     

The Relationship between marketing performance,logistics performance and company performance for retail companies

Abstract

The objective of this research is to demonstrate the importance of logistics and marketing to overall company performance. The focus is on the relationship between logistics and marketing, because, in the intra-organisational context, the different perspectives of these two functions can lead to conflict between short-term objectives. Consequently, effective coordination between these two organisational units, not only at an intra-organisational, but also at an inter-organisational level, is extremely important. The theoretical assumptions are tested empirically through an investigation of the retailing industry.     

Placing the enslaved at Oak Alley Plantation: narratives,spatial contexts,and the limits of surrogation

ABSTRACT

As iconic landscapes of the American South and significant heritage tourism destinations, Southern plantation museums have traditionally erased slavery and the enslaved from their narratives of the antebellum past. Recently, some plantation museums, such as Oak Alley Plantation in Louisiana, are commemorating the enslaved within their landscapes and narratives, although often in limited and insufficient ways. In this paper, I draw on theories of symbolic excavation and commemorative surrogation to understand both the difficult memory work necessary to include the history of slavery at plantation museums and the fact that such museums or memorials act as surrogates for the lives of enslaved women and men that have been lost from our social memory. Using photographic documentation, content analysis, and textual analysis, I then examine the Slavery at Oak Alley exhibit to argue that fully assessing the efficacy of such commemorative surrogates requires that they be placed within the spatial narratives of both the plantation museum and the history of slavery more broadly.     

Gender wage penalty in parenthood: A comparative study of South Korea and Japan

Both South Korea and Japan attach significant importance to women′s marriage and their role in the family. Based on this fact, the present study analyzed gender wage penalty in parenthood in both the countries and compared the size and characteristics. We used conditional quantile regression models with counterfactual decomposition, and panel data from South Korea and Japan for 2007–2014. Results suggest that the gender wage penalty in parenthood of Japan was greater than in South Korea, indicating that discrimination against mother-workers in Japan is more serious than in South Korea. Analysis by wage distribution showed that the gender wage penalty in parenthood was high in the low-wage group in South Korea, whereas it was high for the high-wage group in Japan. This finding indicates that South Korea needs to give fair treatment to the low-wage group and mother-workers of small and medium enterprises, while Japan needs to alleviate discrimination against high-wage mother-workers.     

Results from the model evaluation panel

The purpose of this one-day workshop on hazardous gas model evaluation was to bring together a set of experts to air the various issues on model evaluation, to draft a set of conclusions regarding the state-of-the-art, and to make recommendations for future research.