Motives behind retailers’ post-entry expansion - Evidence from the Chinese luxury fashion market

This study aims to examine the motives behind retailers’ post-entry expansion in foreign markets. Through case studies of eleven participating luxury fashion retailers in China, qualitative data was collected from twenty-two executive interviews. Although their initial market entry was driven by both reactive (push) and proactive (pull) factors, the motives behind their post-entry expansion have become predominantly proactive, especially long-term growth strategies, the ambition to extend their brands and retail formats to more cities, and the experiences gained in entry markets. The desire to optimize the retail store portfolio through multiple channel strategies have slowed down the expansions of physical stores.     

清徐县优势农业与旅游业协调发展研究

[目的]发展优势农业是改造传统农业,加快农业现代化的有效途径之一,旅游业作为国民经济新的增长点,两者协调发展更有利于增加农民收入,促进新农村建设,同时也是农村社会经济可持续发展的必然要求。[方法]文章通过文献查阅法了解清徐县优势农业葡萄及葡萄文化旅游业等方面的相关研究及研究成果,结合实证分析法通过协调发展度函数构建模型对清徐优势农业协调旅游业发展进行定量分析。[结果]清徐县优势农业和旅游业的综合评价指数从2004年的0.118 6上升到2016年的0.985 8,总体呈上升趋势,同时协调度13年间,2004~2008年介于0.221 5~0.490 5之间,处于失调发展阶段,2009年为过渡阶段,协调度为0.524 3,2010~2015年协调度介于0.626 7~0.685 8之间,处于初级协调发展水平,2016年协调度为0.701 7,发展到中级协调发展水平。优势农业与旅游业协调发展有利于区域经济水平的提高和农业收入的增加。[结论]推动优势农业与旅游业协调发展,清徐县需加大散户经营管理力度,切实有效地解决散户存在的实际问题,夯实优势农业的基础,为旅游业发展提供更大的发展空间。     

国际主流产业与国家经济发展模式研究

认为经济增长与选择恰当的主流产业相关,为了探讨产业选择与经济增长之间的关系,特选取世界经济发达的国家和地区作为研究对象,通过研究这些国家和地区历年GDP增长率变化情况,找出在不同时期各国选择的主流产业,从而探讨主流产业发展对经济增长的影响。最后结合中国的具体情况指出今后的发展方向。     

基于信息熵的山东省入境旅游消费结构演变分析

旅游者的消费结构对一个地区旅游经济的发展有重要意义。通过信息熵的引用，以山东省历年入境旅游者旅游消费结构统计数据为基础，归纳总结了山东省入境旅游者旅游消费特征和演变规律，并对山东省旅游消费结构的发展趋势进行了预测。     

南贵昆经济区产业分工与合作研究

南贵昆经济区是西部大开发总体规划的重点区域之一。通过产业的分工与合作,建立具有全国地域分工意义的特色产业体系是南贵昆经济区开发的重要内容。本文在对优势产业选择基准、产业比较优势、产业竞争优势分析的基础上,从实证角度研究南贵昆经济区产业分工与合作存在的问题及实现机理。     

Competition‐driven repositioning

We study competition as an impetus for firms to reposition—to abandon their current positioning strategy and adopt a new one. We predict that as a strong firm moves closer, competition erodes the profitability of situated firms and prompts them to reposition. We expect this effect is pronounced the greater difference in competitive strength. However, we expect that countervailing forces exist such that the viability of alternative positions and the opportunity cost of abandoning a current position mitigate this effect. Evidence from a natural experiment in China's satellite television industry supports our hypotheses. This research adds to the existing literature on repositioning, which emphasizes the phenomenon as opportunity‐driven, and to the competitive interaction literature, which typically does not distinguish between noncounterattack strategies. Copyright © 2013 John Wiley & Sons, Ltd.     

Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance

An extensive body of work within the marketing and economics literature has been devoted to studying vertical restraints, yet only a few researchers have investigated the violation behavior of retailers. In this paper, we investigate violation behavior in the context of retailer price maintenance. We investigate this behavior using a unique data set from a subsidy program in China, which includes transaction-level information that shows retail price maintenance (RPM) practices in multiple product categories by multiple manufacturers across multiple markets. The results from our fixed effects regression show that retailer violations are more likely to occur when intra-product competition is high. However, how retailer violation likelihood varies with inter-product competition may depend on the product category. We find that inter-product competition, is negatively associated with the likelihood of violation, for “less popular” product categories in the program such as washing machines, air conditioners, etc., but is positively associated with the likelihood of violation for “popular” product categories such as refrigerators, televisions, and cell phones. Our research provides some of the first empirical evidence about retailer violation behavior under RPM in the world’s largest emerging market by focusing on the relationship between violation behavior and market structure. We discuss the implications for monitoring efforts of manufacturers and regulators.     

集群企业间知识溢出、研发竞争与集群主导设计形成的关系

考察了产业集群企业间的研发竞争和知识溢出对集群企业采纳潜在主导设计的影响。通过数理分析和实证检验,得到如下结论:集群企业间的研发竞争有利于主导设计的形成;集群企业间的知识溢出对主导设计的形成也有正向影响;企业间的研发竞争正向调节知识溢出与主导设计形成的关系。     

Reconceptualizing value creation: Exploring the role of goal congruence in the Co-creation process

As companies gradually shift from the exchange view to the resource integration view, the creation of value also shifts from the customer sphere to the joint sphere. As a result, the customer and service provider are responsible for co-creating value through resource integration. However, it raises the question of whether customers are capable of contributing to the co-creation of value. Our study proposes a framework of how goal congruence plays a pivotal role in the resource integration process between all actors in the joint sphere. When the level of goal congruence between customer and service provider actors is high, it stimulates the exchange of valuable resources from all actors, which leads to the actual experience of co-creation resulting in value-in-use and improves service outcomes, i.e., customer satisfaction and loyalty. Data were collected through a field survey from salon-and-spa customers (n = 530) and PLS-SEM was employed to test the hypotheses and further analysis. The results show that goal congruence impacts customer satisfaction and loyalty through value-in-use. Therefore, suggesting service providers to properly socialize their goals will be a good strategy to increase customer capability to co-create value and ultimately enhance customer satisfaction and loyalty.     

人民币成为区域主导货币的实证研究——基于汇率视角的考察

从历史和现实的视角看,如果说布雷顿森林体系的崩溃导致了欧洲货币体系的形成和欧元的诞生,那么美国金融危机引发的国际货币动荡正在使东亚各国脱离美元本位,寻找区域内稳定的货币锚,而人民币则有可能成为东亚区域内首选的货币锚。本文拟从多边汇率相互影响的视角出发,实证分析人民币汇率变动态势及其与东亚其他货币之间联动关系的变化(包括其它国际货币汇率的变动对东亚其它货币之间关系变化的比较),从而揭示人民币成为区域锚货币、成为区域主导货币的可能性及其途径、进而了解人民币经济区形成的条件和趋势。