因子分析法寻求物流企业市场细分变量的研究

物流企业选择合适的细分变量对准确细分市场以及制定营销策略有着非常重要的作用。本文利用因子分析法,从众多的可用细分变量中寻找出具有代表性的物流企业市场细分变量,为物流企业的市场营销管理提供参考。     

利率市场化效应与我国商业银行的应对策略研究

利率市场化改革将从根本上改变商业银行业已习惯了的资金价格决定机制和变动规律,从而对商业银行外部环境和内部经营管理模式产生深层次的影响,使商业银行传统的经营机制、竞争机制和赢利模式受到冲击和挑战,整体的风险水平大幅度提高.为此,商业银行只有及早转换经营理念,调整经营战略,理顺管理体制,改进风险管理,加快金融创新,才能培育新的竞争优势,保持持续发展.     

客户关系管理中基于数据挖掘的客户细分研究

客户关系管理(CRM)是适应企业“以产品为中心”到“以客户为中心”的经营模式的战略转移和关系营销的需要而发展起来的新的管理理念,它把在保证企业利益的前提下追求客户满意和客户忠诚作为最终目标。客户细分是客户关系管理系统的核心功能之一,可以对客户获取、客户保持及客户增值等客户关系管理过程提供全面支持,提升客户满意和客户忠诚。     

财政分权与中国区域碳减排效率实证研究

基于新经济地理学的视角,通过构建模型解析了财政分权情境下中国地方政府制定碳减排标准的微观机理。结合1995—2012年28个省市的面板数据,利用随机前沿分析法进一步测算了全要素碳减排效率,并以其为因变量验证了财政分权对碳减排的内在联系。研究发现财政分权与CO2减排效率之间呈倒U型关系,即适当的财政分权有利于提高CO2减排效率,而过度分权则会适得其反,而就当下大部分地区财政分权状况而言,中央政府可以选择适当提高分权水平以提升CO2减排效率。同时,立足于不同的财政分权水平,地方政府保护主义引发的市场分割将会进一步改变财政分权对碳减排效率的影响。     

A、B股市场信息价值的比较研究

中国证券市场具有在全世界资本市场都堪称独特的A、B、H股市场分割体制 ,对这一问题的研究具有重要的学术价值和现实意义。从会计盈余信息价值的角度研究我国证券市场分割 ,即通过比较A、B股市场中双重上市公司的股价和成交量对不同会计准则下盈余信息的反应 ,发现两个市场在信息传递、信息评价、信息反应模式等方面体现出明显的信息价值差异 ,同时就证券市场分割下信息价值差异的成因及解决对策进行了探讨。     

Determinants of corporate hedging and derivatives: A revisit

Although the primary purpose of hedging is to reduce earnings volatility, corporate hedging may also increase firm value. Using publicly-available data, we found that hedging reduces the probability of financial distress, reduces the agency costs of debt, and reduces some agency costs of equity. However, we found no support for the hypothesis that hedging increases firm value by reducing expected tax liability. In addition, we suggest that corporate ownership structure may affect the desirability of hedging. We also found that large firms have a stronger tendency to hedge, firms with a larger percentage of value derived from growth opportunities are more likely to hedge, and convertible debt serves as a substitute for corporate hedging. With a dummy variable for multinational corporations as a proxy for operational hedging, we found that operational hedging and derivative hedging are complements rather than substitutes.     

Risk sensitivity in distribution channel partnerships: implications for manufacturer return policies

The manufacturer return policy is widely regarded as a means for channel partners to share risk. However, existing studies of this popular institutional practice use frameworks that assume risk-neutrality of all parties.This report analyzes how sensitivity to risk affects both sides of the manufacturer-retailer relationship under various scenarios of strategic power, and how these dynamics are altered by a return policy. A key finding is that the penalty for ignoring risk sensitivity can be substantial. This will suggest an informational motive affecting the use of return policies, a consequence of the potential difficulty of inferring another party’s risk sensitivity and the positive incentive for deception.     

An entrepreneurial cognition perspective on the internationalization of SMEs

Drawing from entrepreneurship, cognition, and international business theory, this paper develops a model integrating individual-level and firm-level characteristics to provide an entrepreneurial cognition perspective on the internationalization of small and medium size ventures. The model is tested on a sample of Spanish ventures using structural equation modeling techniques (partial least squares). Support is found for the central role of cognition and risk perception of CEOs in explaining the implementation of international expansion strategies for their firms.     

我国上市公司股份回购效应分析--兼论股权分置改革背景下回购的作用

我国股票市场成立以来曾发生过多次股份回购事件,本文运用事件研究方法和会计研究法进行实证分析,讨论股份回购对上市公司财富效应、绩效的影响,本文还提出了在股权分置改革背景下对股份回购的一些思考,认为回购对股权分置的解决具有较为实质的辅助作用。     

Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the findings.