基于农户调查的重庆市农村土地流转研究

研究目的：探明农村土地流转形式、影响因素和流转后农民的生活保障，了解农民对土地流转的意愿。研究方法：问卷调查，统计分析。研究结果：户主的文化程度对土地流转的影响不大；家庭人均收入水平越高，发生土地流转的比例也越高；离城镇或交通线路近，发生土地流转的比例高；土地流转实现形式主要是自己联系、承租人联系和集体组织；土地转让后的生活保障主要靠外出务工。土地流转的期望收益平均在540元/亩，土地流转方式以免费送给亲戚和租给他人或企业为主，土地流转的时间以1 — 2年为主，土地流转的管理方式希望通过集体组织管理。研究结论：农村土地流转受农户家庭收入、农户所处的区位条件等影响；政府应加强法律、法规建设，加快土地流转市场化；尽快健全与完善农村社会保障体系；发挥政府公共服务职能，规范土地流转管理，引导农民对土地流转的新认识。     

Language and identity in the shadow: A multi-case study of a Japanese multinational corporation

This paper explores how different organizational identities can be constructed by the use of multiple languages within a multinational corporation’s (MNC) subsidiaries. Scholars are increasingly interested in the importance of language in international business but little is currently known about how identities interact with language across an MNC’s subsidiaries. Applying language and social identity theory, this paper analyses the interactions between organizational identity and the use of multiple languages within the lines of communication in the Thai, Taiwanese and US subsidiaries of a Japanese MNC, focusing especially on communications with customers and headquarters. The findings reveal the range of uses of different languages in the lines of communication and the attendant sharing and shaping of social identities in each subsidiary, thus highlighting the importance of the contexts of subsidiaries. In addition, in a sharp contrast to the approach to linguistic identity assumed in the current literature, the findings reveal how national identity can be sustained independently of the use of language. Moreover, the findings also reveal that perceived identity is influenced not only by actors’ language abilities and ethnicity, but also by their post-colonial views on both parent and host countries, and how this underpins shadow organizational structures.     

A study on promotion with strategic two-stage customized bundling

In order to enhance both purchase willingness and consumer satisfaction, firms may sell products in a customized bundling way, with which consumers are allowed to select their preferred products to form a bundle. However, such a way needs to be carried out with an efficient strategic tool. This study contributes to the literature by proposing a two-stage customized bundling strategy with the aims of maximizing the firm's profit and satisfying the consumers' demands. The proposed strategy may assist managers in enhancing consumer satisfaction and loyalty under consideration of consumer heterogeneity. Consumers can select one main product with the greatest utility from the main product category at the first stage, and then, at the second, consider the associations between the chosen main and possible add-on products in the add-on product category, and finally select an add-on product to form a customized bundle with the greatest overall utility. Pricing strategies are investigated and compared for the customized and other traditional bundling strategies. The results show that when consumers are highly sensitive in their preferences, the use of a customized bundling strategy would be more profitable. However, in an extreme case when the consumer's perceived value of the add-on product and product association are both high, the traditional individual sales strategy would earn more profits than the customized bundling strategy.     

More than just empathy: The influence of moral emotions on boycott participation regarding products sourced from politically contentious regions

The primary objective of this research is to assess the influence of moral emotions (empathy and anger) on consumer buying decisions of products made in disliked sources in the context of third-country national consumers. The study employs data collected from the UK, France, and Germany consisting of 260, 261, and 244 respondents, respectively. The empirical results provide evidence to the influence of moral emotions on consumers’ attitudes towards buying Israeli goods. Concurrently however, the results show that, while anger towards Israel comprises the main factor that prompts boycotting intention, empathic concerns towards Arabs in the West Bank and Golan Heights (the Territories) have negligible influence on buying decisions. In addition, the results point to differences across the populations studied in the current research, especially with respect to the influence of involvement and subjective norms on behavioral intention. Implications are identified together with consideration of the study limitations.     

Privacy assurances and social sharing in social commerce: The mediating role of threat-coping appraisals

The social sharing of consumers (e.g., posting about a shopping experience) is the basis for the flourishing of social commerce; however, it conflicts with consumers’ psychological need for privacy. This study attempts to investigate the comprehensive effect of privacy assurances from different institutions on social sharing, involving privacy policy and privacy-protective technology provided by social media companies as well as government regulation and industry self-regulation. We conducted a large-scale empirical survey with 1,311 users of Xiaohongshu in China. The results show that all the four privacy assurances have a positive effect on social sharing that is almost equal. The results also reveal that threat appraisal and coping appraisal jointly mediate the relationship of privacy assurances and social sharing. Our results provide operable implications for stakeholders on how to facilitate social sharing and thus the flourishing of s-commerce through fostering privacy assurances.     

全球管道天然气贸易节点重要性评价

因各国天然气需求增加,全球天然气贸易局势愈加复杂,本文构建全球管道天然气贸易复杂网络,从静态网络结构特征与动态网络功能维度选取多个指标,运用“熵值法”和“时序加权平均算子”构建节点国家重要性动态综合评价模型,利用2013~2019年全球管道天然气贸易数据进行实证分析。结果表明:从出口视角看,俄罗斯占据核心地位;哈萨克斯坦和挪威等靠近网络中心、出口稳定;荷兰、美国和英国起贸易枢纽作用;阿尔及利亚和加拿大等虽出口量大,但贸易关系单一。德国、法国和中国等国家,受限于能源禀赋,在进口端占据重要地位。美洲、欧洲地区管道天然气贸易流转速率和市场化程度优于中东、亚太和非洲地区。最后,本文提出了优化我国管道天然气进口的相关建议。     

Behavioural intention to use a contact tracing application: The case of StopCovid in France

This research aims to study citizens' intention to download and use the COVID-19 tracing app in France. The theoretical framework considered the theory of technology acceptance model, the theory of goal-directed behaviour, and the theory of privacy to explain the intention to use the COVID-19 tracing app. The methodology included an online survey to examine the theoretical model, which was tested using structural equation modelling. The results show that anticipated emotions, perceived usefulness, privacy concerns, and perceived permission sensitivity significantly contribute towards the intention to adopt the StopCovid app. Subjective norms and goal desire do not exert a direct impact. These findings provide both theoretical and practical implications by adding the extrinsic social value dimension to the analyses of the StopCovid app and presenting antecedents for enhancing its design and safety.     

Choice deferral: The interaction effects of visual boundaries and consumer knowledge

Choice deferral is a common and lousy phenomenon for companies and consumers. This research examines how visual boundaries (by-alternatives vs. attributes) interact with consumer knowledge to influence choice deferral. Five studies (N = 1,245) and two single-paper meta-analyses demonstrate that by-alternative (vs. attribute) visual boundaries reduce choice deferral and that choice difficulty mediates this effect. The research also shows that these effects are stronger for less knowledgeable consumers. However, the interactive effect of visual boundaries and consumer knowledge on choice deferral depends on task and context characteristics. We discuss future research about choice deferral moderators and how to facilitate consumer choice.     

Emotional and the normative aspects of customers’ reviews

The goal of the current research is to investigate the link between the emotional aspects of hotel and travel organization customers' reviews and their normative (e.g., star rating) rankings. After filtering, the Yelp dataset generated 3,47,803 hotel and travel company reviews. Following the purification of user reviews, we used an unsupervised machine learning technique-based NRC Emotion Lexicon to study the relationships between various emotional aspects of reviews and their normative values (e.g., star rating) for the review. Customers express different sorts of feelings for different types of emotional aspects, forcing them to assign different stars, according to the study's findings. The study is the first to use a lexicon-based unsupervised learning approach to look into the emotional aspects of hotel and travel organization reviews and associated normative (e.g., star rating) rankings.