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The industrial marketer's promotional tool, the formal proposal, has been little more than an informative but relatively dull statement of supplier qualifications and technical specifications. This article outlines the phases of conventional bidding or proposal preparation, employs exploratory research findings to help identify current weaknesses, and introduces the emerging storyboarding process as a stimulus to the increased vitality of the industrial promotional atmosphere. 相似文献
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本文以XK714数控铣床为例,介绍了FANUC 0MD数控系统的构成、各模块功能以及接口信号的含义。 相似文献
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Successful industrial market segmentation may often depend on the marketer's ability to identify key characteristics influencing purchase preferences. Environmental, organizational, and personal factors are all potential determinants of buyer response patterns. Recent attention to microsegmentation processes has focused interest on personal level factors and how these are modified by organizational and situational variables. Utilizing a simulated buying experiment, this study explores a simplified approach to microsegmentation that emphasizes information readily available to industrial vendor representatives. 相似文献
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Robert E. Spekman 《Industrial Marketing Management》1981,10(1):43-48
Organizational type is presented as a potentially important company specific characteristic that affects the organizational buying process. Factor analysis and multiple discriminant analysis are utilized to demonstrate that differences in the importance associated with purchasing related factors exist among purchasing managers from commercial, non-for-profit, and government organizations. Finally, the managerial usefulness of organizational type as a macrosegmentation variable is discussed. 相似文献
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The importance of designing an accounting system that is congruent with an organization's budgeting system has been noted in the literature. Unfortunately, in many government organization it is common to find incompatible budgeting and accounting systems. The purpose of this study is to investigate whether gearing the accounting information system to a zero-base budgeting system increases the perceived usefulness of the budgeting process. This issue is examined under conditions of both scare and abundant resources. Based on an empirical study, it is shown that the usefulness of a budgeting system to budget recipients may indeed be dependent on the accounting information system, conditioned on the availability of resources. Given the relationship between budgeting and public policy, implications of the study for the public policy making process are discussed. 相似文献
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Son Nan Chen 《Journal of Economics and Business》1984,36(3):335-344
In this article, capital budgeting is examined under uncertain inflation. The market value of a risky asset is shown to be greatly influenced by uncertain inflation. Risk- adjusted discount rates and certainty equivalent factors are determined by risks due to potential changes in investors' expectations in response to changes in the unanticipated inflation rate and market conditions over time. A serious error in capital budgeting decision may be resulted if the impact of uncertain inflation is ignored in the valuation process. 相似文献
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价值工程理论研究最新动向与发展趋势——高校财经类硕士研究生培养的功能定位研究 总被引：1，自引：0，他引：1
价值理念的多元性和管理维度的复杂化客观上对价值工程理论和方法的发展提出了严峻挑战。结合目前价值工程学科理论研究的国际最新动向介绍,给出其发展趋势分析,并就我国高校财经类硕士研究生的培养改革,进一步提出功能定位系统分析的动态性观点。 相似文献
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“MD＆A”信息既是对公司历史经营业绩的回顾与评价,同时也包含了管理层对于公司未来发展情况的前瞻性信息.“MD＆A”信息披露制度的建立和不断完善在一定程度上消除了投资者和管理层信息不对称的问题.本文通过构建MD＆A信息披露质量指数,区分定量和定型数据,采用0～2评分法对110个样本,从按披露的方式、信息类型、信息导向、以及信息使用者较为关注的前瞻性信息的可信度分析等方面对甘肃省上市公司2008年至2012年MD＆A信息披露的基本情况与动态趋势进行统计分析,进而实证检验MD＆A信息披露与下一年度EPS显著正相关,并就如何提高MD＆A的可理解性等问题提出建议. 相似文献