保健和激励因素对员工激励作用的调查分析

赫兹伯格认为只有激励因素才具有激励作用,保健因素没有激励作用,只有安抚作用.而通过问卷调查和统计分析,激励因素给员工带来的满意与工作绩效的相关关系不显著,同样保健因素给员工带来的满意与绩效的相关关系也不显著.也就是说,在一定的情境下,激励因素未必有激励作用,保健因素也未必没有激励作用.     

从餐饮业的顾客满意度影响因素看餐饮业的消费趋向和营销策略

针对消费者对餐饮业满意度的影响因素进行认知和感知2个方面展开调查。寻找哪些因素会影响顾客对餐饮企业的满意度以及消费者认知和感知的差异空间，从而分析餐饮业的发展趋势以及如何针对消费者制订切实可行的营销策略来提升顾客的满意度。     

The Effects of the Perceived Behavioral Integrity of Managers on Employee Attitudes: A Meta-analysis

Perceived behavioral integrity involves the employee’s perception of the alignment of the manager’s words and deeds. This meta-analysis examined the relationship between perceived behavioral integrity of managers and the employee attitudes of job satisfaction, organizational commitment, satisfaction with the leader and affect toward the organization. Results indicate a strong positive relationship overall (average r = 0.48, p<0.01). With only 12 studies included, exploration of moderators was limited, but preliminary analysis suggested that the gender of the employees and the number of levels between the employee and the manager are potential moderators of the relationship. In the current sample of studies, country where the research was conducted did not seem to have any moderating effects. In addition to suggesting further investigation of potential moderators, we call for research that examines the relationship between behavioral integrity and outcomes that include individual behavior and organizational performance.     

浅谈国际“名牌”的品牌运营策略

在先进的技术支撑和激烈的市场竞争压力下 ,企业应学习、应用先进的营销技术和理论 ,综合考虑市场需求、竞争状况及自身能力 ,选择合适的服务对象 ,并管理好客户关系组合 ,追求企业价值最大化。     

A dynamic diffusion model for managing customer's expectation and satisfaction

The paper aims at answering the generic question on how suppliers make the suitable and well-timed decisions in diffusing new technology effectively to adopters. Three major attempts are made for the study: First, investigating the entire process of the adoption and diffusion of technology innovation with reasonably well-accepted models in each areas. Second, proposing an integrated model by concatenating in structured manner the three prominent models for the management of technology innovation such as diffusion model, adoption model, and customer satisfaction model. Third, exploring the dynamic mechanism underlying outward behaviors of the integrated model proposed in the study which depicts the causal relationships that influence technology adoption and diffusion behaviors. An exploration of the dynamic mechanism underlying outward behaviors of the integrated model is presented in the study by introducing the system dynamics simulation technique. These attempts made for the study and the results perhaps allow both researchers and practitioners to gain insight into the causal factors influencing customers' adoption decision making processes and thereby into the potential diffusion patterns resulting from those adoption processes.     

Vacation decisions,activities, and satisfactions

Vacations are a major consumer expense category. People devote considerable attention to deciding whether to take one or not (generic decision), to making joint decisions as husband, wife, and children, and to acquiring information from different sources and media. Information functions to sensitize, persuade, heighten appreciation, and legitimize choices. Several vacation types can be distinguished. Life-style, as a broader concept, may server as a good basis of explanation for vacation behavior. Equity and attribution are important concepts in understanding vacationer (dis)satisfaction and complaint behavior.     

关于感性质量适用性设计的研究

通过研究感性质量的适用性设计技法,探索符合我国市场要求的、适合企业研发需要的感性质量管理方法。     

Using Trade Incentives to Promote Customer Relationships in a Retail Setting

Suppliers and retailers use a variety of techniques designed to motivate salespeople to engage in specific selling behaviors that will provide results that will assist in achieving either the supplier's or retailer's goals. One method that is commonly applied is the sales incentive. This research examines popular forms of incentives to assess the relationships that exist between the incentives offered and salesperson behaviors. The study also examines the types of incentives commonly used by both suppliers and retailers and salesperson perceptions of these incentives. To accomplish this, 95 salespeople working for a major automotive parts company responded to questions designed to assess their attitudes and behaviors toward incentives. The results provide information which may be valuable to manufacturers, retailers, and academicians as they investigate the use of incentive based compensation programs and sales force behavior.     

社会保障满意度上升后，创业意愿会更强吗？——基于CGSS2015 数据的实证分析

文章基于计划行为理论,提出社会保障满意度、企业家精神（冒险精神和创新精神）和创业意愿之间的理论关系,通过我国1154 名微观个体的样本数据进行实证分析。实证检验结果显示：（1）社会保障满意度对创业意愿具有显著的抑制作用;（2）冒险精神和创新精神对创业意愿具有显著的正向影响;（3）冒险精神在社会保障满意度与创业意愿间具有部分中介效应;（4） 个体的性别和年龄异质性对创业意愿、企业家精神均有显著影响,且女性创业意愿最高水平的维持时间约比男性少10 年,两性的冒险精神和创新精神在45-54 岁以后趋于稳定,65 岁以后个体的社会保障满意度维持不变。东中西部的创业率反应了我国创业驱动力主要源于需求驱动。研究结果对我国政府提供和制定有关创业保护措施和激励政策有重要意义,对研究者们更多地关注社会保障服务与创业间的关系研究具有重要促进作用。     

The influence of perceived discrimination,orientation to mainstream culture and life satisfaction on destination loyalty intentions: the case of international students

This study examines three psychological phenomena (perceived discrimination, orientation to mainstream culture and life satisfaction) in explaining destination loyalty of international students. A sample of 489, short-term (n?=?174) and long-term (n?=?315) international students completed an online survey. Results from structural equation model-AMOS (analysis of moment structures) indicated that (1) orientation to mainstream culture positively influences destination loyalty intention and (2) orientation to mainstream culture mediates the relationship between perceived discrimination and destination loyalty intention. These results suggest that to facilitate destination loyalty intention, institutions may need to develop a support system that can promote positive cross-cultural adjustment.