分众时代广告媒体传播策略探析

广告媒体传播策略是企业营销战略的重要一环,媒体组合的终极目标是协助达成产品营销的目的,而营销的成功有赖于杰出的广告媒体组合策略。文章试从分众时代下,目标受众的生活片段实施立体化、无缝化传播策略角度,探讨广告的媒体传播策略。     

学校领导班子和谐建设的探析

在学校领导班子中,正职是学校的“一把手”,是把方向,管全局的。副职是正职的“左膀右臂”,是正职的参谋和助手。如何正确处理学校正职与副职之间的关系,对于领导班子的和谐建设、提高领导集体的战斗力、带领全体教职工出色完成各项工作任务具有十分重要的作用。     

对我国公共政策协调研究的思考

当前公共政策协调议题越来越受到关注。学术界关于公共政策不协调的现象、原因、影响、对策等方面已有一定的积累。有关政策协调的边界、理论借鉴、解释框架和实现路径等方面的研究有待进一步深化。     

科研单位党组织在单位发展中的重要作用

科研事业单位是研究最新科研技术,提供先进生产力的国家机构,是高级科研专家、高级知识分子云集的地方。党组织在科研单位中如何定位,如何发挥其重要的领导、决策作用,关系到一个单位的发展壮大。     

邓小平发展党内民主思想研究综述

党内民主历来是党的建设的一个重大问题。邓小平同志在长期的领导实践中,对发展党内民主问题深谋远虑,形成了丰富深邃的发展党内民主思想。研究、学习邓小平同志的发展党内民主思想,必将促使我们思考发展党内民主对党和国家的重要意义。近年来,学术界对邓小平发展党内民主思想进行了广泛地探讨并取得了诸多成果。本文就此项研究中的关于邓小平发展党内民主重要性思想、发展党内民主重要举措思想及发展党内民主思想鲜明特色等三个问题加以综述。     

Tackling an accounting coursework assignment - action research on the student perspective

The study focused upon first year undergraduates' experiences and perceptions of a major coursework assignment in accounting. The context was a modular programme with several hundred students from many different courses taking a common first year, first semester introductory accounting module. In the role of a reflective practitioner, the author adopted an action research approach, and gathered various forms of evidence including in-depth interviews with four students at key points during and after completion of their courseworks. The main issues highlighted were: (1) the effect which the university, as a new environment, has on learning in the early weeks of a course, and the fractured nature of learning in a semesterized course; (2) the personal strategies which students adopt for scheduling time on coursework, and the way in which this may differ from the expectations of staff; (3) the variety of learning approaches represented within the student group. These issues are reflected upon and implications for both the author's practice and for other practitioners are considered.     

Job analysis: a strategic human resource management practice

This study examined the impact of job analysis on organizational performance among 148 companies based in the United Arab Emirates (UAE), a Gulf-region country. Survey results indicated that a practice of proactive job analysis was strongly related to organizational performance. This relationship was strongest to the extent that companies maintained HR information systems, accorded HR greater involvement in strategic planning and emphasized competency-based characteristics of employees in the job analysis approaches they used. The findings suggest that a company-wide policy of job analysis is an important source of competitive advantage in its own right, and merits due attention of HR professionals, line managers and top management. The study extends the findings of the HR–performance research pursued in Western countries to a non-Western context.     

The debate between empirical and broader phenomenological approaches to research

Since the end of the nineteenth century, the discourse between positivism and phenomenology has dominated the development of social science research methods. The argument is reflected in current tourism research and some scholars doubt the validity of positivism. Here opposing views as expressed in two recent Chinese publications are examined. By analyzing the two views and their methodology, the characteristics and limitations of both positivism and phenomenology can be highlighted. Both positivism and phenomenological methods have their own advantages and disadvantages, and an integration of the two types of research methods is most commonly used. In some specific research methods positivistic and phenomenological methods can be combined to attain more scientific knowledge. The paper also examines ‘technical rationality’, a philosophy which has been criticized by many for excessively focusing on the tool itself and so ignoring the research object and the purpose of the study. Yet although technical rationality does derive from positivism the former cannot simply be equal to the latter. It is suggested that the improvement of the scientific quality of tourism research is still the primary need for the development of the tourism discipline at present. It is not possible for tourism research to become a discipline purely through inclusion in specialized courses or existing subject content. Tourism research must become more scientific before it becomes a discipline.     

打造涠洲岛国际高端休闲旅游岛的金融支持对策

本文参考和借鉴国内国外旅游岛建设过程的投融资经验,以北海涠洲岛开发建设为例,分析了金融支持的现状,诊断在投融资方面存在的问题,并运用比较经济学的相关理论,提出加大金融对涠洲岛高端休闲旅游岛开发建设的政策建议,对涠洲岛建设国际旅游岛具有重要的借鉴意义.     

Dividends,research and development expenditures,and the value relevance of book value for UK loss-making firms

We extend prior research on the value relevance of accounting information for loss-making firms by allowing the coefficient of book value to vary across three distinct set of loss-making firm observations in our valuation model. Our key findings are, first, that book value is a less important determinant of equity value for either high R&D-intensive firms or dividend-paying firms, relative to firms with low R&D-intensity and zero dividends. Prior literature suggests that book value is a strong indicator of firm value for loss-making firms. This reasoning stems from book value's role as: (i) a proxy for the value of the possibility of abandoning or adapting the firms' net assets; and/or (ii) a proxy for expected future normal earnings. Our work suggests that this prior literature does not fully capture the valuation role of book value for loss-making firms. Second, we also find that dividends are value relevant, but generally only when the valuation role of book value is contextualised by allowing its coefficient to vary across high R&D-intensive firms, and dividend-paying, loss-making firms.