经济学中的行为研究

经济学关注人类行为由来已久,尤其是在2002年诺贝尔经济学奖颁发给了行为经济学家之后,经济学发出了向行为学转向的信号,行为研究成为当今经济学领域的热点问题。经济学的行为研究总的来说遵循由隐含的、先验的幕后假设逐步走向台前的路径。以对主流经济学的经济人行为假设的修正为起点,行为研究的枝蔓逐渐扩散开来,并在行为经济学、实验经济学和制度经济学等分支中扎根,从多角度认识经济行为的细微末节,将经济学研究推向更为微观的领域,逐步实现向有限理性的真实经济活动面貌回归。     

REPETITION AND FINANCIAL INCENTIVES IN ECONOMICS EXPERIMENTS

Abstract While experimental methods have been an effective tool for economic research, there have been controversies on the methodological aspects. The reason why we need to care about it is clear: if the method in an experiment is not valid, the results from that experiment cannot be valid too. Among other things, the methodological issues of financial incentives and repetition, which are norms in experimental economics, have been at the centre of many debates. While there are previous reviews that investigate financial incentives and repetition separately, our view is that the effects of these two factors are interdependent rather than independent. Thus, our review here is more specific and more conditional, that is, we are interested in the answer to the question, ‘Do we need to use financial incentives conditional on the use of repetition?’ After we discuss the relationship between financial incentives and repetition, we argue, from a review of 44 experimental studies, that using financial incentives would be more necessary to improve the validity of experimental results if an experimenter needs to use repetition.     

论实验研究法在会计研究中的应用

实验研究法是国外会计理论研究领域广泛采用的科学研究方法之一,而国内的学者使用这种研究方法的频率很低。本文将从实验研究方法概念、实验研究方法与会计研究的关系和实验研究方法在会计领域的应用范围等方面介绍这种研究方法,帮助人们进一步认识乃至熟悉和应用该研究方法,从而推动我国会计理论研究的发展。     

Analysis of Covariance with Non-normal Errors

Analysis of covariance techniques have been developed primarily for normally distributed errors. We give solutions when the errors have non-normal distributions. We show that our solutions are efficient and robust. We provide a real-life example.     

On the scope of experiments in economics: comments on Siakantaris

The problem of ‘parallelism’ or external validitycan in principle be solved; I try to show how by means of twosimple examples. I also criticise attempts to dismiss experimentaleconomics that appeal to alleged ontological differences betweenthe natural and the social realm.     

Does willingness to pay increase with the number and strictness of sustainability labels?

Labels signaling sustainable product attributes are gaining importance, although uncertainty concerning the environmental, micro‐ and macroeconomic benefits of such labels persist. One of the questions still incompletely answered is whether Willingness To Pay (WTP) varies with a gradually increasing number of labels on a food product. In order to answer this question, we conducted a laboratory experiment with 191 student respondents, testing consumer valuations of different labeling strategies. Using the Becker‐DeGroot‐Marschak mechanism, WTP for 15 food products was measured. The products were endowed with up to six different sustainability labels, such that each grocery item was available in eight product versions. For perishable, nonperishable, and plant‐based products, the results indicate that participants are prone to allocating WTP‐premiums to labeled products, more than to unlabeled products. For animal products, however, labels do not influence WTP significantly. Furthermore, the premiums do not vary with an increasing number of labels, irrespective of whether the labels signal substitute or complementary sustainability information. The results are not entirely in line with normative notions of magnitude variation, but rather with the behavioral economic concept of embedding effects.     

Willingness-to-pay for natural,organic, and conventional foods: The effects of information and meaningful labels

Vague food labels and distorted product claims have persisted in the “natural” food industry, while organic claims can be certified by the U.S. Department of Agriculture (USDA). Using experimental methods and a sample of randomly selected subjects, we test food label and information treatment effects on subjects' willingness-to-pay (WTP) for organic, “natural,” and conventional foods. Random nth-price auctions are used to elicit WTP after subjects received one of five randomly assigned information treatments. We find large information effects, including asymmetric cross-market effects for natural and organic foods. Perhaps surprising is that organic premiums increase in response to subjects seeing the “natural” foods industry's perspective on its products. Demographics effects are also important. The results have practical implications for natural and organic food marketing and valuing products where there are vague claims about their attributes.     

Information,branding, certification,and consumer willingness to pay for high-iron pearl millet: Evidence from experimental auctions in Maharashtra,India

In this paper we use hedonic testing methods adopted from food science literature and the Becker-DeGroot-Marschak mechanism adopted from economic valuation literature to estimate consumer demand for biofortified high-iron pearl millet (HIPM) in Maharashtra, India. Unlike biofortification with provitamin A, biofortification with minerals, such as iron and zinc, does not change the color or the appearance of the biofortified crop. Therefore, we test the impact of both nutrition information, and branding and certification, as well as the nature of the brand and of the certifying authority (state level versus international), on consumer demand for HIPM. We find that even in the absence of nutrition information, consumers assign a small but significant premium to the HIPM variety relative to the local variety. This is consistent with consumers’ more favorable rating of the sensory characteristics of the high-iron variety. Nutrition information on the health benefits of HIPM increases this premium substantially, and regression analysis reveals that consumers prefer international branding and international certification authority to their state-level counterparts.     

Knowledge and willingness to pay for organic food in Spain: Evidence from experimental auctions

The aim of this paper is to analyse the main determinants of consumers' knowledge and their willingness to pay for organic food products. Moreover, the relationship between knowledge and buying behaviour is explored. Virgin olive oil is taken as an example. Data was generated by way of an experimental auction carried out in two cities in northeast Spain. A three-equation model is estimated: (1) Consumer knowledge; (2) the decision to pay a premium for organic olive oil; and (3) how much premium consumers are willing to pay. Results indicate that socio-economic variables are main determinants of consumer knowledge, and that consumer attitude, lifestyle and knowledge all influence the decision to pay a premium for organic olive oil.