顾客忠诚的价值

建立顾客忠诚对企业至关重要 ,顾客忠诚所创造的价值包括了一般顾客可能带来价值的所有方面 ,顾客忠诚的价值在于不仅为企业带来稳定可观的销售利润 ,而且影响企业长期的经营和发展 ,是企业拥有的核心财富和战略资产 ,是真正属于企业的核心竞争力 ,对企业的生存和发展具有重要的战略意义。     

Value Co-Creation Processes—Early Stages of Value Chains Involving High-Tech Business Markets: Samsung–Qualcomm Semiconductor Foundry Businesses

Purpose: This research aimed to identify both the specialized resources and competences for value co-creation when the value co-creation phenomenon is extended to the early stage of the value chain. Further, it proposes a framework that can analyze the value co-creation process in the high-tech business-to-business (B-to-B) market.

Methodology/approach: The research methodology was based on building a theory from a case study. The qualitative data was coded based on the grounded theory coding after collecting data from multiple sources.

Findings: Four critical resource types (financial resources, knowledge resources, efficiency resources, and intellectual resources) and five competence types (relational capability, collaboration capability, strategic capability, innovation capability, and managing capability) were constructed as the principal factors for value co-creation at the early stage in the value chain within the high-tech B-to-B market. Among the four resources and five competences, intellectual resource and strategic capability associated with value co-creation were unique findings in our case research.

Research implications: Our results provided new insights, which the value co-creation can be extended to the early stages in the value chain, such as the research and development (R&D) stage, in the high-tech B-to-B market, whereas extant value research was more focused on the late stages of the value chain. The reciprocal value co-creation process, which used four resources and five competences of both the supplier and customer, was proposed as an integrated framework to co-create value at the early stage of the value chain within the high-tech B-to-B market.

Practical implications: A supplier’s R&D, marketing, manufacturing, planning departments and the customer can utilize the defined resources as well as competences at different stages of the value chain in order to co-create value and improve their performance. In particular, the marketing department of the supplier needs to turn their eyes to the early stages in the value chain so as to seek a value co-creation strategy.

Originality/value/contribution: A value co-creation strategy was sought from a different perspective, extending from a late stage to an early stage in the value chain of the high-tech B-to-B market. The integrated research framework, combining resources and competences of the supplier and customer, was established to analyze the value co-creation phenomenon.     

我国IT企业的企业竞争能力主成分分析

IT企业属于知识密集型企业,其产品具有高知识、高附加值的特点。IT企业往往不需要高额的固定资产投资,而其产品的价格、质量、企业竞争能力等要素,很难用通常的办法衡量。因此,对IT企业的研究并不多见。采用统计学中的主成分分析法,对IT企业的企业竞争能力指标进行分析计算,可以得出影响IT企业的企业竞争能力的主要因素,进而得出提高IT企业的企业核心竞争能力的方法。     

资本并购对黑龙江省企业核心竞争力提升的探讨

培育和提升企业核心竞争力是企业保持可持续竞争优势的关键性因素,资本并购能快速提升企业的核心竞争力。目前在振兴东北老工业基地战略的有利形势下,黑龙江省企业的资本并购呈现出自身的特点,企业和政府都应该转变观念,抓住发展机遇,进而提升黑龙江省企业的核心竞争力,加快黑龙江省经济的发展。     

基于价值链的房地产企业核心竞争力分析

运用价值链分析与竞争优势理论方法分析房地产企业创造价值活动的过程,提炼房地产企业创造价值的战略环节和保持竞争优势的源泉,进而归纳和总结了房地产企业的核心竞争力,即战略规划能力、资源整合能力和创新能力。     

我国连锁超市发展的策略选择

近年来,连锁超市业蓬勃发展,超市已成为我国零售业广泛采用的新型业态。连锁超市企业要得到发展壮大,必须采用新的经营业态,引进新的经营理念和新的经营手段。要选好目标市场,准确定位,开展差异化营销,赢得竞争主动权;综合考虑城市的商业容量、商业区位、交通、竞争状况等因素,进行合理的选址布局;针对不同的目标市场,选择合理的业态与发展战略;充分挖掘企业的核心竞争力,以保持长期竞争优势;建立良好的用人机制、激励机制和培训体系,培养高素质人才;遵循规范化原则,规范公司运营。     

论二语语用发展研究认知路向

“未来的研究需从心理学的不同角度，包括认知理论和社会文化理论考虑学习者的二语语用习得。”Kasper和Rose的这一设想，不仅为二语语用发展研究提出了新思路，也提出了挑战。建立在语用普遍性基础之上的二语语用发展研究，在继承传统语用研究成果的同时，汲取体验认知语用的研究成果，将概念能力发展和隐喻能力发展作为一种新的研究路向。这既有必要，也有可能。     

Relationship between flow experience and subjective vitality among older adults attending senior centres

ABSTRACT

This study examined relationships between leisure autonomy, leisure competence, leisure social support, and flow experience and subjective vitality among older adults. In total, 257 older adults attending senior centres from New Taipei City, Taiwan were recruited. Data were collected through face-to-face interviews, during which leisure autonomy, leisure competence, leisure social support, flow experience, and subjective vitality were measured. The data were analysed using a hierarchical regression method. Results revealed that leisure autonomy, leisure competence, and leisure social support were significantly and positively correlated with subjective vitality and that flow experience was more significantly and positively correlated with subjective vitality than the three leisure needs were. Practical implications of results in terms of enhancing subjective vitality among older adults are discussed. Considering that flow experience is a strong predictor of subjective vitality among older adults, helping older adults experience flow should considerably enhance their subjective vitality. Flow is experienced when a balance is reached between high levels of challenges and skills. Therefore, leisure with such balance increases the likelihood that older adults can experience flow.     

竞争优势来源研究的理论演进

面向21世纪知识经济的挑战,如何在变革的环境中获取竞争优势是制定企业战略的关键因素。企业竞争优势从何而来,在激烈竞争的动态环境中,企业的持续竞争优势越来越依赖于无形的核心能力,企业只有通过培育和加强核心能力,有效的组织学习和不断的知识创新,才能帮助企业获得持续的竞争优势。     

企业核心能力生命周期的特性

核心能力在企业发展的过程中是动态发展的,并且存在一个从培育、形成、提高到再生或者衰退的生命周期过程。核心能力是企业取得长期竞争优势的源泉。因此,企业决策者在企业发展过程中必须对核心能力生命周期的各个阶段的特性予以清楚地了解,以便企业根据特性通过具体的运作来实现核心能力的维护和提升,从而达到核心能力持续成长的目的。