Customer Relationship Management in Electronic Markets

Abstract

Customer relationship management, or CRM, has found increased attention in both the academic and managerial worlds of marketing in recent years. While the Internet has greatly enabled the application of CRM in fostering loyal customers, the preliminary results on the effectiveness and efficiency of technology-based CRM has been far from discouraging. The authors identify various contentious issues behind the various key concepts of relationship management and identify several areas that deserve closer academic scrutiny and managerial inspection. The paper also comments on the extent to which Internet technology can bring about closer relationships with a firm's customers.     

Weak Disposability in Nonparametric Production Analysis: Reply to Färe and Grosskopf

Färe and Grosskopf (this issue) claim that a single abatement factor suffices for modeling weak disposability in nonparametric production models, and that the Kuosmanen (2005) technology that uses multiple abatement factors is larger than necessary. This article demonstrates by a numerical example that a single abatement factor does not suffice to capture all feasible production plans, and that its use leads to the violation of convexity, one of the maintained assumptions of the model. We also prove that the Kuosmanen technology is the correct minimum extrapolation technology under the stated axioms.     

REACH法规注册豁免条款的解读

文章对REACH法规附件V进行了解读，以帮助企业深入理解REACH法规的豁免条款，避免不必要的注册。     

Forest transition in Northern Spain: Local responses on large-scale programmes of field-afforestation

Public field-afforestation schemes have been designed and widely implemented as a measure to alleviate uneven distribution, generate economic growth in rural areas and maintain or improve natural resources. The literature on forest management and planning has improved land-related information systems, allowing policy-makers to design and implement future policies on the allocation of forestland uses, and to forecast the land requirements of the target population more closely. The aim of this article is to empirically examine and validate the temporal and spatial land use changes and the socioeconomic effects linked to field-afforestation on private lands in the province of Lugo (Galicia, Northern Spain) at the municipal, parish and individual farm holding levels. Two main top-down field-afforestation programmes are reviewed in the study area: the national programme of public afforestations started with the implementation of Ley de Patrimonio Forestal del Estado (National Forest Estate Act; NFE) from 1941 to 2000, and the European aid scheme for forestry measures established under European Council Regulation No. 2080/1992 from 1993 to 1997. The results of a survey, targeted at 1355 farmers and conducted through questionnaires in the province of Lugo in 2004, complete the analysis of public intervention in forest management. The results indicate that the specific social, economic and environmental context of an agricultural and forestry area involves a differential heritage of land customs that determines a differential response model to forest programmes of land allocation and planning. Therefore, this must not be underestimated by the quantitative or qualitative general objectives of large-scale policies.     

利用AHP构建科技价值体系综合评价系统

本文针对科技价值难以管理的问题,利用VM/VE的方法构建科技价值体系,以通过价值对科技项目进行管理。     

西部人才开发模型及战略分析

知识经济中人才是最重要的资源.西部大开发处在知识经济迅猛发展的历史阶段,人才开发对西部经济发展具有十分重大的战略意义.西部人才开发的核心是人才体制的创新.构建优良的人才环境系统是西部人才开发的目标.只有这样,我国才有可能完成西部大开发的历史重任.     

全球价值链条件下的制造业集群危机：浙江个案

基于全球价值链分工的浙江制造业集群的危机主要表现在四个方面。即:全球价值链的空间分化中成本优势的丧失和资源的匮乏、增值链的非均衡造成的对外部联系的过度依赖、全球价值链治理的集群升级困难、发达国家贸易壁垒的限制。在参与全球价值链分工的同时,应及时规避集群风险,促进经济又好又快发展。     

关于第四方电子商务模式研究

电子商务模式是电子商务应用的关键问题,本文从电子商务网站控制者角度出发,对电子商务模式进行研究,在已有成果分析总结基础上,提出了一类基于价值网的第四方电子商务模式,研究了第四方电子商务模式产生原因,及对中企业电子商务应用的影响,同时指出了电子商务模式发展的趋势。     

The leading indicator property of the term spread and the monetary policy factors in Japan

Many studies have observed the leading indicator property of the term spread (LIPTS), which indicates that the term spread—the difference between long- and short-term interest rates—has information on future economic conditions. We examine whether this property is related to monetary policy or not by using Japanese monthly data with consideration for structural changes. Results of structural change tests show that the term spread has predictive ability for the future economic activity from 1982:4 to 1997:8. Decomposing the term spread into three parts; one is explained by past monetary policy shocks, another is explained by expected future call rates and the other is the remaining part, we find that all three parts are significantly related to the future economic growth rate. Hence, we find that the monetary policy plays an important role for the LIPTS.     

基于本质的物流网体构建设计三元论——高级物流网体的三元设计:阴流子、阳流子、TMS网系

传统物流是指物质资源和服务信息从生产场所到消费场所的流动.本质上,在需求与供应之间的联系枢纽:产—消通道乃至超级英特网上运动着的阴流子和阳流子正是物流的量子经济概念.在未来TMS网系上,纳米制造术将大尺度物体(产品)转化为量子,在网上传送并按需配置资源,同时又根据衣食住行用等的需要,将量子还原成可以使用的消费品.也就是说,从TMS网系发射端输入产品设计模型软件包,在其接收端下载设计模型软件,便可就地取材还原产品；或同时输入产品设计模型软件包与产品纳米形式,使消费者在接收端直接下载原产品.