京东商城电子商务与物流整合运作模式探讨

在经济全球化的时代,电子商务飞速发展,而发展相对滞后的物流却成为制约电子商务的瓶颈。随着电子商务市场经济快速发展,以及顾客服务多样化需求增加,使得物流服务市场需求的不确定性大大增加,这给物流服务提供者带来了严峻的挑战。京东商城于2004年正式涉足电子商务领域,坚持以纯电子商务模式运营,京东商城已成为年销售量突破百亿元的B2C巨头,占据B2C市场份额的重要比例,自创立以来京东商城不断推陈出新的运作模式,然而依然面临着严峻的市场挑战,从而选择一种适合京东商城的整合运作模式尤为重要。     

基于Internet平台的CtoC电子商务信用评价研究

电子商务是一个新兴产业,互联网的高速发展对电子商务产生重要影响。文章对CtoC电子商务中的信用评价体制进行研究,提出了其存在的问题及改进的对策。采用改进的累积加权评分法建立CtoC的电子商务评价模型,辅以实例论证了该模型的可行性,为我国CtoC电子商务信用评价模型的发展提供了有益的参考。     

电子商务物流管理教学模式创新探讨

随着电子商务的蓬勃发展,电子商务物流行业也发展迅猛。而目前电子商务物流管理的教学实践还远远赶不上行业的发展,也满足不了行业对于物流从业人员的需求。探求电子商务物流管理教学模式的创新、促进教学发展已经迫在眉睫。目前电子商务物流管理的教学水平参差不齐,重理论轻实践现象仍然较为严重,缺乏针对本门课程的有效教学模式。引起这种状况的原因主要是思想上不够重视、相关教学设备匮乏和缺乏校企合作渠道。其有效地解决措施包括借鉴国内外成功教学模式,创设有利的协同环境,从而构建多层多维的电子商务物流管理教学体系。     

Effects of Multichannel Coordination and E-Commerce Outsourcing on Online Retail Performance

This article assesses the role of multichannel coordination strategy in impacting online performance, and the need for E-commerce functions outsourcing at the initial stages of multichannel integration. Our findings indicate that a higher degree of interchannel coordination increases retailers' online sales. The article also concludes that integrated retailers that outsource more E-commerce functions, such as Web site hosting, site design, content development, order processing, E-mail marketing, Web performance monitoring, and E-logistics, do not show higher online sales performance than those who develop them in-house. Managerial implications of these findings are proposed, and directions for future research are outlined. Based on prior conceptual research, the article develops and empirically tests the construct of multichannel coordination.     

电子商务环境下制造企业物流模式选择评价研究

在分析电子商务环境下制造企业物流模式的基础上．根据物流模式选择评价指标体系的设计原则,建立制造企业物流模式选择评价指标体系,运用模糊层次分析法构建物电子商务环境下制造企业物流模式选择综合评价模型,并通过实例验证该方法的有效性和可行性。实例分析表明该研究可以为电子商务下环境制造企业在进行流模式选择时提供依据。     

An Empirical Study of an Online Travel Purchase Intention Model

This study empirically tests a structural model of factors affecting consumers' online purchase intentions for travel products. The findings indicate that information quality, service quality, and system quality are valid measurements to evaluate the quality of travel-oriented website designs. In terms of travelers' perceptions, convenience, value, and merchandise options are three effective measurements of travelers' attitudes toward purchasing travel products online. Quality of travel website design, travelers' attitudes, and customers' satisfaction demonstrate significant influence on travelers' purchase intentions. Travelers' attitudes and customers' satisfaction also serve as strong mediators for the links between quality of travel website design and purchase intentions. Future research can capitalize on this study as a basis to formulate other models or to create a new model to test tactics that can increase travelers' repurchase intentions and strengthening consumers' e-loyalty.     

电子商务顾客忠诚影响因素研究文献述评

文章分析了电子商务顾客忠诚研究的重要性,阐述了国内外电子商务顾客忠诚的研究现状,从顾客E-忠诚的内涵、内容、影响因素和驱动模型几个方面梳理了国内外已有研究。为此,研究电子商务顾客忠诚对电子商务和电子商务企业的发展有重要意义。     

武汉电子商务产业集群发展策略分析

电子商务产业集群是产业集群创新和电子商务发展的趋势。本文对电子商务产业集群含义进行探讨,分析了武汉电子商务产业集群的发展现状,并从建立电子商务产业园、重点培育特色的电子商务产业链、打造核心竞争力的产业集群三个方面提出武汉发展电子商务产业集群的策略。     

An Empirical Study of Factors Influencing E-Commerce Adoption/Non-Adoption in Slovakian SMEs

While the global emergence of e-commerce has led businesses to take advantage of the technologies available to them to enhance their use of e-commerce, small and medium-sized enterprises (SMEs) are known for not adopting information technology to create jobs. Due to the dearth of studies of SME adoption of technology in transitioning European countries such as Slovakia, (Saffu, Walker, and Mazurek 2012 Saffu, K., J. H. Walker, and M. Mazurek. 2012. Perceived strategic value and e-commerce adoption among SMEs in Slovakia. Journal of Internet Commerce 11 (1):1–23. doi:10.1080/15332861.2012.650986.[Taylor &; Francis Online] , [Google Scholar]), it is imperative to understand the factors that differentiate SME e-commerce adopters from non-adopters. Adoption and non-adoption factors of 230 Slovakian SMEs were empirically examined using logistic regression. Compatibility and Organizational Readiness, Decision and Operational Aids, and External Pressure were significant for discerning e-commerce adoption. Practical, policy, and research implications are presented. This study goes beyond the determinants of e-commerce adoption and contributes to the understanding of factors that distinguish between adopters and non-adopters of e-commerce for Slovakian SMEs.     

“淘宝村”农户电商创业集聚现象的成因探究——基于沙集镇和颜集镇的调研

文章以江苏省沙集镇和颜集镇"淘宝村"为样本区,基于实地问卷调研与访谈,运用改进的AHP层次分析法,对两类具有不同产业基础的农村电商创业集聚现象进行了分析。研究结果表明：一般的"淘宝村"现象可通过文章构建的基于社会资本、经营条件、市场环境的理论框架来解释,但同样是"农户+电商平台+家庭作坊+现代物流"的发展模式,产业基础不同的两类"淘宝村"却具有差异化的形成机制,沙集镇"淘宝村"是在原始产业发展遭遇瓶颈之际,依托网络营销逐步发展了家具制造产业,充分发挥社会资本的价值,以邻里交流、电商平台、先锋示范、操作技术等因素作为电商创业集聚的关键动力,实现农村产业转型与升级;颜集镇"淘宝村"凭借原始特色产业,通过"互联网+农业"产业融合推动了花木行业的扩大,利好的市场环境很大程度上促进了电商创业集聚,依靠政策支持、产业基础、支部带动、操作技术等关键因素,打造了农业复合型发展典范。