Reputation gaps and the performance of service organizations

Links between the reputation of organizations and their financial performance are intuitively attractive to assume, but often difficult to demonstrate convincingly. Gaps between employee and customer perceptions of corporate reputation have traditionally been associated with poor performance. In the context of service business and applying assimilation‐contrast theory, we hypothesize that the nature of such gaps will, in reality, have a differential effect on future revenue depending on the size and valence of the gap. The effects of small gaps should be assimilated by customers, but larger ones have a greater potential of creating a contrast effect resulting in significant increases or decreases in subsequent sales. In businesses where employees have a more positive view of the company reputation than customers, we hypothesize a growth in future sales, and where they have a relatively more negative view, a decline. We test the effects of what we label as reputation gaps in 56 business units drawn from nine service organizations and confirm our hypotheses. Among the implications of our findings are that managing reputation by elevating employee perceptions of a company's reputation above those perceived by its customers holds the potential to enhance future sales. Copyright © 2009 John Wiley & Sons, Ltd.     

证券投资基金中的委托代理问题

从分析证券投资基金的委托代理关系入手 ,讨论了由于基金存在两级契约安排所引起的逆选择和道德风险问题 ,提出只有设计一系列制度安排以减少信息成本和激励成本 ,投资基金才能凭借其特有的优势 ,发挥出集合投资、分散风险、专家理财、企业监控的功能。具体探讨了第一、第二级契约安排中的委托代理问题。     

体验式营销与客户口碑的实证研究

体验式营销已经深入各个行业中,而体验式营销的策略到底如何制定?本文结合7EP体验式营销策略和客户口碑行为,建立了体验式营销策略与客户口碑行为之间的概念模型,并通过实证得出了7EP体验式营销策略中各策略与口碑的相关程度。同时,针对教育服务业提出切实可行、结合企业实际的整合体验式营销策略。     

基于委托代理的供应链质量管理激励策略

利用委托代理模型建立了供应链质量管理的激励模型，从购买商对供应商质量管理监管的角度出发，探讨了不同风险态度下最优激励合约的设计问题，求出了模型的最优解并进一步讨论其影响因素。最后，拓展分析了声誉激励的效果，为寻求有效的供应链质量管理提供理论依据。     

诚实信用原则在县级政府的适用

作为建立和维护基层社会信用体系的主要承担者的县级政府,其自身的信用是建立社会信用体系的关键.如何适用诚实信用原则是作为我国法律与政策的基层执行机关--县级政府自身的信用建设的重要方式也是构建和谐社会,创新行政管理方式的重要内容.     

Determinants of Underwriter Participation in Initial Public Offerings of Common Stock: An Empirical Study

This paper examines an optimal underwriter participation model and develops testable hypotheses regarding the influence of certain factors on the degree of underwriter participation in initial public offerings (IPOs) of common stock. The issue of underwriter participation is important primarily due to the tradeoff between foregone underwriter compensation and underwriting risk reduction. The results of this paper indicate that factors related to the issue, issuing firm, underwriter, and IPO market conditions all are important determinants of the participation decision. Interestingly, the results also show that the importance of these factors is not consistent across underwriter prestige groups. In particular, factors external to underwriters (e.g., the issuing firm and market characteristics) are more important for explaining nonprestigious underwriter participation, while factors related to underwriters themselves play a more important role for explaining prestigious underwriter participation.     

基于报酬机制失效下的创业投资企业声誉机制分析

创业投资的报酬分配机制并不是一种有效的激励机制,因为它未能使投资者的效用达到最大化,为了弥补报酬激励合同的不完备性,通过构建声誉模型,分析了声誉机制对创业投资企业的激励作用,并对我国构建创业投资企业声誉机制提出了政策建议。     

B2C中的信誉评级模型研究

通过对信誉评级累加模型进行分析,指出了该模型具有诚信激励效用递减现象,并且分析了该现象存在的内在机理及条件;然后,提出了三种解决措施,以便减轻甚至防止诚信激励效用递减现象。通过仿真,证实了它们的有效性。     

Bank Debt Use and Firm Size: Indian Evidence

The paper employs a sample of listed Indian manufacturing firms over the period 1995–2004 to examine the factors influencing the concentration of bank debt in total debt. The results indicate that the factors vary by firm size. Small to medium-sized firms have a high concentration of bank debt. The results support the reputation view that firms face differential debt choice as they grow larger. When evaluating bank regulations, policymakers need to consider the importance of the reputation-building service which banks provide to businesses.     

The effects of corporate reputation perceptions of the general public on shareholder value

Superior corporate reputations can have strategic value for firms. Of the “multiple reputations” associated with each firm, we focus on the perceptions of the general public. The public represents the most widely defined stakeholder group but has attracted the least amount of research interest to date. Drawing on data for German firms, this study demonstrates that superior reputation perceptions issued by the general public increase shareholder value, as measured by future stock returns. This study provides a more nuanced understanding for this novel finding. Applying a conceptualization of reputation that balances both its affective and cognitive components, we find that reputation perceptions that are driven by nonfinancial aspects are more value relevant in the future than reputation perceptions that are driven by previous financial performance. Copyright © 2014 John Wiley & Sons, Ltd.