基于网络的高等医学院校虚拟实验室的建设初探

本文从高等医学院校开展虚拟实验教学的必然性出发,在探讨基于网络的虚拟实验室的基本功能的基础上,对高等医学院校建设网络虚拟实验室的重要性和前景进行了分析和探讨。     

基于自适应的成人教育网络自主学习模式研究

随着多媒体网络技术的飞速发展和应用,以教师为中心的课堂授课传统模式彻底地转到以学生为中心的新型自主学习的模式,对于进行网络学习的成人来说,如何强化提高他们有效的自主学习能力,是网络教育领域中一个重要的研究主题。     

Hub location problems in transportation networks

In this paper we propose a 4-index formulation for the uncapacitated multiple allocation hub location problem tailored for urban transport and liner shipping network design. This formulation is very tight and most of the tractable instances for MIP solvers are optimally solvable at the root node. While the existing state-of-the-art MIP solvers fail to solve even small size instances of problem, our accelerated and efficient primal (Benders) decomposition solves larger ones. In addition, a very efficient greedy heuristic, proven to be capable of obtaining high quality solutions, is proposed. We also introduce fixed cost values for Australian Post (AP) dataset.     

Impact of star and movie buzz on motion picture distribution and box office revenue

This study contributes to research on the impact that consumer buzz has on movie distribution and box office success by examining the impact of buzz generated about the individual stars and about the movie itself. The results indicate that movie buzz is instrumental in boosting box office revenue throughout the theatrical release, not just in the later run, as has been suggested in previous studies. Star buzz can enhance box office receipts during the opening week and can contribute to the public's anticipation of the movie pre-release. However, early buzz can have a negative impact on revenue during subsequent weeks if the movie fails to resonate with the audiences. Model simulations reveal that, even for poorly received films, the overall impact of star buzz is positive because the initial revenue boost normally outweighs the later decline. Thus, this study empirically demonstrates the positive impact of star buzz on revenue, which helps shed light on the long-standing debate regarding the importance of star participation in the success of a movie.     

从百度文库搜索引擎侵权事件引发的法律思考——兼论网络侵权的规制

针对百度文库侵权案例的辨析,本文对百度搜索引擎ISP在实质性非侵权用途、共同侵权、避风港原则等方面进行认定。从而提出对我国在网络侵权方面应加强完善间接侵权规则、界定网络服务主体的性质、适当加大网络服务提供商的责任以及制定《网络侵权责任法》的规制建议。通过本文的研究,寻求搜索引擎行为在法律规制过程中所追求的价值目标。     

虚拟国际贸易中心的构想与实现路径研究

虚拟国际贸易中心不是实体国际贸易中心的网络版,而是建立在网络贸易平台基础上、能够支配实体贸易资源的虚拟组织.它不依附于特定的城市,而是以信息港为核心,其创新之处在于集聚功能强、能级大大提升、体制灵活等.虚拟国际贸易中心可在B2B电子商务网站基础上升级而成,也可在实体贸易中心的基础上升华而成.建立虚拟国际贸易中心需要突破...     

多渠道零售商非价格策略对在线购买行为的影响研究

文章分析了B2C多渠道环境下零售商非价格策略对消费者在线购买行为的影响。实证数据分析显示,在线信任对在线购买行为具有显著影响,零售商声誉和渠道协调通过在线信任对在线购买行为产生间接影响,网站互动性和消费者保护对在线购买行为既有间接影响又有直接影响,这些研究结果为开展多渠道零售提供了重要启示。     

Effects of Picture Presentations on Customers' Behavioral Intentions on the Web

SUMMARY

As the Web is becoming a major communication channel to bridge hotels and customers, great marketing efforts have been made to attract new customers and repeat business. A wide variety of studies have been conducted to identify factors that could affect customers' purchase behavior on the Web. Little research, however, has been documented that assessed the effects different pictures presented on the Web had on customers' online purchase behavior. Based on the content analyses with 203 existing hotel Websites, this study examined the potential effects of Website format, Website contents, and Website realism on customers' behavioral intentions. Results indicate that the content and realism of picture presentations are important predictors of customers' attitudes toward the Website. The attitudes appear to be a strong predictor of behavioral intentions on the Web. Suggestions and implications are included for the lodging industry and future research.     

Integrating nanotechnology into agri-food systems research in India: A conceptual framework

The implications of current trends in nanotechnology for the agri-food sector in India are assessed. Using published literature and patents data, a model to organize the information is developed through a specially designed database. The database allows mapping research themes in nanotechnology to specific sectors in the agricultural value chain to enable a rational assessment of the potential applications of nanotechnology in the agri-food sector, identifying and prioritizing research needs across the agricultural value chain, and assessing the environmental and societal implications of this emerging technology.     

Rewarding customers who keep a product: How reinforcement affects customers' product return decision in online retailing

A lenient product return policy represents the status quo of current return management practice in online retailing because it increases customers' order tendency. However, at the same time, many customers tend to return products under this policy, which incurs considerable costs for retailers. The present research introduces a keep reward (i.e., providing incentives to keep a product) as a new promotion strategy to improve the conventional lenient policy. Drawing on operant conditioning, the authors propose and test the reinforcing effect of a keep reward on customers' keep decision, compared to the conventional lenient policy. Results of a qualitative pilot study suggest that a keep reward is generally feasible in online retailing practice, especially in the low‐ to mid‐price segment and with rewards that are linked to future purchases. Two experimental studies verify the positive effect of a keep reward. Study 1 shows that it substantially increases keep intention compared to a conventional lenient policy. Study 2 shows that the effect on keep intention is moderated by customers' online shopping frequency, and this moderating effect is mediated by repurchase intention. In particular, the keep reward is most effective among frequent shoppers because they are more inclined to repurchase and thus, benefit from the reward. In summary, both studies support the keep reward as a valuable add‐on to the conventional lenient policy because order intention remains comparably high, while keep intention is higher. Theoretical implications and recommendations for online retailers on how to implement a keep reward in different industries are discussed.