电子商务环境下逆向物流系统的建立与运行策略

从电子商务环境下逆向物流的流程和特点分析入手，阐述了电子商务环境下逆向物流绩效评价标准，重点分析了建立有效电子商务逆向物流系统的方式，探讨了与系统建立相关的运行和实现策略。     

浅析网上书店的客户关系管理

本文以Amazon、BolChina及当当网上书店为例,从营销管理、销售管理和服务与技术支持三个方面进行CRM技术分析。相关的比较分析表明:CRM系统是网上书店提升客户满意度和忠诚度,增加企业利润和竞争力的关键所在。其CRM系统的理念、功能,对类似的网络零售业有极强的借鉴和启发作用。     

第三方物流服务商开展电子商务的竞争策略研究

通过对我国第三方物流服务商开展电子商务的SWOT分析,提出了其利用电子商务整合企业资源,实现整个供应链最优化从而获得竞争优势的策略。     

乡村旅游电子商务发展与网络系统构建

网络经济时代到来,旅游信息成为行业重要战略资源,电子商务的发展为旅游业信息化提供主要支持。乡村旅游已发展成为当前最热旅游活动之一,具有广阔电子商务发展空间。以国内外乡村旅游电子商务网建设为案例,从网络建设角度,分析比较得出国内乡村旅游电子商务发展处于初级阶段,电子商务网络结构与功能模式滞后。针对电子商务网络发展的现状,结合国际旅游电子商务网建设经验,对我国乡村旅游电子商务网络结构与功能设计进行理论归纳,以期提供理论与实证借鉴。     

电子商务与第三方物流

物流是实现电子商务的重要环节和基本保证，第三方物流是目前物流发展的重要形式。本文首先对在电子商务环境下发展物流的必要性进行了分析，指出没有现代化的物流就没有电子商务的发展，以及发展第三方物流的重要性。然后，通过对第三方物流在我国发展现状的分析，指出我国发展第三方物流存在的一些制约因素，最后提出了发展第三方物流的对策。     

Industrial distributors: Can they survive in the new economy?

As e-commerce evolves and gains power in the business-to-business (B2B) marketplace, what lies ahead for the industrial distributor? The fundamental issue from the distributor's point of view is how to compete more effectively and profitably, given the changing business environment of the new economy. This paper reviews the literature on the distributor's role and relationships and introduces a conceptual model of distributor viability. The model identifies sources of value that distributors offer to manufacturers and customers, including customer relationship management (CRM), production and operations management (POM), and knowledge management (KM). The paper explores the managerial implications of distributor relationships and sources of value. This provides the foundation for better understanding of the viability of industrial distributors in the new economy.     

Online search – Online purchase in franchising: An empirical analysis of franchisor website functionality

The aim of this paper is to characterize franchisors’ e-commerce strategies by studying their website functionality. Franchisors can use their website to facilitate consumer search. They can also provide content and tools to promote online purchasing (e.g., promotion codes, online payment, delivery options). Why are some franchisor websites more “search oriented”? What are the factors that influence the provision of informational tools and/or transactional tools? This empirical study is based on a detailed observation of 130 e-commerce websites of franchisors operating their chains in the French market.     

江苏网络经济发展现状及对策研究

网络经济在国民经济中正扮演着越来越重要的角色,是我国经济发展新的增长点。江苏省是我国网络经济和电子商务应用较为发达的地区之一,研究江苏网络经济的发展对于江苏乃至全国的网络经济发展都具有重要意义。通过调查江苏省网络经济的发展现状,分析存在的问题,提出了相关改进措施和优化建议,以推动江苏省网络经济更加健康、良好的发展。     

电子商务环境下复合型物流管理人才培养策略研究

复合型电子商务物流管理人才匮乏已经成为制约我国电子商务健康发展的瓶颈。结合电子商务高速发展的需求以及现代物流业发展的新特点,提出了复合型电子商务物流管理人才所应具备的核心专业能力,并从人才培养模式、教学模式、课程知识体系和人才评价体系等方面提出了复合型电子商务物流管理人才的培养改革措施,为高等院校培养电子商务物流管理人才提供参考。     

Examining the relationships between online store atmospheric color,flow experience and consumer behavior

Although atmospherics and flow experience are widely studied, the relationship between online store atmospheric cues and flow experience has received a little attention. Furthermore, there is a lack of published results about the role of atmospheric color in creating flow. Using the Stimulus – Organism – Response model and the theory of optimal experience of flow, this study investigated the impact of online store background color on the achievement of flow and its effects on online consumer behavior. In this study, an online experiment was conducted to investigate the effects of a warm hue – yellow versus a cool hue – blue of the background and used a self-administered online survey for data collection. The results underscore the important role online store color plays in creating the flow experience and revealed that blue hue induces more flow than yellow. The two dimensions of flow (perceived enjoyment and concentration) have direct and mediating effects on purchase intention and revisit intention. Concentration, but not enjoyment, has direct and mediating effects on the number of viewed pages and time spent per visit. This research enhances our understanding of the relationship between online store atmospheric color and flow and highlights the role of flow as an extension of SOR model applied online. Other theoretical and managerial implications of the results are discussed. Finally, suggestions regarding future research are presented.